Formulate a distinctive and successful business strategy that actually leverages data and gives you the growth you are seeking.
September 18, 2020 5 min read
Do all wealthy individuals spend and give the same way? Check out our universal wealth indicators so you can easily identify your next best prospect.
August 5, 2019 3 min read
Customer segmentation models lead to personalized marketing and increased engagement. Read how models and customer segmentation analysis get big results.
February 15, 2019 3 min read
October 29, 2018 3 min read
August 4, 2017 2 min read
This week, we attended the Marketing Analytics Conference, hosted by the DMA. The event was 2 days packed with great thought leadership and real-life examples how organizations are using analytics as the base for successful strategies. It also provided …
Continue reading “Marketing Analytics Conference Recap”
June 7, 2017 2 min read
Personalization in email marketing, and the positive ROI that can result, is frequently discussed. It’s been proven that personalized emails result in 6x higher transaction rates. However, personalization should not stop at email marketing. Emails are …
Continue reading “Take Personalization Beyond Email”
May 23, 2017 2 min read
On Wednesday, May 3, our CEO, Mark Logan, joined senior executives and decision makers at the 2nd annual Luxury Roundtable hosted in New York City by Luxury Daily. The goal of the roundtable was to discuss a serious issue facing luxury marketers: how t …
Continue reading “CEO Mark Logan on Marketing to Gen X, Y, & Z”
May 8, 2017 < 1 min read
Millennials are a key consumer segment whose attention is highly valued. An updated approach is needed when marketing to the affluent millennial consumer.
April 24, 2017 3 min read
At the risk of dating myself, we’re going to take a trip down memory lane today. Let’s jump in the way-back machine and look at the business application journey since the 1990s. It’s interesting to see the evolution of business applic …
Continue reading “The Evolution of Persona-Based Marketing”
March 14, 2017 3 min read
February 7, 2017 < 1 min read
There are two ways to build a stronger fundraising program: understanding your donors better and identifying new prospects. Integrating wealth data into your donor management system (DMS) or customer relationship management (CRM) system can help you ac …
Continue reading “Four Clear Benefits of Data Integration”
December 15, 2016 2 min read
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