WealthEngine and the Westfall Group partner to drive positive fundraising ROI by using wealth data in major donor events.

November 29, 2016 – Bethesda, MD – WealthEngine, the leading provider of predictive marketing analytics, audience development, and wealth intelligence services, has announced an extension of their existing relationship with the Westfall Group, the nation’s leading innovator and implementer of major donor events. The Westfall Group has chosen WealthEngine as one of its preferred wealth data partners.

The Westfall Group has been a long-time supporter of WealthEngine and the value its wealth data provides. Together they have implemented a number of major donor events that have generated significant fundraising results for non-profit organizations. Integrating wealth profiles of event attendees helps drive better targeting, personalization, and execution. It also enables The Westfall Group to develop highly customized segments on which to focus future efforts.

“Accurate wealth analytics is foundational to the success of our major donor fundraising events,” said Robert Yi, President and Chief Operating Officer of the Westfall Group. “WealthEngine’s analytical expertise allows us to clearly understand donor profiles and giving capacity. That enables us to maximize results for our clients, making sure they get the highest possible return on their fundraising investment.”

“We are extremely proud of our relationship with the Westfall Group, and we are excited to extend our partnership into the future,” said Mark Logan, President and CEO at WealthEngine. “The Westfall Group shares our goal of empowering nonprofits with solutions that can help drive fundraising and fulfill their missions. We look forward to a long and successful relationship with them as we continue to help organizations together.”

WealthEngine and the Westfall Group will continue to embark on joint marketing activities, targeting mutual clients with a need for the successful implementation of major donor events.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. WealthEngine was named a Cool Vendor in Data-Driven Marketing by Gartner. Marketers and fundraisers use Wealth Engine's comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom.

For more information please visit wealthengine.com.

About Westfall Group
The Westfall Group is the nation’s leading innovator and implementer of major donor events, with a track record acquired through more than 350 events that have generated more than half a billion dollars for nonprofit clients.  Westfall’s event weekends bond major donors to organizations’ missions by condensing a year’s worth of cultivation into one extraordinary, transformational experience. The company is headquartered in the Atlanta, Ga., area.  For more information, visit www.westfallgroup.net.

For more information please visit www.westfallgroup.net.

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