As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts …
Continue reading “6 Ways to Maximize Your Holiday Marketing”
October 10, 2017 < 1 min read
This week, we attended the Marketing Analytics Conference, hosted by the DMA. The event was 2 days packed with great thought leadership and real-life examples how organizations are using analytics as the base for successful strategies. It also provided …
Continue reading “Marketing Analytics Conference Recap”
June 7, 2017 2 min read
Personalization in email marketing, and the positive ROI that can result, is frequently discussed. It’s been proven that personalized emails result in 6x higher transaction rates. However, personalization should not stop at email marketing. Emails are …
Continue reading “Take Personalization Beyond Email”
May 23, 2017 2 min read
On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …
Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”
May 8, 2017 < 1 min read
Millennials are a key consumer segment whose attention is highly valued. An updated approach is needed when marketing to the affluent millennial consumer.
April 24, 2017 3 min read
February 7, 2017 < 1 min read
January 31, 2017 3 min read
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