This guide covers why you should use data analytics to guide client interactions and the best strategies to use. It’ll also touch on some tools that automate the process and save you money.
September 21, 2020 4 min read
November 29, 2019 3 min read
The evolution of big data, and fundraising data analytics, is transforming the way we market to donors and prospects. Read to learn more.
December 12, 2018 4 min read
October 20, 2016 < 1 min read
Data is only your most important asset (after people, of course!) if it’s clean, consistent, accurate and complete. If data is not maintained to these standards, any reporting or analytics done on top of it will be less than reliable. We offer …
Continue reading “Five Tips for Maintaining Your Data”
September 26, 2016 2 min read
Fall and holiday planning is in full swing and customer-centric brands have an opportunity to drastically improve the consumer experience – with wealth data. Wealth data has become the “must have” data point for brands and retailers who know how to max …
Continue reading “Drive 2016 Holiday Strategies with Big Data”
September 16, 2016 < 1 min read
August 31, 2015 3 min read
August 5, 2015 3 min read
Data-driven marketers need more and better data, but the landscape continues to evolve quickly. Third-party data providers change fast and Big Data is growing exponentially. Consider a few facts: …
Continue reading “Big Data = Big Opportunity”
June 30, 2015 2 min read
June 1, 2015 < 1 min read
Among the top philanthropy buzzwords are “data” and “data scientist”. Certainly the phrases “predictive modeling” and “data analytics” have made their way into the fundraising lexicon. Predictive modeling can have a significant impact as part of a data …
Continue reading “Predictive Modeling and Analytics”
December 16, 2019 3 min read
December 16, 2019 2 min read
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