What is Luxury Brand Marketing?
Luxury brand marketing is the business of promoting and selling the luxury goods of a high-end company. For some luxury brands, that could mean showing your customers that your company and products are novel and iconic. For others, they may want to show their customers that their company and products are unique and creative. Hyper-personalization is one of the best ways to sway the luxury consumer.
Luxury Brand Marketing Articles
Luxury brands have pivoted and altered their business models, supply chains, and operations. Here is a rundown on the state of the luxury industry and where it’s headed.
March 29, 2021 5 min read
Understanding the demographics and interests of your luxury consumers can help you lower acquisition costs. Find out more about how to leverage wealth insights to strengthen your existing customer relationships.
March 19, 2020 4 min read
Today’s luxury consumers purchase items that act as an extension of their values and identity. Here are 3 ways to boost your luxury lifestyle marketing strategy.
March 5, 2020 3 min read
February 12, 2020 6 min read
A successful luxury brand marketing strategy hones in on hyper-personalizing communication with consumers. Let’s explore what you can do to improve your strategy.
February 6, 2020 4 min read
With more brands entering the market at every level of luxury, let’s examine the trends that can help set these purveyors of refinement apart.
September 14, 2018 3 min read
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