Luxury Brand Marketing

Why do consumers consider one brand to be a “luxury” brand and another brand not? Exclusivity? Performance? Quality? Innovation? Heritage? For the most part, those all have been defining characteristics of a luxury brand, and they still are. However, t …

Continue reading “Redefining “Luxury Brand” for Your Luxury Marketing Strategy”

Everyone is looking for new customers for luxury marketing. What you may not realize is that a great source of new business is your existing customer database. Here’s how you can mine it to lower your customer acquisition cost. Reduce Your Customer Acq …

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Luxury lifestyle marketing has changed. No longer can you simply market an image of your brand and how it will make the lifestyle consumer feel. Today’s luxury buyers purchase items that act as an extension of their values and identity. Here’s how to a …

Continue reading “Luxury Lifestyle Marketing: 3 Ways to Appeal to the Lifestyle Consumer”

Luxury brand marketing doesn’t just involve communicating and delivering products of a specific brand. It also involves creating and maintaining an image for your company that is based on a core set of values. To win over the luxury consumer, you must …

Continue reading “3 Ways to Provide Hyper-Personalization in Luxury Brand Marketing”

With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.