Personalization

Want to market more effectively to the 50+ Luxury Consumer? Download the full report from Forbes Insights here. Luxury marketers are able to engage with Millennials in ways they were never able to before thanks to technology. However, this laser focus …

Continue reading “Luxury Marketers: Don’t Forget About Boomers”

You’ve got the social proof that referral marketing works. But how well is it working for you? While an endorsement from a family member or friend holds stronger influence than most advertising and marketing channels, are you doing everything you can t …

Continue reading “How to Convert Refer-A-Friend Referrals into Customers More Effectively Using Wealth Intelligence”

We know that data-driven marketing is becoming more critical to marketers and fundraisers. One doesn’t need a crystal ball to know it will continue to influence what we build and execute in 2016. Let’s be clear, it’s not about more data, but data that …

Continue reading “Predictions for Data-Driven Marketing in 2016”

We gathered marketing leaders in San Francisco to talk about how to scale marketing personalization with special guest, Bryan Kramer. Bryan Kramer is the CEO of Purematter, creator of #H2HChat on Twitter and author of the book “Shareology”, just releas …

Continue reading “Bryan Kramer’s Shareology and Personalization at Scale”

Marketing is critical to the success of a company, right? You would think that this was a commonly held belief but the true test is if the CEO sees marketing as a high priority. Forbes talks about this in their coverage of the CMO Impact Study I tweete …

Continue reading “Mike Lees’ Week in Review: CEOs Taking Marketing Seriously, Data-Driven Marketing for Small Business, Personalized Marketing and More”

Being a CMO means traveling. A lot. Being a 2-continent dad, also means traveling.  A lot. (It also means I write and tweet less!!). Last week was one of those weeks….starting in the UK and then taking me on to the JCK Conference in Las Vegas on Wednes …

Continue reading “Mike Lees’ Week in Review: Being a CMO, Big Data in Retail, Marketing Analytics and More”

WealthEngine is excited to partner with Attentive.ly to bring wealth intelligence together with social engagement. Hear from Attentive.ly CEO, Rosalyn Lemieux, on why they decided to join forces with us. How were you first introduced to WealthEngine? …

Continue reading “Attentive.ly Partners With WealthEngine, Here’s Why”

Were you able to attend the WealthEngine Luxury Marketing webinar last week? We had thought leaders in the affluence and luxury space sharing best practices around reaching the re-emerging affluent consumer. In addition to sharing tweets around luxury …

Continue reading “Mike Lees’ Week in Review: Luxury Marketing, Social Media, Personalization & More”

Wealth in the U.S. is growing. HNWI consumers have more cash post-recession and are ready to make investments. Whether in fashion, jewelry, auto, real estate – it’s not about the statement, but all about the sentiment. It’s about how that brand or prod …

Continue reading “Money Can’t Buy Me Love…or Can it? What Luxury Marketers Need to Know”

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-mar …

Continue reading “Concierge Marketing – Know Your Customers Before They Are Customers”