Animal Preservation Nonprofit Organization
600 New Candidates Found
An animal preservation nonprofit organization wanted to improve efficiencies and improve their processes for researching prospective donors. They used WealthEngine to help them identify and target new prospective donors.
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The Goal
This organization needed to save time and discover better methods for identifying prospects to target for larger donations.
WealthEngine's Solution
WealthEngine’s screening tool helped them target individuals with high gift potential, identify interviewees for the upcoming campaign feasibility study and help launch a planned giving program.
Their Result
WealthEngine enabled this animal preservation nonprofit organization to discover that the average donation from prospects with giving capacities between $300K and $500K was $338. This information led them to reorganize their strategies and increase their ask amount. They also identified 600 new candidates using WealthEngine’s prospecting tool. “[WealthEngine] has a great interface and is always quick and easy to use.” – Environmental Nonprofit Researcher