Impactful nonprofit storytelling can galvanize donors into giving and help organizations forge deep connections with prospects. Read more to learn how.
October 18, 2019 3 min read
Organizations to innovate in order to personalize. Delivering innovation means meeting customer expectations by balancing technology with the human touch.
October 17, 2019 3 min read
Personalization is a key strategy in retail marketing as consumers become more diverse. Learn how businesses can achieve this while maintaining scalability.
October 14, 2019 5 min read
Personalized engagement can be powerful for ROI. Learn how to drive up connversions, hear what industry experts had to say at WE Prosper Summit 2019.
October 4, 2019 3 min read
The best way of marketing to millionaires? Personalizing your outreach. Read more to learn how, and download your copy of the 2019 U.S. Millionaire Report.
February 27, 2019 2 min read
WealthEngine, as the leader in wealth intelligence in the United States, specializes in helping you identify, understand, and connect with wealthy individuals. Our WealthEngine Research Lab has updated our now highly anticipated 2019 U.S. Millionaire R …
Continue reading “The 2019 U.S. Millionaire Report at a Glance”
January 29, 2019 2 min read
October 29, 2018 3 min read
This week, we attended the Marketing Analytics Conference, hosted by the DMA. The event was 2 days packed with great thought leadership and real-life examples how organizations are using analytics as the base for successful strategies. It also provided …
Continue reading “Marketing Analytics Conference Recap”
June 7, 2017 2 min read
Personalization in email marketing, and the positive ROI that can result, is frequently discussed. It’s been proven that personalized emails result in 6x higher transaction rates. However, personalization should not stop at email marketing. Emails are …
Continue reading “Take Personalization Beyond Email”
May 23, 2017 2 min read
On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …
Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”
May 8, 2017 < 1 min read
Fall and holiday planning is in full swing and customer-centric brands have an opportunity to drastically improve the consumer experience – with wealth data. Wealth data has become the “must have” data point for brands and retailers who know how to max …
Continue reading “Drive 2016 Holiday Strategies with Big Data”
September 16, 2016 < 1 min read
August 19, 2016 2 min read
August 15, 2016 2 min read
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