As a Senior Product Specialist at WealthEngine, I spend my days training clients on how to use various products they have purchased from WealthEngine. Most people assume that I only train brand new clients, but many of my training sessions are done with clients who have been using WealthEngine products for years. Why do these clients bother taking training on how to use something that’s been a huge part of their work flow for years?
Because you don’t know what you don’t know.
Trust me, I can feel the eye rolls happening as you read that. “I see what you did there with your snazzy word choice,” you say, “but I’ve been using WealthEngine for years. I know what I’m doing.” I don’t doubt that you do, Hypothetical Mystery Client, but knowing what you’re doing and knowing the best ways to do what you’re doing are two very different things. There’s a chance that you’re making your work harder that it needs to be. Maybe you’re using a score that’s not really the best fit for what you’re looking for. Maybe you’re not aware of a feature that could be saving you a ton of time. That’s where I can come in to help save the day.
Let’s look at some common things I’ve found that even our more seasoned clients aren’t always clear on.
1. You Probably Think P2G Is About You.
Our P2G (or Propensity To Give) score is one of the most useful scores in WealthEngine profiles and can be seen in profiles pulled from a variety of our tools (like batch screenings, individual searches in FindWealth 8, or We Prospect). While it is one of the most useful scores we offer, it is arguably also the most misconstrued.
Some clients are surprised to find out that a donor’s P2G score is not related to their history with the client’s organization. Others are surprised to find that it also goes beyond the obvious factors, like someone’s publicly visible assets or political donations.
In fact, P2G looks at a wide variety of factors. Because of this, the P2G score that someone possesses tells you a great deal about the content of their profile before you ever open it up. It can help you identify hidden gems and help save you time while looking through prospects.
2. Gift Capacity Isn’t Everything.
Arguably the second most misconstrued score is Gift Capacity, which can be viewed in nonprofit profiles from WealthEngine. Having a high Gift Capacity is directly related to someone’s publicly visible assets, but does not necessarily take other factors into account. What if you have a prospect that has all of their real estate tied up under a less-than-obvious trust or LLC? Their Gift Capacity could end up being very misleading at first glance. I can show you tricks around that and what scores are going to be better indicators of that prospect’s actual priority level.
3. Profiles Aren’t Set In Stone.
Tell me if this sounds familiar: you’re looking at a profile for one of your top prospects. You’re just giving it a quick once-over before you hand it off for someone to use and then you see it. You notice that there’s something in there that shouldn’t be. You’re scared that it is throwing off the scores. You can hear it laughing evilly from within the computer.
Would you be surprised to know that you can delete data with a simple click? I can show you how to delete items from a profile and recalculate the profile with the information removed. I can even show you what is worth deleting and what doesn’t affect the profile so that you don’t waste time as you validate.
And when you’ve got that situation where you want to edit values themselves before they go into the scores, like adding a pesky piece of real estate to your nonprofit prospect’s profile? Yep, I can help with that, too.
4. Now You See It, Now You Don’t.
There are many situations where you might want to hand a nice PDF of a profile off to a colleague but you don’t want to hand them everything. Sure, the fact that the prospect has $5 million in real estate is great, but your colleague doesn’t want to read through every single real estate record.
Did you know that you can create templates for your PDF or DOC downloads? I can keep you from manually parsing out what you do and don’t want to be visible every time. Instead, I can show you how to create reusable custom templates that only include the data you actually want them to see.
5. Transaction Histories, News Alerts, and Stocks…oh my!
The Specialty Search options can be a bit intimidating to some clients but they can really enhance your researching experience. As a subscriber to FindWealth 8, you have access to property search tools that can show you transaction histories for properties (which can be incredibly useful if you want to see if someone has moved or transferred their home ownership). You also have access to an up-to-date news database that allows for highly specific emailed news alerts (like if you only want to be emailed once a week if a certain phrase or name appears in a newspaper obituary). You can even set up email alerts if a prospect takes part in a transaction with their insider stock.
I can show you how to take advantage of all of these features and more to make sure you are taking full advantage of your subscription.
So, Hypothetical Client, please be sure to schedule your training as soon as possible. Snazzy word choices aside, I sincerely want to make sure you’re getting the most out of your investment with WealthEngine. Let’s work together and make sure that you have the knowledge you need to tackle your next project.
In the meantime, if you’re interested in being a Hypothetical Client, please request a demo.
Ashley McConnaughy is the Senior Product Specialist/Training at WealthEngine, specializing in providing in-depth client trainings for both nonprofit and commercial clients. She’s analytical, detail and process oriented and adores tackling projects. While Ashley has many hobbies she shares a passion for comics and has attended the Comic-Con convention to enhance her love of science fiction/fantasy related film, television, and similar popular arts.