WealthEngine announces the acquisition of privately held BrightContext, the leader in massively scalable streaming data analytics. The acquisition, which recognizes the growing need by marketers and fundraisers for data that increases personalization and engagement, creates the industry’s leading platform for customer and prospect intelligence.
WealthEngine is an established leader in the provision of data, analytics and marketing services that allow marketers and fundraisers to get a deep understanding of a customer or prospect’s wealth, lifestyle and spending behavior. The addition of BrightContext’s real-time capabilities will further empower marketers to target not only the right prospects but also to engage them in the right way at the right time.
“We announced earlier this year that this would be a major year of investment for WealthEngine and this acquisition represents a significant step along our journey. The landscape of marketing and fundraising is rapidly changing. There is a growing appetite to utilize data to better understand and engage customers and prospects on a real time basis,” says Tony Glowacki, CEO of WealthEngine. “BrightContext brings the leading edge technology and talent that will extend our portfolio of solutions for marketers and fundraisers and allow us to realize our ambition of being the leading SaaS platform for customer and prospect intelligence.”
“We’re extremely excited to be joining forces with WealthEngine. The more we got to know their technology and solutions, the more we became convinced that there is a unique opportunity to bring together WealthEngine’s proprietary data assets with our real-time big data platform to create an incredibly valuable product for marketers — something that is not yet available in the market,” says John Funge, Co-founder & CEO of BrightContext.
The acquisition allows WealthEngine to truly collaborate with clients and help them answer the three fundamental questions they are facing today – who, how and when to engage. There is competitive pressure for marketers to know their customers more intimately than ever before. WealthEngine empowers them to profile their best customers and engage them based on their economic situation, lifestyle and passions and continuously find others like them to increase their ROI. With the ability to leverage real-time social media, news and engagement data, marketers will now be able to use the additional context to fine tune their engagement strategy. WealthEngine continues to go Beyond Wealth and lead the way in customer and prospect intelligence for marketers. For more information, please visit www.wealthengine.com.
WealthEngine™, Inc. is a leading provider of wealth intelligence and marketing services to nonprofit, luxury goods, retail, and financial organizations. The company’s unique data-driven approach to analytics, prospecting, and marketing has delivered actionable strategies and measurable results to more than four thousand clients. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.
BrightContext is a massively scalable, cloud-based data stream processing platform that makes it easy to deliver real-time stream analytics from any data source. Trusted by customers such as The Washington Post and AOL, BrightContext is used for stream analytics, live visualization, monitoring, and generating alerts from high-volume data sources such as: web click and activity data, mobile activity data, social media, audience sentiment data, point-of-sale data, and transactional data.
Mitchell Schwenz / Claire Shutt
Peppercomm for WealthEngine
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