Learn how you can engage with your community for timely fundraising in today’s environment. Join us Thursday, April 2 at 12:00 noon Eastern (9:00 am Pacific) for a best practices conversation and Q&A with Giving USA Foundation Chair Rick Dunham and WealthEngine EVP Raj Khera.
Upcoming Live Webinar: Accurate segmentation is one of the cornerstones of an effective marketing campaign. Personalizing messaging allows you to use the right content at the right time to grab and retain your audience’s attention.
Organizations typically tend to overlook the Mid-Level Donors who typically give between $1,000 & $25,000 to your cause.
Mid-Level Donors, however, are typically responsible for about 30% of donations. Thus, they form a key segment that deserves its own strategy.