Marketing

As marketers, data is at the forefront of everything WealthEngine does. And it’s becoming more complex each day. There are three main considerations to using data: access, insights and influence. Where can you access the most insightful, actionable dat …

Continue reading “Data at Your Fingertips: WealthEngine in the Salesforce Analytics Cloud Playground”

It’s officially summer. For many companies, that’s when things tend to slow down. For us here at WealthEngine, though, we’ve got a lot going on, and I’m excited to share it with you. Last week, I tweeted the WealthEngine’s list of 10 CMOs to Watch. As …

Continue reading “Mike Lees’ Week in Review: 10 CMOs to Watch and How the C-Suite Uses Data Insights”

At WealthEngine, we understand that our customers care a lot about understanding data and gleaning the actionable insights necessary to move the needle. We also know that they care a lot about privacy and data security. So does our Chief Technology Off …

Continue reading “Marketing Technology Q & A with Leo Scott: Making Data Insights Scalable”

At WealthEngine, we know wealth. We also know how important marketing and building relationships are to our clients. The entire WealthEngine team believes you can never stop learning: whether it’s knowing more about your customers and prospects or unde …

Continue reading “WealthEngine’s 10 CMOs to Watch 2015”

One of my favorite things about leading the marketing team at WealthEngine is that we have access to some of the best technologists. As well as using some pretty cool tools ourselves, we rub elbows with our product management and development teams on a …

Continue reading “Mike Lees’ Week in Review: MarTech, WealthEngine API and Your Little Zone of Genius”

Marketing is critical to the success of a company, right? You would think that this was a commonly held belief but the true test is if the CEO sees marketing as a high priority. Forbes talks about this in their coverage of the CMO Impact Study I tweete …

Continue reading “Mike Lees’ Week in Review: CEOs Taking Marketing Seriously, Data-Driven Marketing for Small Business, Personalized Marketing and More”

Were you able to attend the WealthEngine Luxury Marketing webinar last week? We had thought leaders in the affluence and luxury space sharing best practices around reaching the re-emerging affluent consumer. In addition to sharing tweets around luxury …

Continue reading “Mike Lees’ Week in Review: Luxury Marketing, Social Media, Personalization & More”

Regardless of wealth, we all buckled down during the recent recession. But the economy has rebounded and there is endless opportunity for luxury marketers. There’s one caveat. Luxury marketers must be strategic in their approach and most of all, truly …

Continue reading “A View from the Top: Learnings from the Luxury Insights Summit”

There’s a lot of hype around data driven marketing – and there’s certainly a lot of companies that claim they have the services you need to drive a data driven marketing strategy. But what does that really mean? We know it’s about using unique data to …

Continue reading “Opposites Attract: Hot Topic, Cool Vendor”

There are currently almost 15 million millionaires in the United States. There’s an expected 10 million new luxury consumers each year. You do the math. There’s a vast audience of potential customers but not everyone has the same capacity and affinity …

Continue reading “3 ‘Must Know’ Tips to Win New Clients with Email”

There is no such thing as definitive best practice for Facebook Ads. It is a constantly evolving marketplace and like any digital campaign what works and what doesn’t is not always intuitive. But here are some tips to get you started. There is no such …

Continue reading “5 Tips to Engage Affluent Facebook Users”

In a recent TravelWeekly article, Emmanuel Perrin, CEO of Cartier North America, was the first to say it: “Client care is the final frontier…You can’t go wrong investing in client experience… What is good for the client is good for t …

Continue reading “The New Audience of One”

The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes …

Continue reading “The Evolution of Luxury in 2014 & Beyond”

We’re very excited about this one!  This week we announced our acquisition of BrightContext, a company that for the last few years has led the market in helping business people make sense of large volumes of real-time data. Big Data is by no means a ne …

Continue reading “Marketing Gets Real (-Time)”

I am a marketer, so I have the same priorities and hear the same trends as you ….. “use more data, segment, personalize, optimize”.   But this can all feel a little distant and hard to grasp when we are putting together that next campaign, or go-to-mar …

Continue reading “Concierge Marketing – Know Your Customers Before They Are Customers”