MedStar Health
Annual Fund More than Doubles to $47M
Medstar Health is a non-profit healthcare organization that operates more than 120 entities, including 10 hospitals in the Baltimore/Washington region. In order to improve the efficiency of their Grateful Patient Program (GPP), they leveraged WealthEngine’s data to identify the patients with the highest propensity and capacity to give.
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The Goal
MedStar Health was hoping to grow their annual fundraising, specifically through their Grateful Patient Program. They needed real-time reports that would allow them to target the right patients and get actionable results by focusing on high-end giving.
WealthEngine's Solution
MedStar used WealthEngine to screen patients immediately upon a physician’s referral to a gift officer, enabling them to get fast results and essential information about a patient’s giving capabilities. They used the data to help gift officers identify the right patients to engage with, therefore increasing their annual fund based on insights and real-time reports that WealthEngine provided on patients referred into GPP.
Their Result
With WealthEngine’s help, MedStar Health was able to increase their annual fund from $19M to $47M, resulting in a 150% increase in fundraising just from their Grateful Patient Program.