Market Potential Reports

WealthEngine’s Market Potential Reports provide a deeper understanding of opportunities to reach population segments based on estimated net worth, cash on hand, investible assets, business ownership, giving capacity and history, interests and passions, and propensity to invest, spend, and donate, and much more.

These insights incorporate 250 million scored profiles of the U.S. population. Use these reports to determine market size, segments to target, and go-to-market strategies.

Guide to WealthEngine’s Predictive Models

Using this Guide to WealthEngine Models, you will gain detailed insights into all of the models we offer. Not only will we walk you through the information you will need so our trusted data scientists can craft an algorithm just for you, but we’ll also show you:

  • How long it takes to build
  • What you will learn using the model you select
  • Deliverables you will receive from our team once the model’s been created

So, whether you are a fundraising expert or a brand marketer, our models can help you unearth new prospects; gain a greater understanding of prospect motivations and behaviors; and help you drive personalized campaigns. Let’s take the guesswork out of prospecting, and discover your next best customer or donor, together!

The Ultimate Guide to B2C Lead Scoring Programs

Does your organization have an effective way to segment and prioritize your prospects? B2B marketers have implemented lead scoring programs into their workflows for years with great success. The best B2C organizations follow the same processes and execute consumer lead prioritization models of their own.
Using consumer-level data to prioritize your prospects and narrow your focus is a proven model to streamline your marketing efforts and increase your conversion rates and velocity, driving higher revenue for your company.
This eBook covers:
  • Creating the need for a lead scoring program
  • Driving the right approach to prioritizing your prospects
  • Using the right data as the foundation of your model
  • Implementing your model to set yourself up for success
  • Driving adoption amongst key stakeholders
Download our free eBook to learn how to better prioritize your customers and prospects, and become more data-driven in your marketing and sales efforts.