Interdenominational Christian Evangelical Organization
30x Major Gift ROI Within 1 Year
An international religious advocacy group approached WealthEngine to identify major gift donors. They wanted to find donors with major gift potential from right within their database. WealthEngine’s modeling solution was able to help them fulfill their goal. Moreover, the group was able to gain 30X ROI within a single year. See how the advocacy group was able to accomplish this.Talk to us today
The chief challenge was identifying major gift donors. In this instance, the advocacy group needed to nurture donors who were capable of giving at the $7K+ gift level. What’s more, the group was tasked to find these prospects from their existing donor pool of 500,000 people.
Firstly, the organization began with wealth screening. Screening data informed the creation of their major gift model. In fact, WealthEngine built a custom model for the group. The model enabled them to cultivate and optimize their ask immediately. How did the model enable this? The custom algorithm was able to identify all prospects who were not only capable of giving at this level but also likely to give.
The organization immediately found 19 new and upgraded major gift donors to cultivate. This further led them to gain $531,960 in additional funds for their Major Gift Program. As a result, they achieved a 30x gain in ROI in 1 year. From now on, the group plans to leverage modeling and analytics in their fundraising.
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