Does your organization have an effective way to segment and prioritize your prospects? B2B marketers have implemented lead scoring programs into their workflows for years with great success. The best B2C organizations follow the same processes and execute consumer lead prioritization models of their own.
Using consumer-level data to prioritize your prospects and narrow your focus is a proven model to streamline your marketing efforts and increase your conversion rates and velocity, driving higher revenue for your company.
This eBook covers:
- Creating the need for a lead scoring program
- Driving the right approach to prioritizing your prospects
- Using the right data as the foundation of your model
- Implementing your model to set yourself up for success
- Driving adoption amongst key stakeholders
Download our free eBook to learn how to better prioritize your customers and prospects, and become more data-driven in your marketing and sales efforts.