Luxury Travel Operator
$800k Closed In Travel Bookings
A luxury travel operator that specializes in personalized travel experiences and private jet excursions, needed to target prospective travelers who would be most likely to use their services.
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The Goal
The luxury travel operator needed to improve segmentation and gain a comprehensive understanding of their target audience (demographics, individual needs, net worth, propensity and capacity to give, etc.) They hoped to do this in an effort to boost their marketing effectiveness and ROI within an 18-month sales cycle.
WealthEngine's Solution
By creating a lead scoring model that included insights on net worth, interests, education, and propensity to give, WealthEngine was able to uncover the subtle differences between individuals the luxury travel operator would be in contact with. This model enables them to precisely segment and personalize their marketing messaging and outreach.
Their Result
The company drove 8 bookings, valued at $100k each, within the first year of the campaign they ran using the models generated by WealthEngine. This was a major boost compared to the parallel campaign they generated through another organization, which resulted in zero bookings. Additionally, their hyper-personalized outreach saved the company $250k in direct mail costs.