luxury consumer demographics

Luxury brands have pivoted and altered their business models, supply chains, and operations. Here is a rundown on the state of the luxury industry and where it’s headed.

March 29, 2021 5 min read
luxury hospitality brand

To compete for the wealthy wallet, hospitality brands must forge deep connections with customers. Explore the 3 key strategies luxury hospitality brands can implement to enhance their efforts.

March 12, 2020 4 min read
luxury brand marketing

Why do consumers consider one brand to be a “luxury” brand and another brand not? Exclusivity? Performance? Quality? Innovation? Heritage? For the most part, those all have been defining characteristics of a luxury brand, and they still are. However, t …

February 12, 2020 6 min read
black friday marketing campaign

Can luxury retailers take advantage of Black Friday without diluting their brand? Read more to plan your Black Friday marketing campaign for 2019.

September 5, 2019 4 min read
direct to consumer

Direct to consumer marketing is transforming how brands interact with their consumers. Here’s how to create a successful strategy that drives more sales.

June 7, 2019 4 min read

WealthEngine’s client is a top global, luxury car maker. The company realized that they had to move away from one-to-many communications to a one-to-one approach. Their research had shown that 59% of luxury consumers agreed that personalization is key …

April 30, 2019 2 min read
luxury hospitality industry

Customer loyalty means everything in the luxury hospitality industry. See what it takes to drive engagement and set a luxury brand apart in this industry.

April 17, 2019 5 min read
concierge marketing strategy

Developing a concierge marketing strategy for your brand can help you identify and appeal to each consumer’s mindset, interests, and passions.

February 8, 2019 2 min read
omnichannel luxury marketing

Omnichannel luxury marketing strategies offer a distinct way to interact with customers. They can enjoy a seamless experience from channel to channel.

October 15, 2018 4 min read

With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.

September 14, 2018 3 min read

Last Updated on March 7, 2022 Wealth trends are constantly changing. While using a standard luxury product marketing strategy for every consumer may generate sales, by fine-tuning your approach you can get more business from the luxury consumer who bec …

October 7, 2019 4 min read

As summer comes to a close, the holiday season is fast approaching! What is your brand doing to prepare for the holiday rush? Consumers will be ready to spend. What data are you using to segment your customer base and supercharge your marketing efforts …

October 10, 2017 < 1 min read

WealthEngine’s President and CEO, Mark Logan, recently participated in Conversations with Leaders in Luxury Led by Chris Olshan, CEO of The Luxury Marketing Council. Mark discussed everything from how he got his start in business, to WealthEngine’s pre …

August 23, 2017 < 1 min read

The statement ‘predictive lead scoring and analytics made easy’ seems counterintuitive. How can lead scoring and analytics be easy? If it was easy wouldn’t everyone be doing it? According to a marketing effectiveness study by The Lenskold and Pedowitz …

August 4, 2017 2 min read

The current retail landscape presents many challenges that can be difficult to manage including decreased customer growth, little transaction growth, growing competition, shifts in spending, and unfavorable demographics. With a rapidly approaching holi …

July 31, 2017 2 min read

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