The Ultimate Guide to B2C Lead Scoring Programs

Does your organization have an effective way to segment and prioritize your prospects? B2B marketers have implemented lead scoring programs into their workflows for years with great success. The best B2C organizations follow the same processes and execute consumer lead prioritization models of their own.
Using consumer-level data to prioritize your prospects and narrow your focus is a proven model to streamline your marketing efforts and increase your conversion rates and velocity, driving higher revenue for your company.
This eBook covers:
  • Creating the need for a lead scoring program
  • Driving the right approach to prioritizing your prospects
  • Using the right data as the foundation of your model
  • Implementing your model to set yourself up for success
  • Driving adoption amongst key stakeholders
Download our free eBook to learn how to better prioritize your customers and prospects, and become more data-driven in your marketing and sales efforts.

The Luxury Marketer’s Guide to Engaging and Winning HNW Customers

You think you know your customers and targets, but trust us, you don’t know them as well as they know you. As a luxury provider you’re used to delivering personalized, customized service once you win customers, but the only way to bring new customers in is to get to know them, and we mean, really know them first.  We can help. And your existing customer data is the starting point.

We put together a simple guide, The Luxury Marketers Guide to Engaging and Winning HNW Customers, which shows you how to get to know your customers and prospects and outlines key actions innovative brands like The Leading Hotels of the World, Butterfield & Robinson and GeoEx are using today to increase marketing and campaign effectiveness.

Use your customer data to gain deeper insight, increase loyalty and drive revenues.