Why Blackbaud Clients Switch Back to WealthEngine


WealthEngine is an all-inclusive platform that allows clients to search, screen, analyze, model, and look for new prospects. With 20+ years in the industry, WealthEngine combines data accuracy with convenience. Blackbaud may seem cost-effective. However, it hasn’t proven to be beneficial for clients in the long run.

In fact, a client who switched back to WealthEngine recently talked to us about their experience. They found that Blackbaud’s breadth of data and accuracy were lacking. Blackbaud’s “free” version was not sufficient for their needs. They observed that most university advancement teams, like themselves, would ultimately need to upgrade to use Blackbaud’s services.

This university switched back because WealthEngine simply offered better quality for better value.

The WealthEngine Advantage

We provide clients with the following advantages over Blackbaud.

Superior Search Capabilities

WealthEngine’s nationwide search means that you always have a holistic picture of your donors and prospects. For instance, by simply searching a donor’s last name into the search tool, you can see all addresses linked to them. With Blackbaud, you need to search by first name, last name, and location. The results will be limited to the location you use in your search.

Best Suite of Scores

Our Propensity to Give or P2G score allows you to easily rank and segment prospects. Blackbaud generates its scores from hard assets. This means that if a high-quality prospect does not own property or the property is not under their name, you will end up overlooking them.

With WealthEngine’s ratings and scores, you can understand not only gift capacity but also propensity and intent. Our scores are built from Net Worth, Cash on Hand, Estimated Gift Capacity, Inclination/Affiliation, etc. Therefore, these scores provide a more cohesive picture of your prospects.

Moreover, WealthEngine9 or We9 will give you the ability to take screening and prospecting to the next level. Your visual dashboard can keep you updated on the overall gift-capacity changes of your entire donor base. Explore We9.

Robust and Accurate Data Profiles

WealthEngine uses 45+ data sources, covering 240M U.S. individuals. Blackbaud, on the other hand, gets data from 10-12 sources. We provide you with greater coverage and more accurate data and pro­files. Our match and link rates are also notably higher.

The Director of Prospect Research at an American university noted the difference in head-to-head comparisons. WealthEngine had a 50% higher match rate in comparison to Blackbaud. Moreover, WealthEngine had 4x as many data sources.

APIs to Identify Major Donor Prospects that Give Online

Do you ever wonder if an online donor has capacity or propensity to give at a higher level?  Wealth Engine can link your donation page to an automatic Wealth Engine screening service. This way a major gift officer is automatically notified if a low-level donor has major giving potential.  You can then identify a first time, $50 online donor as a major gift prospect rather than assume that they belong in the annual fund pool.

Modeling and Analytics

With WE Analyze, WealthEngine provides clients with the ability to learn key insights within seconds. Our modeling capabilities take analytics a step further. Insights go from descriptive to predictive with custom models. On the contrary, Blackbaud lacks a self-service modeling and analytics solution.

Find Prospects that Look Like your Top Donors

With WE Prospect, you can find prospects that aren’t in your database. These new prospects either look like your top donors or embody attributes that are important to you. Attributes such as high capacity and propensity to give, geographic location, lifestyle and interests that are common among your top donors can serve as benchmarks.  With over 1,500 attributes to query on and over 240M profiles to choose from, it’s a great way to find new prospects.

Focused on Wealth Intelligence Not CRM Software

At WealthEngine our focus is providing you with the best data possible to fuel your fundraising. We are a data and analytics company, that is what we know. Blackbaud is a software company that prioritizes its CRM.

Seamless Interface

WealthEngine is a cohesive platform that can guide advancement professionals through the donor journey. You can search, screen, and prospect all within the same interface. Additionally, you can access your results from all stages of the journey within the platform.

Further, you can use insights found in one stage to fuel the next.


WealthEngine vs. Blackbaud- Comparative Analysis

The chart below shows you areas where WealthEngine can provide an advantage over Blackbaud.

What Clients Who Switched Back Have to Say

Nonprofit Association

Our client, a national armed forces association, has explained their reasons for switching back. Their research team needed to manually validate data. While they used ResearchPoint and Raiser’s Edge, they found that ratings were not up to par.

From a team workflow standpoint, their team lost efficiency as lists were not shareable using Blackbaud services. When creating a list, team members weren’t able to see the same list, so this meant a duplication of effort.

Higher Education Institution

Another client, a well-known, southern university found Blackbaud products to be “finicky”.

Overall, they felt that the system was not user-friendly. This was mainly because there was no seamless integration of products. Further, when problems arose due to incompatibility, customer service was unable to help.

Additionally, they were dissatisfied with ratings and found that their team had to validate scores from other sources.

WealthEngine + Blackbaud CRM

If you are already operating in Blackbaud CRM, you can enhance your experience by integrating WealthEngine data.

WealthEngine can enrich your profiles with hundreds of additional data points. These data points can generate actionable insights. Further, you could increase match rates and the accuracy of your ratings by appending reliable data from WealthEngine.

Learn more about integrating WealthEngine into Raiser’s Edge.

Learn More About What You Can Gain from Switching Back

Interested in understanding how switching back can save you time and effort? Fill the form on the right and a WealthEngine rep will contact you soon.

Transform Your Fundraising: Get a Demo of WealthEngine9

When you switch back, you will gain more than just WealthEngine’s superior quality data and ratings. We9 is transforming the landscape of wealth screening, modeling, and predictive prospecting.


The solution can help you get in front of the right people faster. With greater efficiency, you will save time and money.

Explore We9 now and click on Request Demo to see how you can personalize engagement with your audience like never before!

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5 Reasons To Get Your Nonprofit Prepared For #GivingTuesday

If you are a fundraiser, it’s definitely no surprise to you that the time for year-end fundraising is right around the corner. Even if you are close to hitting annual targets, #GivingTuesday is a huge opportunity to boost your efforts and help you exceed your goals.

With #GivingTuesday fast approaching, you can enhance your year-end fundraising by reminding your donors and prospects to participate? But, that begs the question: is #GivingTuesday appropriate for every nonprofit?

For  most nonprofits, if your year-end fundraising could use a boost, then a #GivingTuesday campaign can provide your nonprofit with the lift it needs. So, what are the benefits of participating in #GivingTuesday? There are five primary advantages of involving your nonprofit in #GivingTuesday:

1. Global Presence and Relevance

#GivingTuesday has gone beyond what is referred to as #activism. Everyone from Bill Gates to Reese Witherspoon engages in #GivingTuesday and encourage their followers to give on this day.

The movement has also found a global following through social media. This provides nonprofits with the potential to gain exposure and donors worldwide.

2. Seasonality and Generosity

Overtime, the holiday season has become more and more commercialized. While consumers spend significantly during this time of year, there is also a growing sentiment of generosity among many. #GivingTuesday is strategically placed after Thanksgiving when families have come together, felt grateful for what they have, and realized that not everyone is afforded the same lifestyle and experiences.

At a time like this, when sentiments are high, even small prompts or reminders to make a difference can create a significant impact.

3. Growing Public Conscience and Purpose

It’s true that the holidays are a time of giving and generosity. However, data has also shown that high net-worth individuals, especially millennials and younger generations, are driven by meaning and purpose. They believe in associating with brands that are responsible, and organizations that care about communities and causes.

With this outlook, HNWIs are bound to be aware of #GivingTuesday and its impact. Your nonprofit could leverage their sentiments by providing them with a convenient platform to get involved. Think of it this way, if you are not involved in #GivingTuesday, you may be losing out on individuals who are not only supporters of your cause but who may be likely to donate.

4. Significant and Growing Impact

Besides the sentimental significance of #GivingTuesday, there is no ignoring the financial significance. Last year on #GivingTuesday, nonprofits raised nearly $274 Million across the country. That was a 50% increase compared to 2016.

This year, the day has even greater potential to make a difference to organizations like your nonprofit and the communities and causes you represent.

5. Gateway for New Donors

One doesn’t have to be the ‘philanthropic’ type to participate in #GivingTuesday. The social media-powered movement has been getting the attention of people across the world whether they are usually involved with giving to causes or not.

A #GivingTuesday campaign is a great way for your nonprofit to reach not only new donors but also different types of donors who you wouldn’t normally reach through capital campaigns or  major gift programs. #GivingTuesday is about making small contributions as much as it is about making major gifts. You  have the ability to reach a wider range of prospects who can become recurring donors or long-term supporters of your organization through continued engagement.

We hope you find that these reasons resonate with your organization. There is a compelling case for creating a #GivingTuesday campaign whether it is a month-long omnichannel undertaking or a simple email to remind donors and prospects about this day.

Now that you know whys behind this event, join us for our Webinar on Thursday, November 15 from 1-2 PM ET to learn how you can plan #GivingTuesday promotions. 

Four Clear Benefits of Data Integration


There are two ways to build a stronger fundraising program: understanding your donors better and identifying new prospects. Integrating wealth data into your donor management system (DMS) or customer relationship management (CRM) system can help you achieve both, and is the key to enhancing data-driven workflows and data access. Data integration gives team members across your organization more insight on your donors and prospects.

One of the keys to making data useful and actionable is to be sure it’s available and accessible in a central location, and that it integrates with other data sources within your organization. This is one of the principals behind the "data warehouse." Most nonprofits don’t have enough unique data sources to need a warehouse to house their data, but the idea of ensuring that all useful data is accessible is certainly one that all nonprofits can relate to. These are four ways that data integration can benefit your organization:

Having all data in one place allows the user to get a 360-degree view of the constituent. 
Having giving history, event attendance, wealth data, and behavioral data such as arts affinity, green living, or dog lover flags, allows multiple users to get a complete picture of the prospect and determine the best strategies for appeals, cultivation and stewardship.

Having access to many data points allows for effective and efficient segmentation of the data into actionable solicitation groups. 
Major Giving potential may be informed by gift history, giving capacity, relationship and affinity indicators. Annual giving may be segmented by capacity, gift history and interest area.  A segment appropriate to receive a planned gift mailing may be determined by age, affinity factors and giving longevity. Having a full complement of data points on which to segment and personalize messaging creates relationships that result in support.

Having wealth data housed within the DMS or CRM allows staff to use data to make informed decisions.
In the realm of major giving, staff can make decisions regarding which prospects should be prioritized into major gift portfolios and who should be removed from active management. Data integration can also help staff define appropriate ask amounts. Having a pool of wealth-rated prospects in the DMS creates a pipeline of potential givers for current and future cultivation.

Having ratings, scores and attributes housed within the primary database or DMS allows the entire organization to leverage the data
While many organizations purchase data enhancement and analytics to benefit their major giving programs, those who integrate the data quickly learn that annual giving, planned giving, special events, marketing, alumni affairs and others in the organization can leverage the purchase, making it even more cost effective and producing greater returns.

The technology of your DMS can be very different from your CRM system, but with scalable, real-time integration, you can make these systems talk to each other and ultimately work more efficiently. With over 35 integrations (and counting) with leading providers like Salesforce, WE can integrate our data into all major DMS and CRM systems so you won’t have to choose one or the other. To learn more about integrated fundraising solutions, watch our webinar with our partner CharityEngine