Modeling & Analytics

Do you know your customers? No, do you really know your customers? As a luxury provider, you may not know them as well as they know you. You’re used to delivering a personal experience to customers you’ve won over, but the only way to attra …

Continue reading “How Can Luxury Marketers Use Social Currency to Drive Business Results?”

You say you want a revolution Well, you know We all want to change the world. Business Intelligence, Predictive Analytics, Prescriptive Analytics… The Big Data revolution’s got all kinds of scientific terms buzzing around today’s boardrooms at warp spe …

Continue reading “Business Intelligence vs Predictive Analytics vs Prescriptive Analytics”

We know that data-driven marketing is becoming more critical to marketers and fundraisers. One doesn’t need a crystal ball to know it will continue to influence what we build and execute in 2016. Let’s be clear, it’s not about more data, but data that …

Continue reading “Predictions for Data-Driven Marketing in 2016”

Every year consumers lament that they don’t even get through Halloween before they start getting inundated with holiday marketing pitches. This is compounded with the complaints companies are starting to receive around their remarketing. If a consumer …

Continue reading “Retailers Use Data-Driven Marketing for Holiday Promotions”

At WealthEngine, we understand that our customers care a lot about understanding data and gleaning the actionable insights necessary to move the needle. We also know that they care a lot about privacy and data security. So does our Chief Technology Off …

Continue reading “Marketing Technology Q & A with Leo Scott: Putting the Intelligence in Wealth Intelligence”

At WealthEngine, we understand that our customers care a lot about understanding data and gleaning the actionable insights necessary to move the needle. We also know that they care a lot about privacy and data security. So does our Chief Technology Off …

Continue reading “Marketing Technology Q & A with Leo Scott: What’s Next with Predictive Analytics”

As marketers, data is at the forefront of everything WealthEngine does. And it’s becoming more complex each day. There are three main considerations to using data: access, insights and influence. Where can you access the most insightful, actionable dat …

Continue reading “Data at Your Fingertips: WealthEngine in the Salesforce Analytics Cloud Playground”

Being a CMO means traveling. A lot. Being a 2-continent dad, also means traveling.  A lot. (It also means I write and tweet less!!). Last week was one of those weeks….starting in the UK and then taking me on to the JCK Conference in Las Vegas on Wednes …

Continue reading “Mike Lees’ Week in Review: Being a CMO, Big Data in Retail, Marketing Analytics and More”

There comes a point in time when every business decides to expand outside of its current geographic boundaries. Local banks becoming regional banks. A retailer opening new boutiques. A real estate agent targeting buyers and sellers in new neighborhoods …

Continue reading “How Customer Modeling Helps Buccellati”

In the education sector, a high performing organization is one that, on average, raises substantially more money per full-time student than its peers.  So, what is it about these high performing organizations that enables them to have such effecti …

Continue reading “Secrets of High Performing Organizations”

We’re very excited about this one!  This week we announced our acquisition of BrightContext, a company that for the last few years has led the market in helping business people make sense of large volumes of real-time data. Big Data is by no means a ne …

Continue reading “Marketing Gets Real (-Time)”