February 7, 2017 < 1 min read
November 4, 2016 2 min read
The luxury landscape is changing. Gone are the days where companies can get by simply with their brand names. Increased competition in the marketplace means that these companies need to compete for buyers and share of wallet. Today, we’ll explore 3 cha …
Continue reading “Changing Trends for Luxury Marketers”
July 13, 2016 3 min read
Want to market more effectively to the 50+ Luxury Consumer? Download the full report from Forbes Insights here. Luxury marketers are able to engage with Millennials in ways they were never able to before thanks to technology. However, this laser focus …
Continue reading “Luxury Marketers: Don’t Forget About Boomers”
November 9, 2015 2 min read
June 1, 2015 < 1 min read
May 26, 2015 < 1 min read
April 30, 2015 2 min read
There comes a point in time when every business decides to expand outside of its current geographic boundaries. Local banks becoming regional banks. A retailer opening new boutiques. A real estate agent targeting buyers and sellers in new neighborhoods …
Continue reading “How Customer Modeling Helps Buccellati”
April 21, 2015 2 min read
August 6, 2014 2 min read
In a recent TravelWeekly article, Emmanuel Perrin, CEO of Cartier North America, was the first to say it: “Client care is the final frontier…You can’t go wrong investing in client experience… What is good for the client is good for t …
Continue reading “The New Audience of One”
June 6, 2014 2 min read
The world of luxury continues to evolve. Luxury consumers have shifted their mindset …and their wallet. We experienced the shift from a community where Affluents wanted to be noticed to more of a sense of community where value and personal worth takes …
Continue reading “The Evolution of Luxury in 2014 & Beyond”
May 28, 2014 2 min read
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