Charitable Healthcare Organization
ROI Increases by 3x in 2 Months
A charitable healthcare organization wanted to enhance its research into a rare form of blood cancer. They aimed to do this by raising funds through a major gift program. They wanted to identify major gift donors from within their database. With WealthEngine’s look-alike model, the nonprofit saw a 3x increase in campaign ROI in 2 months.
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The Goal
The organization has a large donor base. Their challenge was identifying new high-level donors within this existing base.
Their aim was to prioritize their outreach efforts towards this high-impact group.
WealthEngine's Solution
WealthEngine recommended that they leverage their existing top donors to find new prospects like them.
To illustrate, WealthEngine recommended building a look-alike model. This model was based on their best donors. WealthEngine’s team then scored their existing prospect list using the model to identify those people in their donor base who were most similar to their highest gift-giving constituents.
Their Result
This look-alike model was able to identify people similar to the organization’s best donors. Furthermore, these were prospects who hadn’t given high-impact gifts to the organization before.
Thus, the model enabled them to create targeted outreach focused on more high-impact donors. As a result of these campaigns, the organization gained a 3x increase in ROI in just two months.
“This is a revolutionary product that every single nonprofit should be using.” – Director of Development