Marketing

Why do consumers consider one brand to be a “luxury” brand and another brand not? Exclusivity? Performance? Quality? Innovation? Heritage? For the most part, those all have been defining characteristics of a luxury brand, and they still are. However, t …

Continue reading “Redefining “Luxury Brand” for Luxury Brand Marketing”

A good financial advisor marketing plan must match overall business goals. Read more for financial advisor marketing ideas that get closer to these goals.

Personalization is a key strategy in retail marketing as consumers become more diverse. Learn how businesses can achieve this while maintaining scalability.

Marketing a financial services business means gaining customer trust. Here’s what CEOs & execs need to know about how to market a financial services company

Luxury real estate market trends are changing as HNWI needs become differentiated. Use these trends to build your marketing strategy for luxury real estate.

Do all wealthy individuals spend and give the same way? Check out our universal wealth indicators so you can easily identify your next best prospect.

Customer segmentation models lead to personalized marketing and increased engagement. Read how models and customer segmentation analysis get big results.

Learn how to refine your financial services marketing to get effective results. Leverage digital channels & data to create deep connections with clients.

Over the past few years, marketing has experienced a shift. As businesses moved into digital channels, and with the emergence of social media platforms, they were given the opportunity to communicate with customers on an individual level. Although pers …

Continue reading “Ethical By Design – Marketing in the Age of Personalization and Privacy”

Wealth trends are constantly changing. While using a standard luxury product marketing strategy for every consumer may generate sales, by fine-tuning your approach you can get more business from the luxury consumer who becomes a loyal customer. Listen …

Continue reading “Luxury Product Marketing: Understanding the Luxury Consumer”

As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts …

Continue reading “6 Ways to Maximize Your Holiday Marketing”

To set yourself apart from your competitors, it’s important to personalize your marketing through both online and offline channels. WealthEngine provides you with powerful wealth data in real-time, giving you the ability to customize the buying experie …

Continue reading “A Tale of Two Marketing Timelines – Infographic”

WealthEngine’s President and CEO, Mark Logan, recently participated in Conversations with Leaders in Luxury Led by Chris Olshan, CEO of The Luxury Marketing Council. Mark discussed everything from how he got his start in business, to WealthEngine’s pre …

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The current retail landscape presents many challenges that can be difficult to manage including decreased customer growth, little transaction growth, growing competition, shifts in spending, and unfavorable demographics. With a rapidly approaching holi …

Continue reading “What to Do Now to Maximize Holiday Spending This Year”

Luxury brands face tough competition to capture and retain high net worth customers. They are now facing competition from non-luxury brands, who have been gaining traction, and wallet share, among HNWI and UHNWI. In 2016, Nike was ranked the most valua …

Continue reading “Maximize Revenue with a Complete Picture of your Customers’ Capacity to Spend”