Luxury brands have pivoted and altered their business models, supply chains, and operations. Here is a rundown on the state of the luxury industry and where it’s headed.
To compete for the wealthy wallet, hospitality brands must forge deep connections with customers. Explore the 3 key strategies luxury hospitality brands can implement to enhance their efforts.
Luxury real estate market trends are changing as HNWI needs become differentiated. Use these trends to build your marketing strategy for luxury real estate.
With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.
As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts …
Continue reading “6 Ways to Maximize Your Holiday Marketing”
WealthEngine’s President and CEO, Mark Logan, recently participated in Conversations with Leaders in Luxury Led by Chris Olshan, CEO of The Luxury Marketing Council. Mark discussed everything from how he got his start in business, to WealthEngine’s pre …
Continue reading “Conversations with Leaders in Luxury”
Personalization in email marketing, and the positive ROI that can result, is frequently discussed. It’s been proven that personalized emails result in 6x higher transaction rates. However, personalization should not stop at email marketing. Emails are …
Continue reading “Take Personalization Beyond Email”
On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …
Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”
Millennials are a key consumer segment whose attention is highly valued. An updated approach is needed when marketing to the affluent millennial consumer.
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