Prospect Research

Prospect research helps you produce a strong pipeline of qualified prospects, and gives you a better impression of donor behavior. Read to learn more.

Artificial Intelligence and Machine Learning help customers build models to identify their next best prospects through up to date, personalized insights.

Use this donor research profile template to capture the most important giving capacity and propensity indicators during your donor prospect research.

Take advantage of WealthEngine beyond richly layered profile searches, and fast-paced wealth screenings? Find highly engaged prospects with WE Prospect.

In the fundraising world affinity scores are often discussed. And with good reason. We all know that a wealthy constituent is just that – a constituent. When you have a wealthy constituent who is also engaged with, or has an affinity for, your organiza …

Continue reading “Create Your Own Affinity Score”

As the end of the year approaches and the giving season ramps up, donors find themselves giving more to their favorite charities. As Giving USA reports, charitable giving continues to rise, in part because of growth in several key economic factors, inc …

Continue reading “Why Do Donors Give? Eight Ways to Communicate the Right Messages to Your Donors”

With the explosion of using data and analytics in nonprofit environments, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging.  With the use of analytics and the appropriate sourcing of rele …

Continue reading “Five Ways to Use Data and Analytics to Increase Your Relevancy and Add Value to Your Fundraising”

Understanding the power and insights around the data WealthEngine uses to create our WealthGraph, consisting of 250 million individuals throughout the Nation, might be complex; however, it’s valuable to our clients. Core to the products WealthEngine bu …

Continue reading “Meet the New WE Search”