Annual funds

Easily identify prospects, upsell existing annual fund donors and direct mail best practices to increase your campaign’s ROI.

April 16, 2021 9 min read
annual giving campaign ideas

Once your annual giving campaign starts, it’s necessary to keep your momentum going & actively engage your donors. Let’s explore the top 5 annual giving campaign ideas you can implement to make your campaign a success.

February 21, 2020 6 min read
what is an annual giving campaign

How best do you structure your fundraising efforts to meet your annual giving goal? Let’s explore the 8 phases involved in an annual giving campaign.

January 16, 2020 6 min read
what is an annual gift

An annual gift is a contribution given to support the basic functioning of a cause. Let’s explore the importance and levels of annual giving.

January 6, 2020 5 min read

Gearing up for the end-of-year campaigns? Let’s talk about your list. As the fall season kicks into high gear, most nonprofits are also gearing up for the best time to reach out to donors for those holiday and year-end campaigns. On average, most nonpr …

October 3, 2017 2 min read

When conducting research on your prospects it’s important to work efficiently to identify who best to cultivate. If you’re using WealthEngine you more than likely use our Propensity to Give (P2G) score and Estimated Giving Capacity (EGC) to help segmen …

September 5, 2017 2 min read

Just as it is with a capital campaign, it’s important to track and measure your annual fund progress, allowing you to pivot and adjust as needed. Evaluate the success (or not such a success) using reports that focus on previously agreed upon metrics. …

July 23, 2017 < 1 min read

A critical component to an annual fund is your case for support. Are you presenting a clear, intriguing case for support that is likely to result in donations? If not, you’re leaving money on the table, money that could be used to support your mission. …

June 19, 2017 < 1 min read

Annual funds are as different and varied as the organizations that run them. From the large-scale direct marketing solicitation of tens of thousands of prospects to the targeted email blast to a few hundred regular donors, annual giving remains the bac …

March 21, 2017 < 1 min read

For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations. -AFP 2015 Fundraising Effectiveness Survey Not many nonprofits think about going into a new calendar year in the …

October 20, 2015 2 min read

When Embry-Riddle Aeronautical University (ERAU) was vetting vendors to help them optimize their fundraising, they were looking for the best value, the highest quality data and an experienced team of subject matter experts. After comparing their option …

August 6, 2015 < 1 min read

Here’s a guest post from our friends at Eventbrite.  They are offering nonprofits a pretty cool incentive to engage constituents in a #GivingTuesday promotion.  Read on to learn how Give More Together can help your nonprofit raise funds and a …

October 24, 2014 2 min read

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