Marketing

Is lead scoring part of your marketing strategy? If not, you are missing out on revenue opportunities. Sixty-eight percent of successful marketers state that lead scoring is most responsible for improving revenue contribution. If you’re a B2C company y …

Continue reading “The Ultimate Guide to B2C Lead Scoring Programs”

This week, we attended the Marketing Analytics Conference, hosted by the DMA. The event was 2 days packed with great thought leadership and real-life examples how organizations are using analytics as the base for successful strategies. It also provided …

Continue reading “Marketing Analytics Conference Recap”

Marketing has become increasingly sophisticated over the years. From real-time personalization to dynamic messaging, marketers can do some powerful things to segment their audience and engage with them on a 1-to-1 basis with relevant content. While the …

Continue reading “Marketing Analytics in Action: Join WE at the Marketing Analytics Conference”

Personalization in email marketing, and the positive ROI that can result, is frequently discussed. It’s been proven that personalized emails result in 6x higher transaction rates. However, personalization should not stop at email marketing. Emails are …

Continue reading “Take Personalization Beyond Email”

On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …

Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”

Millennials are a key consumer segment whose attention is highly valued. An updated approach is needed when marketing to the affluent millennial consumer.

At the risk of dating myself, we’re going to take a trip down memory lane today. Let’s jump in the way-back machine and look at the business application journey since the 1990s. It’s interesting to see the evolution of business applic …

Continue reading “The Evolution of Persona-Based Marketing”

Wealth intelligence allows luxury marketers to truly understand the affluent consumer and their wealth, demographic and lifestyle attributes. This insight is critical, as marketers work to build targeted marketing strategies that reach the most qualifi …

Continue reading “An Analytical Approach to Wealth Intelligence: How Luxury Brands Can Grow Market Share Using Predictive Analytics and Modeling”

Welcome to the final part of our 5-part blog series on how you can use wealth data in real-time to improve your marketing and generate more sales. We have covered a lot in our journeys through APIs over the past few months. In the first post, we discus …

Continue reading “The Benefits of Real-Time Wealth Insights through an API: Part 5 – Closing Deals Faster and Selling More”

At WealthEngine, we know wealth. We also know how important marketing and building relationships are to our clients. The entire WealthEngine team believes you can never stop learning: whether it’s knowing more about your customers and prospects or unde …

Continue reading “WealthEngine’s 10 CMOs to Watch 2017”

Welcome back to our 5-part blog series on how you can use wealth data in real-time to improve your marketing and generate more sales! Throughout these posts, we are focused on using our real-time API connection. In Part 1, we discussed how to prioritiz …

Continue reading “The Benefits of Real-Time Wealth Insights through an API: Part 4 – Bringing out the White Glove Treatment”

Welcome back to our 5-part blog series on how you can use real-time wealth data to generate more revenue. Throughout these posts, we are focused on using our real-time API connection to drive better marketing and more sales. In the first post, we discu …

Continue reading “The Benefits of Real-Time Wealth Insights through an API: Part 3 – Fail Fast, Succeed Faster”

Let’s spend this week diving into a story. Three years into a stalled capital campaign, an arts nonprofit finally engineered bond financing in order to build the facility that the then-executive director and the board were determined to have.  A …

Continue reading ““If We Build It, They Will Come”: The Magical Thinking Syndrome”

Welcome back to our 5-part blog series about how you can use wealth data to supercharge your real-time sales and marketing strategies through an API. In our first post, we discussed how to prioritize and understand your best leads from the moment they …

Continue reading “The Benefits of Real-Time Wealth Insights through an API: Part 2 – Get to Know Your Audience”

Fall and holiday planning is in full swing and customer-centric brands have an opportunity to drastically improve the consumer experience – with wealth data. Wealth data has become the “must have” data point for brands and retailers who know how to max …

Continue reading “Drive 2016 Holiday Strategies with Big Data”