A charitable healthcare organization wanted to enhance its research into a rare form of blood cancer. They aimed to do this by raising funds through a major gift program. They wanted to identify major gift donors from within their database. With WealthEngine’s look-alike model, the nonprofit saw a 3x increase in campaign ROI in 2 months. Read their story to see how they achieved their 3-fold increase.
An international religious advocacy group approached WealthEngine to identify major gift donors. They wanted to find donors with major gift potential from right within their database. WealthEngine’s modeling solution was able to help them fulfill their goal. Moreover, the group was able to gain 30X ROI within a single year. See how the advocacy group was able to accomplish this.
Who They Are
The organization is a renowned, global nonprofit that serves all denominations. It produces educational material and conducts workshops around the world.
The chief challenge was identifying major gift donors. In this instance, the advocacy group needed to nurture donors who were capable of giving at the $7K+ gift level. What’s more, the group was tasked to find these prospects from their existing donor pool of 500,000 people.
Firstly, the organization began with wealth screening. Screening data informed the creation of their major gift model. In fact, WealthEngine built a custom model for the group. The model enabled them to cultivate and optimize their ask immediately. How did the model enable this? The custom algorithm was able to identify all prospects who were not only capable of giving at this level but also likely to give.
The organization immediately found 19 new and upgraded major gift donors to cultivate. This further led them to gain $531,960 in additional funds for their Major Gift Program. As a result, they achieved a 30x gain in ROI in 1 year. From now on, the group plans to leverage modeling and analytics in their fundraising.
See how WealthEngine helped The Humane Society of the United States drive superior fundraising with wealth data.
The Quintess Collection is the nation’s leading destination club and provider of member-only vacation homes. By applying the country club model to vacation homes, Quintess gives their members exclusive access to 100+ multimillion-dollar homes and experiences in 40+ destinations worldwide — complemented by membership services and privileges that set the standard for luxury vacations. Since day one, Quintess has been a member-driven club, and is constantly looking for new ways to enhance their members’ experience by offering flexible membership plans to choose from and properties that are equally amazing across all destinations.
Trinity University is one of the nation’s leading private, liberal arts universities, with 2,600 students on its San Antonio, Texas campus. Clint Shipp, Ph.D., the Senior Director at Trinity, was brought on board to formalize projects and processes as a capital campaign was contemplated. “As a prelude to a feasibility study, we wanted to further analyze our database to gain a thorough understanding of our constituents’ ability and propensity to give,” says Shipp.
Development and Alumni Relations (DAR) at the University of Pennsylvania (Penn) plays an important role in helping to provide the resources to support the mission of the University and its vision for the future. With over 500 employees across the University in more than 25 Schools, Centers and Central functions, DAR operates as a decentralized organization with a centralized management structure. Over the years, Penn has used an integrated approach to institutional advancement, recognizing that a large part of success in fundraising is due to the strength and commitment of over 300,000 Penn alumni.
The Animal Humane Society (AHS) is the largest animal welfare organization in the upper Midwest, serving the Twin Cities metro area with five shelters and caring for more than 25,000 animals annually. The impact of the organization is evident in the decline of homeless animals as new holistic programs are implemented by AHS to help keep animals in homes, to spay and neuter animals, and to provide more services for animals to increase their adoptability.
Teach For America (TFA) is a national teacher corps of college graduates and professionals who commit to teach for two years and raise student achievement in public schools. TFA is growing the movement of leaders who work to ensure that kids growing up in poverty get an excellent education.