blog-forbes-insight-report.png

Want to market more effectively to the 50+ Luxury Consumer? Download the full report from Forbes Insights here. Luxury marketers are able to engage with Millennials in ways they were never able to before thanks to technology. However, this laser focus …

blog-data-driven-storytelling-cya.png

You hear it everywhere. Content is king. And, if this is true, then context is emperor. Storytelling is not merely sharing information. It’s understanding your audience, how they consume and share knowledge and where they look for and find trusted sour …

blog-convert-referral-leads.png

You’ve got the social proof that referral marketing works. But how well is it working for you? While an endorsement from a family member or friend holds stronger influence than most advertising and marketing channels, are you doing everything you can t …

blog-data-driven-marketing-predictions.png

We know that data-driven marketing is becoming more critical to marketers and fundraisers. One doesn’t need a crystal ball to know it will continue to influence what we build and execute in 2016. Let’s be clear, it’s not about more data, but data that …

blog-cmo-series-kramer.png

We gathered marketing leaders in San Francisco to talk about how to scale marketing personalization with special guest, Bryan Kramer. Bryan Kramer is the CEO of Purematter, creator of #H2HChat on Twitter and author of the book “Shareology”, just releas …

mike lees

Marketing is critical to the success of a company, right? You would think that this was a commonly held belief but the true test is if the CEO sees marketing as a high priority. Forbes talks about this in their coverage of the CMO Impact Study I tweete …

mike lees

Being a CMO means traveling. A lot. Being a 2-continent dad, also means traveling.  A lot. (It also means I write and tweet less!!). Last week was one of those weeks….starting in the UK and then taking me on to the JCK Conference in Las Vegas on Wednes …

blog-attentively-meets-we.png

WealthEngine is excited to partner with Attentive.ly to bring wealth intelligence together with social engagement. Hear from Attentive.ly CEO, Rosalyn Lemieux, on why they decided to join forces with us. How were you first introduced to WealthEngine? …

mike lees

Were you able to attend the WealthEngine Luxury Marketing webinar last week? We had thought leaders in the affluence and luxury space sharing best practices around reaching the re-emerging affluent consumer. In addition to sharing tweets around luxury …

blog-engaging-emerging-affluent-consumer.png

Wealth in the U.S. is growing. HNWI consumers have more cash post-recession and are ready to make investments. Whether in fashion, jewelry, auto, real estate – it’s not about the statement, but all about the sentiment. It’s about how that brand or prod …

blog-concierge-marketing.png

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-mar …