Luxury real estate market trends are changing as HNWI needs become differentiated. Use these trends to build your marketing strategy for luxury real estate.
Whether you’re marketing for a brand or cause, wealth insights and an understanding of share of wallet can help you sharpen your prospecting and outreach.
Luxury brand marketing is experiencing a paradigm shift. Let’s explore what drives consumer purchases and how to leverage wealth insights to appeal to them.
With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.
As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts …
Continue reading “6 Ways to Maximize Your Holiday Marketing”
WealthEngine’s President and CEO, Mark Logan, recently participated in Conversations with Leaders in Luxury Led by Chris Olshan, CEO of The Luxury Marketing Council. Mark discussed everything from how he got his start in business, to WealthEngine’s pre …
Continue reading “Conversations with Leaders in Luxury”
Personalization in email marketing, and the positive ROI that can result, is frequently discussed. It’s been proven that personalized emails result in 6x higher transaction rates. However, personalization should not stop at email marketing. Emails are …
Continue reading “Take Personalization Beyond Email”
On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …
Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”
Millennials are a key consumer segment whose attention is highly valued. An updated approach is needed when marketing to the affluent millennial consumer.
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