University of California San Francisco Medical Center
56% Increase in Annual Attainment In 2 Years
The University of California San Francisco Medical Center, ranked as one of the top 10 hospitals in the nation, wanted to sift through their list of existing donors to fill in areas where they had insufficient information on individuals. Not only was WealthEngine able to help them gain more information on their donors, but they were also able to help them determine which donors had greater major gift potential.
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The Goal
The University of California San Francisco Medical Center sought to gain more insights into their donors in order to segment, prioritize, and route donors to the appropriate development teams and officers.
WealthEngine's Solution
Using WealthEngine, the University of California San Francisco Medical Center was able to perform daily screenings. This enabled them to create ‘Major Gift Inclination’ and ‘Philanthropic Affinity’ models using 45-point variables (WealthEngine data, physician visits, patient visits, children data, etc.) to score and rank donors. Once this was completed, they were able to assign prospects with a net worth over $500k (across 700k households) to officers.
Their Result
After performing screenings and generating models, the University of California San Francisco Medical Center saw a 56% growth in annual attainment in just 2 years. 95% of all dollars came from the top 3% of the ‘Philanthropic Affinity’ model and 89% of all major gifts came from the top 3% of the ‘Major Gift Inclination’ model.