Marketing has long been based on instinct. Today however, with customer tastes becoming more varied and complicated; instinct alone is not enough. Data-driven decision making, segmentation, targeting and positioning have become the norm for corporations. But is all data the same? Marketers and fundraisers are faced with finding the right target audience to buy their product, invest or donate money from among millions of individuals with varied data points. Generic data may be easily available, but marketers pay a high price for prospects lost through the conversion funnel. Under these market conditions, WealthEngine, a campaign...
By any measure, the number of Americans that can claim millionaire status is rising, and rising rapidly. No matter how it is measured, whether by total net worth (including homes and other assets) or by financial assets alone, there are many more people living the life of luxury, or at the least, a life free from the worries that plague the less financially endowed. On the surface, with millionaires being thick on the ground, it should be easier for marketers to sell to them. Yet with the millionaire class more numerous, they also are becoming...
Without a formal business succession plan, you are not only putting your business at risk but also risking your family’s wealth and security. Over the past 10 years, despite political and economic uncertainties, entrepreneurship and business ownership have helped to close the wealth gap and to create significant wealth for black/African American entrepreneurs. According to the U.S. Census Bureau 2012 survey (the most recent survey available), there are 27.6 million closely held small businesses in the U.S., of which 29% are majority-owned by ethnic minorities. In 2012, black/African American businesses totaled 2.6 million nationally, with...
The Northern Virginia Technology Council is honored to announce the finalists for the 21st annual Greater Washington Technology CFO Awards . The awards ceremony will take place on June 5, 2017 at The Ritz-Carlton, Tysons Corner. These prestigious awards recognize chief financial officers for extraordinary achievement and excellence in promoting the development of the Greater Washington region's technology community. In addition, NVTC will honor posthumously Greg Kuykendall and Harry Weller , two industry leaders who passed away in 2016, for their contributions to the Greater Washington tech community with the Michael G. Devine Hall of...
Joining us for today’s show is Mark Logan, a Chief Executive Officer that every executive from a company with aggressive growth goals should tune in to watch. Today’s topic is developing corporate strategy objectives, and to follow along download our 10th annual workbook , How to Make Your Number in 2017. Turn to the corporate strategy section and flip to the objectives phase on pages 54 – 59 of the workbook. Mark is uniquely qualified to speak on this topic of corporate strategy objectives. As the CEO of WealthEngine, Mark has spent his entire career...

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