Animal Rights Organization’s Major Gift Team
7-Figure Gift Secured from Legacy Annual Donor
The major gifts team at an animal rights organization wanted to cultivate relationships with potential high impact donors. They used WealthEngine to create unique regional events for locations with high concentrations of prospects.
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The Goal
The major gifts team needed to increase major gifts by segmenting their donor base and evaluating where prospects were at in their donor journey.
WealthEngine's Solution
They used WealthEngine’s Propensity to Give scores to create a custom model. This enabled them to efficiently move HNWI prospects along the donor journey model and create specific, personalized events for high-impact donors.
Their Result
By using WealthEngine, the major gifts team at an animal rights organization was able to convert a $1,000 legacy donor to a multi-million, multi-year donor. Additionally, WealthEngine’s custom major gifts model identified 800 members with P2G (Propensity to Give) 1 scores who were then converted to $5K+ donors.