What is Luxury Brand Marketing?


Luxury brand marketing is the business of promoting and selling the luxury goods of a high-end company. For some luxury brands, that could mean showing your customers that your company and products are novel and iconic. For others, they may want to show their customers that their company and products are unique and creative. Hyper-personalization is one of the best ways to sway the luxury consumer.

Luxury Brand Marketing Articles



luxury consumer demographics

Understanding the demographics and interests of your luxury consumers can help you lower acquisition costs. Find out more about how to leverage wealth insights to strengthen your existing customer relationships.

March 19, 2020 4 min read
luxury lifestyle marketing

Today’s luxury consumers purchase items that act as an extension of their values and identity. Here are 3 ways to boost your luxury lifestyle marketing strategy.

March 5, 2020 3 min read
luxury brand marketing

Why do consumers consider one brand to be a “luxury” brand and another brand not? Exclusivity? Performance? Quality? Innovation? Heritage? For the most part, those all have been defining characteristics of a luxury brand, and they still are. However, t …

February 12, 2020 6 min read
luxury brand marketing strategy

A successful luxury brand marketing strategy hones in on hyper-personalizing communication with consumers. Let’s explore what you can do to improve your strategy.

February 6, 2020 4 min read

With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.

September 14, 2018 3 min read

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