The Ultimate Guide to B2C Lead Scoring Programs

Does your organization have an effective way to segment and prioritize your prospects? B2B marketers have implemented lead scoring programs into their workflows for years with great success. The best B2C organizations follow the same processes and execute consumer lead prioritization models of their own.
Using consumer-level data to prioritize your prospects and narrow your focus is a proven model to streamline your marketing efforts and increase your conversion rates and velocity, driving higher revenue for your company.
This eBook covers:
  • Creating the need for a lead scoring program
  • Driving the right approach to prioritizing your prospects
  • Using the right data as the foundation of your model
  • Implementing your model to set yourself up for success
  • Driving adoption amongst key stakeholders
Download our free eBook to learn how to better prioritize your customers and prospects, and become more data-driven in your marketing and sales efforts.

Advice from the Experts: Best Practices for Integrating with an API

Businesses are under pressure to improve efficiency, increase profitability, and make sure opportunities aren’t missed in our fast-paced world. Having a real-time marketing and sales strategy can make the difference between growing your business and watching your competitors capitalize on previously unimaginable opportunities. APIs play a pivotal role in realizing this real-time business strategy by allowing organizations to integrate third-party data directly into their systems and processes.
This eBook discusses the following questions:
  • Why are APIs useful?
  • What factors should you discuss internally when deciding to integrate with an API and evaluating providers?
  • What tips do you have for diving in an integrating with an API?
  • What best practices do you have for quality testing your integration with an API?
  • What process efficiencies have you found since integrating with an API?
Download our eBook to explore the answers to these questions as well as some practical API use cases and benefits.

The Luxury Marketer’s Guide to Engaging and Winning HNW Customers

You think you know your customers and targets, but trust us, you don’t know them as well as they know you. As a luxury provider you’re used to delivering personalized, customized service once you win customers, but the only way to bring new customers in is to get to know them, and we mean, really know them first.  We can help. And your existing customer data is the starting point.

We put together a simple guide, The Luxury Marketers Guide to Engaging and Winning HNW Customers, which shows you how to get to know your customers and prospects and outlines key actions innovative brands like The Leading Hotels of the World, Butterfield & Robinson and GeoEx are using today to increase marketing and campaign effectiveness.

Use your customer data to gain deeper insight, increase loyalty and drive revenues.