Donor Pyramid

This guide details 8 high-conversion fundraising tactis in the wake of Coronavirs that organizations are using to pivot and continue their capital campaigns, explains the types of messages that are proving most effective at this time, and outlines specific actions you can take to continue raising money.

June 17, 2020 9 min read
nonprofit events

Nonprofit events are strategic opportunities for you to engage your prospects. Discover how you can leverage wealth insights to cultivate and nurture relationships with your prospective donors.

March 24, 2020 3 min read
giving tuesday vs giving day

Giving Tuesday vs Giving Day: does one serve your organization’s needs better than the other? Let’s explore the factors you should account for when deciding which day to participate in to boost your efforts.

February 14, 2020 5 min read
nonprofit giving day

Setting up a giving day for your nonprofit is a great way to raise awareness for your cause & collect gifts. Discover the 8 reasons why you should set one up and how you can leverage wealth insights to boost your fundraising.

February 14, 2020 5 min read
what is an annual giving campaign

How best do you structure your fundraising efforts to meet your annual giving goal? Let’s explore the 8 phases involved in an annual giving campaign.

January 16, 2020 6 min read
7 Tips for Building Stronger Major Donor Relationships

Before a donor makes a gift, you need to be proactive in retaining their attention. Follow these 7 best practices, provided by MarketSmart, to develop stronger relationships with your donors.

January 7, 2020 11 min read
what is an annual gift

An annual gift is a contribution given to support the basic functioning of a cause. Let’s explore the importance and levels of annual giving.

January 6, 2020 5 min read
planned giving marketing plan

Cultivated donor relationships are at the core of planned giving. Let’s explore the 4 key steps you should implement in your planned giving marketing plan.

December 13, 2019 6 min read
nonprofit trends

Predictive analytics are providing nonprofits with the tools to enhance their donor engagement. Check out the 5 nonprofit trends being influenced by tech as we move into 2020.

December 11, 2019 4 min read
major donor fundraising

Major donors are the cornerstone of philanthropic giving. Check out the top 5 strategies you can implement to boost your major donor fundraising.

December 9, 2019 4 min read

Learning about your auction attendees is essential if you want to put on a successful event. Explore what you should know about your guests using this guide!

December 3, 2019 6 min read
planned giving tools

Learn how planned giving tools like wealth screenings & modeling can enhance your understanding of your donors, and help deepen your engagement strategy.

November 27, 2019 3 min read
planned giving definition

Planned giving is a donor’s intention to contribute a major gift beyond their lifetime. Read more to learn the 3 main ways donors contribute planned gifts.

November 22, 2019 3 min read
state of charitable giving

Overtime, charitable giving seems to be declining nationally. Let’s explore the 3 key trends that are influencing the state of charitable giving in the U.S.

November 13, 2019 3 min read
dc central kitchen

DC Central Kitchen CEO Mike Curtin states the key to effective donor engagement is standing up for your principles. Check out the 3 key qualities involved in forging donor connections that last.

November 8, 2019 3 min read

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