Market Potential Reports

WealthEngine’s Market Potential Reports provide a deeper understanding of opportunities to reach population segments based on estimated net worth, cash on hand, investible assets, business ownership, giving capacity and history, interests and passions, and propensity to invest, spend, and donate, and much more.

These insights incorporate 250 million scored profiles of the U.S. population. Use these reports to determine market size, segments to target, and go-to-market strategies.

A Look at Millennial Wealth

The population of young wealthy people is growing. By 2030, millennials will hold 5 times as much wealth as they have today. They are expected to inherit $68 trillion from their predecessors in the Great Wealth Transfer. In order to effectively reach millennials, It’s critical to understand how they think about wealth.

What insights do you need to know about millennials? WealthEngine partnered with Coldwell Banker Global Luxury® program to analyze key aspects of the millennial millionaire lifestyle.

Download your copy of A Look at Millennial Wealth today.

The 2019 Millennial Wealth Report

The inaugural Millennial Wealth Report is here! Our research lab has uncovered the evolving living, giving, saving, and spending habits of millennials in the U.S. that are fundamentally changing the way organizations engage with their consumers and donors.

To discover more themes, download WealthEngine’s inaugural Millennial Wealth Report here, and be on the lookout for your industry-specific report coming soon!

The 2019 U.S. Millionaire Report

Want to increase sales or donations? Of course, every brand or organization does! Wealth continues to grow and the number of millionaires keeps climbing across generations worldwide. Your business or nonprofit has an incredible opportunity to engage and connect with this powerful group and its unique cliques.

WealthEngine’s Research Lab compiled captivating insights, highlighting the many unique traits of millionaires in the U.S. all in one report. Learn all about their interests, where they live, the cars they drive, and much more. Not only will we take you through the stats, but we’ll explore new trends you can leverage to forge authentic connections with your customers, donors, and prospects.

Download your copy of The 2019 U.S. Millionaire Report today.