International Animal Rights Organization
$250,000 Raised Using Engagement Scores
An international animal rights organization was looking to convert aspirational donors into actual donors to increase overall fundraising and to meet their philanthropic goals. They used WealthEngine to help them understand each donor’s capacity and propensity to give so that they could better target their efforts.
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The Goal
The organization needed to batch screen new donors in order to discover the next best step to take based on where they were in the buyer journey. They could then target high-potential prospects and turn them into donors that would contribute to their campaigns and help meet their philanthropic objectives.
WealthEngine's Solution
With WealthEngine’s help, the animal rights organization was able to categorize their member base into new donors and legacy donors. The organization assigned “engagement scores” to their member base using WealthEngine and other segmented data based on ROI. New donors were then screened to better determine their capacity, propensity, and intent to give.
Their Result
Insights from WealthEngine were used to precisely segment their member base and tech-savvy Millennials and Gen-Xers were enlisted to run birthday fundraisers on Facebook leading to $250,000 in new funds. WealthEngine also developed a custom major gift model to identify members with upgrade potential, 800 of whom became $5k+ donors, and one who converted into a multi-million, multi-year donor.