Luxury Marketing

Can luxury retailers take advantage of Black Friday without diluting their brand? Read more to plan your Black Friday marketing campaign for 2019.

Direct to consumer marketing is transforming how brands interact with their consumers. Here’s how to create a successful strategy that drives more sales.

WealthEngine’s client is a top global, luxury car maker. The company realized that they had to move away from one-to-many communications to a one-to-one approach. Their research had shown that 59% of luxury consumers agreed that personalization is key …

Continue reading “Luxury Car Company Earns $1M from Single Event Through Modeling”

Customer loyalty means everything in the luxury hospitality industry. See what it takes to drive engagement and set a luxury brand apart in this industry.

Developing a concierge marketing strategy for your brand can help you identify and appeal to each consumer’s mindset, interests, and passions.

Omnichannel luxury marketing strategies offer a distinct way to interact with customers. They can enjoy a seamless experience from channel to channel.

Why do consumers consider one brand to be a “luxury” brand and another brand not? Exclusivity? Performance? Quality? Innovation? Heritage? For the most part, those all have been defining characteristics of a luxury brand, and they still are. However, t …

Continue reading “Redefining “Luxury Brand” for Your Luxury Marketing Strategy”

With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.

Wealth trends are constantly changing. While using a standard luxury product marketing strategy for every consumer may generate sales, by fine-tuning your approach you can get more business from the luxury consumer who becomes a loyal customer. Listen …

Continue reading “Luxury Product Marketing: Understanding the Luxury Consumer”

As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts …

Continue reading “6 Ways to Maximize Your Holiday Marketing”

WealthEngine’s President and CEO, Mark Logan, recently participated in Conversations with Leaders in Luxury Led by Chris Olshan, CEO of The Luxury Marketing Council. Mark discussed everything from how he got his start in business, to WealthEngine’s pre …

Continue reading “Conversations with Leaders in Luxury”

The statement ‘predictive lead scoring and analytics made easy’ seems counterintuitive. How can lead scoring and analytics be easy? If it was easy wouldn’t everyone be doing it? According to a marketing effectiveness study by The Lenskold and Pedowitz …

Continue reading “Predictive Lead Scoring and Analytics – It’s Easier Than You Think.”

The current retail landscape presents many challenges that can be difficult to manage including decreased customer growth, little transaction growth, growing competition, shifts in spending, and unfavorable demographics. With a rapidly approaching holi …

Continue reading “What to Do Now to Maximize Holiday Spending This Year”

Luxury brands face tough competition to capture and retain high net worth customers. They are now facing competition from non-luxury brands, who have been gaining traction, and wallet share, among HNWI and UHNWI. In 2016, Nike was ranked the most valua …

Continue reading “Maximize Revenue with a Complete Picture of your Customers’ Capacity to Spend”

This week, we attended the Marketing Analytics Conference, hosted by the DMA. The event was 2 days packed with great thought leadership and real-life examples how organizations are using analytics as the base for successful strategies. It also provided …

Continue reading “Marketing Analytics Conference Recap”