Annual Giving

Easily identify prospects, upsell existing annual fund donors and direct mail best practices to increase your campaign’s ROI.

Once your annual giving campaign starts, it’s necessary to keep your momentum going & actively engage your donors. Let’s explore the top 5 annual giving campaign ideas you can implement to make your campaign a success.

How best do you structure your fundraising efforts to meet your annual giving goal? Let’s explore the 8 phases involved in an annual giving campaign.

An annual gift is a contribution given to support the basic functioning of a cause. Let’s explore the importance and levels of annual giving.

Gearing up for the end-of-year campaigns? Let’s talk about your list. As the fall season kicks into high gear, most nonprofits are also gearing up for the best time to reach out to donors for those holiday and year-end campaigns. On average, most nonpr …

Continue reading “You’re Making a list, We’re Checking it Twice”

When conducting research on your prospects it’s important to work efficiently to identify who best to cultivate. If you’re using WealthEngine you more than likely use our Propensity to Give (P2G) score and Estimated Giving Capacity (EGC) to help segmen …

Continue reading “Consider the Whole Prospect Picture: Going Beyond P2G and Estimated Giving Capacity”

Just as it is with a capital campaign, it’s important to track and measure your annual fund progress, allowing you to pivot and adjust as needed. Evaluate the success (or not such a success) using reports that focus on previously agreed upon metrics. …

Continue reading “The Data-Driven Annual Fund Part 3: Reporting and Return on Investment”

A critical component to an annual fund is your case for support. Are you presenting a clear, intriguing case for support that is likely to result in donations? If not, you’re leaving money on the table, money that could be used to support your mission. …

Continue reading “The Data-Driven Annual Fund Part 2: Solicitation and Stewardship”

Annual funds are as different and varied as the organizations that run them. From the large-scale direct marketing solicitation of tens of thousands of prospects to the targeted email blast to a few hundred regular donors, annual giving remains the bac …

Continue reading “The Data-Driven Annual Fund Part 1: The Building Blocks”

For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations. -AFP 2015 Fundraising Effectiveness Survey Not many nonprofits think about going into a new calendar year in the …

Continue reading “Nonprofits: Are you Ready to Fail in 2016?”

When Embry-Riddle Aeronautical University (ERAU) was vetting vendors to help them optimize their fundraising, they were looking for the best value, the highest quality data and an experienced team of subject matter experts. After comparing their option …

Continue reading “How WealthEngine Helps Embry-Riddle Aeronautical University Increase Average Gift Size”

Here’s a guest post from our friends at Eventbrite.  They are offering nonprofits a pretty cool incentive to engage constituents in a #GivingTuesday promotion.  Read on to learn how Give More Together can help your nonprofit raise funds and a …

Continue reading “Give More Together”