Big Data, Crowdfunding and the Fundraising Technology Craze
Learn how Vassar College utilized crowdfunding for the Vassar500 campaign and how JDRF tapped Big Data to enhance its targeting and fundraising. After that, crowdfunding really piqued Vassar’s interest. Then it began to see many of its peer institutions and other universities embarking on 24-hour crowdfunding giving challenges, which had giving at the center of the campaigns but veered from the typical appeal. They were all about creating experiences and building community to support the institutions.