Inner Circle – How to Find Connections of Your Close Contacts

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Need a warm introduction to a prospective contact? Here’s how to leverage your Inner Circle, your closest contacts, to find out who they can connect you to.

As a nonprofit, you already know the importance of prospect research.  Our Inner Circle solution enables your connections to help you find your next best prospects. Anna Sheehan, Client Engagement Manager at WealthEngine, shares how you can leverage the people in your network to connect with those you want to reach.

What is the Inner Circle Solution?

Inner Circle is a feature within the WealthEngine platform that gives you ways to discover connections or relationships within your existing contacts.

With Inner Circle, you can identify connections who are closest to your organization and then expand out to who they know. Your inner circle could consist of board members, foundation and committee members. These Inner Circle members can help connect you to their colleagues, relatives, others they serve on boards with and acquaintances who might make great prospects.

Anna says, “These vital connections are key because they help you expand your network and grow your book of business.”

How does Inner Circle work?

The functionality is fairly simple. You would upload a list of your Inner Circle members into WealthEngine. The solution then generates a list of their connections. These connections could already be in your donor base.

You now have an effective way to reach out to them. This would be the perfect opportunity to ask your Inner Circle member for an introduction to this prospect.

In fact, your Inner Circle members are a great source for you to find top prospects. They already have a connection to your organization. This also means that they are invested in it. They could be open to helping you make a major gift ask depending on how close they are to the prospect.

Who should you put into Inner Circle?

The best candidates are obviously those who are closely connected to your nonprofit. This could be board members, foundation members, top donors,  development committee members, advancement committee members, etc.

Further, you can think more broadly about your own organization. Who would be able to help you? Who would be willing to introduce you to their connections? It is important to choose Inner Circle members who have the right connections. This means that they have to have connections with influential people who are willing to give.

Board members and former donors are obvious candidates. But, committee members can be appropriate as well. These could be development or advancement committee members.

What data should you enter into Inner Circle?

Data requirements for Inner Circle as similar to doing a wealth screening with WealthEngine. Fields such as first name, last name, street address, city, state and zip code can all be entered. Inner Circle also allows you to enter the name of a business. Anna strongly recommends uploading a company name. This can be useful even it is a past business. It helps to track down valuable connections among current and past colleagues.

Business information is also useful in instances where people have very common names. The more information you provide, the higher the match rate will be. For instance, if you have a John Smith in your database with the top P2G (propensity to give) score of 1, adding company information can help refine your search to the particular John Smith that has a connection to your board member.

Is there a limit on your Inner Circle list size?

There are no specific limits on how many connections you can upload to Inner Circle. However,  Anna recommends you limit your input in order to be more selective.

In other words, it is best to add people who not only have the right connections but are also willing to introduce them to you.

Additionally, when you receive results from Inner Circle, there is a bit of a manual process involved. You will have to look up connections and establish matches. Therefore, it can become tedious if your list has thousands of entries.

How big should a file typically be?

On average, your file should be about 5% of the size of your screening file. For instance, if you typically screen 10,000 records your Inner Circle list should consist of about 500 people.

How does Inner Circle make matches?

Inner Circle makes matches in one of three ways:

  1. Business Contacts: current or past coworkers
  2. Board Affiliations: foundations, nonprofit and corporate boards
  3. Familial Connections: anyone that your Inner Circle member has shared a household with (in the present and in the past).

This proves to be an effective method to find close connections who could share the Inner Circle member’s affinity for your organization.

We had the case of a nonprofit client at WealthEngine running a capital campaign. The board really got involved and became incentivized to help out. They might have made their own financial contributions, but they wanted to know how else they could help.

This nonprofit then loaded these board members into Inner Circle. They also did a screening of their donors, some non-donors, and other constituents. They were able to find multiple connections. These connections were all highly rated prospects who had been previously overlooked. They all had high P2G scores and high gift-capacities. As a result, the organization was able to provide a list of 5 highly targeted prospects to each board member.

The nonprofit was able to benefit by finding high-quality prospects, especially ones they had overlooked. Connecting to them through a board member who they have a relationship with makes the touch that much more personal as well.

What potential issues should you look out for?

Using Inner Circle is fairly straightforward, especially if you have screened with WealthEngine before. However, there have been a few instances where the solution has found matches who are too close to the Inner Circle member. For instance, it could suggest a spouse or parent.

It is also important to load as much information as possible into Inner Circle as it can match with great precision. This is especially true for people with names that are common.

Best Practice Recommendations

  • Use Inner Circle for many types of campaigns- capital campaigns, annual funds, major gifts, etc.
  • Be selective with who you include in your Inner Circle list. It is definitely about quality over quantity of connections.
  • Try to upload as much information as possible in order to increase match precision.
  • Listen to our podcast to learn more:

Find new contacts

Set up your Inner Circle today to find high-quality prospects whom you may have overlooked. Take a minute to fill the form on the right and a WealthEngine rep will contact you very soon.

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Prospect Research Produces Positive ROI

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Prospect research creates a foundation for all fundraising programs.  An active prospect research program produces a pipeline of qualified prospects and donors.  These qualified prospects and donors are the most likely to give or increase their current giving. As a prospect researcher taking full advantage of metrics cannot be emphasized enough. Using data can save you both time and money.

Beyond the money

Yes, money provides the measurement of ROI.  Dollar returns are the bottom line, but there is more to the picture that fundraisers need to evaluate.  Consider your donors’ quantity and amount, new donors, gift increases and the percentage of prospects becoming donors.  These numbers give you new insight into where your efforts are leading and how you can better focus your time.

Is it worth it?

Without a doubt.  Prospect research not only helps you build and target a qualified donor pipeline but it allows you to focus your efforts, time, and money on qualified prospects and donors.  Instead of wasting time and resources on people who are not going to give, you can focus on the ones who will.  Driving your costs – research, staff, time – down and bringing your revenues up, will drive a higher rate of return.

Prospect research can aid all fundraising operations – regardless of size and type.  If you are trying to raise money, you should have a comprehensive prospect research plan.  Prospect research enables organizations to raise more money, more effectively.

So, I should use Prospect Research to maximize my ROI?

Yes.  Prospect research influences multiple projects.  When managing your qualified leads, your prospect research can be segmented for each project.  The research is done once but allows you to direct it to multiple sources, like annual giving, planned giving and major gifts.  This research will lower your costs, drive your revenue and increase your ROI.

When calculating your ROI, prospect research will be considered an expense.  This will allow your organization to take a meaningful look at the impact the research is having on your pipeline and revenue.  You may worry that the additional expense will reflect negatively on your ROI.  Actually, the opposite is true.  With a substantial prospect research program in place, you will find that prospect research will increase your organization’s effectiveness and fundraising efforts, generating positive results.

Want to learn more?

Download Measuring Fundraising Return on Investment and the Impact of Wealth Intelligence for sample worksheets for calculating fundraising ROI and more information on how to maximize your effectiveness and ROI, and contact us to speak with one of our experienced consultants.

Prospect Automation: Why Old Ways of Prospecting Will No Longer Deliver Results

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At WealthEngine, we’ve been in the business for 20-plus years. We understand wealth at a granular level. We’ve been curating 250 million profiles, spanning 170 million households, and have made the data easily accessible for all to use.

3 Key Trends in Prospecting

Whether you are looking for your next best customer or your next best donor, we will continue empowering you, and help you meet your goals, by working in ways that are compatible with the dynamic nature of the data landscape. In this endeavor, I have seen that our industry is being shaped by the convergence of three unique trends:

1.   First, market segments comprised of millennials and Gen Zers are fundamentally different from those we have communicated with before. They come in with a very clear point of view and awareness. These qualities enable them to engage with products, people, technologies, and processes differently.

In the next decade, millennials and Gen Zers are going to form ⅔ of our population. They may not have the money yet since baby-boomers control 46% of their assets, but Gen Zers and millennials fundamentally control household spends. In fact, they control 70% of all discretionary spending. This indicates that they have a tremendous impact on what we do every single day.

2.   Second is the unbundling of services. This trend has a huge impact on almost every field. There’s been the unbundling of the hotel industry with AirBnB’s emergence, among other businesses that have followed a similar model. The success of companies such as Uber and Postmates are also prime examples of this trend. The sharing economy and emphasis on access to assets as opposed to ownership are all part of this unbundling.

3.   The third and most important trend is personalization. This trend affects practically every industry. Let’s consider a bank. People have been able to have unique experiences with their banking provider resulting in reduced churn by 10% to 30%, increase revenue by 30% to 40%, and increased engagement by two to three times.

While these figures are great, banks and financial institutions have to learn to engage with new generations as they operate and engage differently.

 

Changes in Prospecting and the Emergence of Prospect Automation

With these trends not only emerging but converging, I believe that the old ways of prospecting are fundamentally broken. The error-prone, manual creation process, engaging with clients in broad ways, and the “spray-and-pray” approach of reaching customers online, are just not very effective. These methods produce poor conversion rates and people stop caring. For example, almost everyone utilizes some form of marketing automation, whether it’s through online messaging or direct print mail marketing. The problem is that, when you spend that dollar, you just don’t know how effective it is. In fact, marketers know that when they spend billions of dollars a year, half of it is going to be wasted. So, the problem lies in not knowing which half!

I fundamentally believe that there is a gap between how sales works and how marketing works. There are gaps in automation, engagement, and personalization because the number of attributes that really uniquely define an individual has fundamentally changed.

These gaps can be uniquely filled by WealthEngine in a way that that is hitherto unexplored. We call this gap the prospect automation gap. We believe that prospect automation has unique ways of nurturing our existing customers and identifying high- value prospects.

So, the next question is: how does this all come together in the context of prospect automation? How can you find your next best prospect? And, when you find them, what is the next best thing to do with them?

 

Advantages of Prospect Automation

The idea of creating the next best action, when you find the next best prospect has to be automated. Not only can machine learning and AI  be leveraged to curate new sets of information, but they are also able to connect the dots, score the data, model it, and find unique insights. This helps you identify & connect with high-position targets you wouldn’t have found if you hadn’t acquired data using prospect automation.

Upon acquiring data on prospects, you then need to understand three unique aspects: their capacity, propensity, and intent to live, give, save, spend, and travel. The ability to do that, all in a structured way from within the same application platform, is unique to WealthEngine.

To explain further, we have been able to combine all this functionality into a compelling new platform that we’ve enabled through an API that you can access, automate and operationalize within your own environments. The option to personalize those wealth profiles with a unique wealth score can not only give you hindsight but also insight and foresight on a prospect, all on the same platform. This new solution addresses the prospect automation gap and propagates a new and effective way of nurturing prospects.

You can leverage prospect automation regardless of how you want to reach the user. It could be through an owner-management system, a sales automation system, a digital automation system, or another system. We can seamlessly integrate across all of these dimensions in a unique way. All of the rich attributes for a given wealth profile are now readily available across your systems.

Our AI and machine learning technology connect the dots between prospecting and personalization, between segmenting and scoring, between prospects and past donations, utilizing something we call learning science. We’ve baked learning science into the core of our platform, which we’re really excited about launching in our big 9.0 release.

 

WealthEngine 9.0

This new prospect engagement platform is unique in the industry. It minds the gaps when it comes to data, engagement, personalization, and predictive analysis. With the 9.0 release comes a new personalization paradigm, meaning that the future of wealth screening is available to you now.

This new system truly elevates the game through four key factors:

  1. We help you reduce your cost of prospect acquisition dramatically. 10, to 20, to 30% in some cases will help you increase lifetime value by 2x to 5x.
  2. We help you dramatically increase your circle of connections through our circle of friends feature.
  3. You can directly measure lift from your campaigns contributions and tie it back to your marketing ROI.
  4. Personalized wealth direct campaigns will change the prospecting game, especially in the way you interact with the next generation of prospects.

When packaged well together, this is going to be a new way forward for both commercial and nonprofit organizations. This new and secure platform is unlike any other. WealthEngine 9.0 provides you with new data that are refreshed almost daily; the ability to connect you to nationwide benchmarks; and run predictive modeling and scoring.

I believe that this new approach to prospect management can create a whole new world of engagement for the $30 trillion that will be passed on between generations. I hope you share in our vision that could help shape the future together.

Predictive Prospecting: Profiling Your Best Clients to Find New Prospects

The world of marketing is evolving. Instead of just wanting a high-quality product with high-quality service, consumers want more. But, what exactly do they want? How do we find out? Learn how different organizations use predictive prospecting to connect with donors and consumers.  

What is predictive prospecting?

 

Predictive prospecting creates a profile from your existing clients’ interests and other information. This information is the basis of a model to identify your next best prospects. It’s the first step in the sales process where you’re identifying potential consumers or “prospects”. The goal of prospecting is to create a database of potential consumers who have a greater propensity & capacity to give. By recognizing and communicating with these individuals, you’re more likely to form a loyal customer base.

But, predictive prospecting and predictive marketing aren’t new developments. They’ve been used in the past, but only now have companies funded their development. Currently, large sums of money are being poured into sales and automation technologies. These systems allow you to compile information on all your customers. They also provide you with tools that drive leads to become more aware of the market you’re breaking into. In other words, predictive prospecting helps you harvest and nurture your client base.

What do you need to do predictive prospecting well?

 

In order to do predictive prospecting well, it’s important to use the new data you have to create a positive impact on consumers. For instance, by using wealth intelligence and publicly available data, you can find unique ways to appeal to different people. So, after evaluating their propensity and capacity to give, you can talk to them in ways that highlight their interests. By doing this, you’re forging a deeper connection with consumers in such a way that makes them want to keep giving. Predictive prospecting, in that sense, is all about creating measured and personalized campaigns. 

By using wealth data to engage in predictive prospecting, you have the tools to:

  • Measure the cost of acquiring a given prospect
  • Determine the lifetime value of individual prospects
  • Create a deep, lasting connection with prospects
  • Check your campaign lift for individual prospect engagement

Not only is it important to appeal to each prospect individually, but it’s crucial to get the entire social network to participate in what you’re doing. That is to say, by going through and making sense of this information, you’re able to engage all clients. But, you’re not simply engaging them on a superficial level. You’re finding ways to connect in ways that highlight their values in relation to yours.

Examples of Predictive Prospecting

 

The National Aquarium wanted to build a new wing, and focus their fundraising efforts on conservation and development. But, who was going to support the creation of this new wing? Who would want to help? After creating a capital campaign, the National Aquarium was able to personalize their outreach. By using WealthEngine’s data to help them look for donors, the National Aquarium was able to find and segment potential and existing donors into several audiences and create targeted messaging.  

They were able to identify individuals with investment and interest in marine life who felt compelled enough to donate. By creating personalized messaging, they developed a successful campaign. Not only did they connect with their new and existing donors, but they ended up acquiring one in the process. This donor, who was one of their largest contributors, is now their CEO. In that sense, successful prospecting and personalization don’t just allow you to find donors. They also help you forge deep connections with individuals, who want to invest their time, energy, and intention into your projects.

Learn More

Learn more about how you can leverage predictive prospecting. Fill the form on the right and a WealthEngine rep will contact you very soon.

WE Prospect: Find Your Next Best Prospect with WealthEngine

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Did you know you could be taking advantage of WealthEngine beyond richly layered profile searches, and fast-paced wealth screenings? With WE Prospect, you find your next best prospects who are highly likely to engage with your cause or brand.

WealthEngine is the industry’s most trusted, API-accessible, cloud-secure platform for Wealth Intelligence. Our solutions enable you to drive highly private, high precision, campaigns that deliver high impact at lower acquisition costs.

Ready to learn more? Watch the video below for a quick overview.

WE Prospect empowers you to:

IDENTIFY

The marketplace is growing exponentially. However, it is becoming more fragmented. In this scenario, both fundraisers and marketers can end up wasting time and resources targeting the entire market. For nonprofits, using our wealth and lifestyle insights helps identify prospects who are not only capable of giving but are also likely to give due to past giving or an affinity for the cause.

Similarly, our actionable insights can help marketers identify people who are not only able to afford their products and services but also have an interest in them. WE Prospect has over 250 attributes that you can use to identify your next best prospect.

TARGET

Personalization is becoming the cornerstone of prospect outreach. Therefore,  wealth data can empower you to segment and target their messaging. This data, when combined with lifestyle attributes and affinities, boosts the ability of companies to align their messaging with the passions and interests of their prospects.

Prioritization powered by these refined attributes can help you create a target segment. This then allows you to optimize your time and resources. Campaigns that target these segments consequently see higher conversion rates and thereby lower acquisition costs.

INTEGRATE

WE Prospect presents billions of data points as one easy to use interface. This means that as a marketer or fundraiser, you can access this rich information on the WealthEngine interface. Moreover, you can also access data through one of our many integration partners such as Salesforce, Ellucian, and other CRM/DMS systems.

Further, WealthEngine makes it convenient for you to integrate our wealth and lifestyle insights directly into your campaigns. The 250+ different attributes available in WE Prospect can elevate personalization and deliver tailored messaging.

EXPAND

Prospects who have the qualities and characteristics of your top customers and donors could be excellent leads. They can help expand your market-reach quickly and efficiently.

As development or marketing teams, you can use WE Prospect to build a list of prospects that mirror the qualities of existing best customer and donors. For instance, important characteristics such as age, gender, marital status, religion, the number or value of the properties they own, charitable causes they support, luxury vehicles they drive, investor type, etc. can all be refined using the platform.

PROTECT

Additionally, WE Prospect filters data in a highly secure and private way. In fact, you can use the platform to build a list that is customized to your fundraising or marketing needs. Lists and results from prospecting are securely stored on our SOC 2, Type II certified WealthCloud. You can find these in the results section. Only your organization or whoever you might have authorized will be able to view your results. Other WealthEngine clients or unauthorized parties do not have access to your results.

To learn more about how you can leverage WE Prospect, contact us.

Three Ways to Stimulate your Data Collection

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We all know the finest prospects are those who align themselves with your mission, have great wealth and donate – the perfect trifecta. However, when shopping for new prospects, how do you know who will meet this criteria? 

By using multiple data collection strategies, you create an efficient prospect pool. Using the tools available to you can maximize your gifts and streamline your campaign. In a WealthEngine survey, 92% of all organizations, responding, indicated they use some proactive research practices. This figure leapt to 100% among high-performing organizations; 65% of these high-performing organizations use all three of these techniques.

These three methods will help you gather new data and information about potential prospects: predictive modeling, peer screening, and wealth screening.  

Predictive Modeling
Predictive modeling is the creation of a model to predict the probability of an outcome.  It sounds complicated, but the truth is we use predictive modeling every day. Your email spam folder uses a model to predict if an incoming email is spam. Your FICO score (a commonly used credit score) is a predictive model. Your organization can use predictive models and analytics to:

  • Identify new prospects
  • Define optimal “ask” levels for next gifts
  • Develop inclination and/or affinity ratings
  • Segment constituents for multiple fundraising purposes and prioritize prospects within segments

Peer Screening
Peer screening is a technique that leverages your organization’s VIPs.  Your VIPs review lists of their peers to rate their ability to donate, their connection to the organization and their interest in its mission. A few of the potential benefits include:

  • Discover new prospects and feed the prospect pipeline
  • Qualify and quantify current capacity and inclination ratings
  • Educate and generate support among volunteers and stakeholders developing a “culture of philanthropy”
  • Create organization-wide buy-in for fundraising priorities among internal constituencies

Wealth Screening
Wealth screening is the practice of comparing a prospective list to one or more data sources. This information helps you:

  • Qualify ratings on prospects
  • Qualify lesser known prospects
  • Identify new prospects
  • Determine capacity and inclination ratings for all prospects

Wealth screening, peer screening and data modeling are three ways to help you build a winning fundraising strategy and find that perfect trifecta criteria in your donors and prospects. Check out our workbooks Growing Individual Gifts: An Analytical Approach to Data-Driven Success.

Why Do Donors Give? Eight Ways to Communicate the Right Messages to Your Donors

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As the end of the year approaches and the giving season ramps up, donors find themselves giving more to their favorite charities. As Giving USA reports, charitable giving continues to rise, in part because of growth in several key economic factors, including: personal consumption, personal income, disposable personal income, GDP, and corporate pre-tax profits.

This information can help your organization better target your prospects as the year comes to an end. Proactively identifying and understanding the prospects in your organization’s constituent file can help you craft the right message for all of your prospects. Look for those who have given gifts of appreciated stock in the past, those who have donated larger gifts, those with higher salaries, or those with a higher net worth. If you don’t know who in your file meets these criterion, WealthEngine offers tools and services to let you easily sift through and identify your prospects.

Once you’ve identified the donors in your database who may be ready to give, think about what motivates them. Donors are moved to give by more than just extra income and tax incentives. Donors give to:

  1. Causes that align with their philanthropic goals
    Make sure your communications make clear who you are and outlines your mission.

  2. Causes whose stories resonate with them in a personal and emotional way
    Stories of people impacted by your nonprofit or first-hand witnesses to your nonprofit’s impact are winners.

  3. Organizations they respect and trust
    There are several sites that rate charities. If you have their seal of approval, display it. Testimonials from well-known members in your community also inspire trust.

  4. People they respect and trust
    Make sure your board members, and high level staff, are listed prominently on your website and other communications.

  5. Organizations they believe are having a high impact and are effective in addressing their mission
    Make sure you quantify, to the fullest extent possible, the impact you are having in your field of endeavor.

  6. Organizations that ask for gifts to further their mission
    Make sure to ask for gifts for a mission that the donor wants to give to; mission, not overhead!

  7. Charities that make giving easy by providing multiple ways to give and who send messages via multiple channels
    Make giving as easy as possible, with fewer “clicks,” and streamlined response vehicles.

  8. Charities that make donors feel appreciated and glad they contributed
    Stewardship may be the most important factor of all.  Don’t let any of your donors lapse because you didn’t thank them.  Appreciation is essential.

If your nonprofit is looking to maximize year-end giving, it’s not too late to craft messages that resonate with your supporters and prospects. Target those whose incomes have likely risen due to economic growth, and appeal to both their emotional and rational selves.

For more on data-driven campaigns, download our workbook: Data-Driven Major Gift Campaigns Workbook.

Five Ways to Use Data and Analytics to Increase Your Relevancy and Add Value to Your Fundraising

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With the explosion of using data and analytics in nonprofit environments, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging.  With the use of analytics and the appropriate sourcing of relevant and accurate data, nonprofits can know more than ever before about their donors and other constituents, and can more accurately target passionate supporters for acquisition.

Here are five ways your organization can benefit from the explosion of big data and analytics:

  1. Statistical Profiling
    Cluster analysis or statistical profiling, combined with data appends or screening services, allow nonprofits to develop accurate profiles of their best donors, and determine what characteristics they share. Understand detailed information, such as affluence, real estate profiles, age ranges, and more. Knowing these essential characteristics of your best donors allows you to message them in a more personal and targeted way, developing deeper and more meaningful relationships, and enhancing donor loyalty among this important group.
     
  2. Finding Look-Alikes
    Knowing the profile of your best donors does not end with enhancing your relationship with them. It can also help you to identify additional supporters, who look very much like your best supporters, but haven’t yet donated to your cause. These may be mined directly out of the depths of your database. Identify the specific profiles of these individuals and find who else in your database that matches that profile. By identifying this group of under-givers and/or never-givers, you can share specific messages that have resonated solidly with your best donors, and have the confidence that they will respond likewise.
     
  3. Attribute Appends
    Lifestyle attributes can further enhance your understanding of your constituency. If you haven’t yet discovered the power of appending interests in such categories as politics, the environment, pets, the arts or healthcare, you may be missing an excellent opportunity. Data providers are now able to append donor and prospect files with literally thousands of lifestyle attributes to enable you to segment your prospects by their interests, and message them in unique ways to stir their emotions.
     
  4. Prospect List Development
    If your nonprofit, like so many, needs to find new prospects, your data profile and lifestyle attributes can help. It is now possible to develop very targeted and specific prospect lists that match the characteristics of your current donors. Do you need to find prospects in the Los Angeles area who are environmentally aware, have pets and are avid cyclists? Perhaps you need to find those who are politically conservative, live in the Midwest and own multiple properties? Whatever your needs, consider the many and varied sources of data that can help you build a unique prospecting list that will match your needs exactly.
     
  5. Gift Analysis
    Now that you have the data you need to understand the passions and interests of your donors, make sure you are targeting them for an appropriate “ask.” The days of asking each prospect for the same “average” gift amount are over. Analytics allows you to quickly analyze the average gift size for those in each net worth or giving capacity strata, and target your new prospects to give at the rate at which their peers or look-a-likes are contributing. You will see your average gift amount soar.

With the prevalence and availability of data of all kinds, and the accessibility of analytics, whether done in-house or outsourced, there are no more excuses for a one-size fits all solicitation strategy.  Data can help you become more relevant, more authentic, more personal, and more successful.

Are you using data and analytics in your fundraising? Share your experiences in the comments below.

How 1st Global Helps Their Clients With Prospect Intelligence

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For Certified Public Accountants who want to expand their financial services portfolios to include wealth management, 1st Global provides the tools and resources needed to make it happen.

Prospect Intelligence and Audience Development for Financial Advisors

1st Global uses FindWealth 8 and Batch Express to create targeted prospecting lists for their affiliated firms and to customize research results to support their client strategies. With WealthEngine, they’re able to help their firms leverage wealth indicators in order to strengthen their relationships with existing clients and introduce themselves to new ones.

While the neighborhood one lives in is usually a pretty good indicator of wealth, it’s not the only one. Using zip codes alone can make it hard for financial services firms to identify the “millionaire next door”. WE gives 1st Global the ability to uncover latent prospects, giving their affiliated firms a competitive edge.

Continue reading “How 1st Global Helps Their Clients With Prospect Intelligence”

WealthEngine: Continuing the Momentum

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When a company is people-focused, significant progress can be made. At WE, our focus on our customers, our teams and our partners has led to reaching new milestones and product innovation.

To name a few highlights…

Our WealthEngine team of over 150 employees is proud of the momentum we’ve accomplished and we couldn’t have done it without our valued customers, partners and shareholders. Our customers are critical to our success and we strive to provide them with the best solutions to achieve their marketing and fundraising goals.  Through new leadership, enhanced products and solutions, and strategic partner alignment, WE continues to reach new milestones every day.

Don’t take our word for it. Our customers say it better than we can:

“I have been in the nonprofit  community for more than forty years, working with WealthEngine for more than 10 years I have relied on WealthEngine as a critical resource to identify, screen and evaluate prospects for over 8,000 chapters. Through data screening, analytics and modeling, and consulting, WealthEngine has always played an integral role in building targeted fundraising strategies and supporting national events.”

“I’ve watched WE grow over the years and they always seem to astonish me with the things they deliver.  As we move forward, I just might come out of retirement just so I can see what they come up with next/”

Helen Lucas, Senior Researcher
American Red Cross.

We’re not done yet.  Look for more in the coming months! We strive to make 2015 our most momentous year yet as we continue to collaborate with our customers and build our internal teams to respond to our customers’ needs. If you want to learn more details about our latest developments, check out our press release.