Armani, Missoni discount for charity at Convivio Milan
Fashion brands are donating their merchandise for a cause at this year’s Convivio Milano trade show.
Convivio Milano, which ends June 17, sells the labels’ apparel at 50 percent off, with proceeds going to support Anlaids, an Italian organization dedicated to combatting HIV. By participating in this show, these brands have the opportunity to show their philanthropic side in good company.
“Selling luxury items at a discount is a tricky matter,” saidJames Dean, vice president and head of the luxury practice at WealthEngine, Bethesda, MD. “Luxury brands are always in danger of diminishing their brand when they discount.