25% Increase in Average Email Open Rate

Direct 1031 Exchange needed to boost their revenue by identifying, engaging, and successfully soliciting accredited investors. They wanted to not only improve their method of communication, but also personalize their outreach based on insights gathered on their prospects and clients.

Using WealthEngine, Direct 1031 Exchange was able to append prospects’ profiles with wealth intelligence and contact information. With a 60% match rate on email addresses, Direct 1031 Exchange had the tools to personalize their digital marketing campaigns. The campaigns generated could be turned around within 24 hours of receiving a prospect list. The implementation of this strategy was not possible prior to WealthEngine.

By using WealthEngine’s wealth intelligence and contact information to personalize their marketing and sales outreach, Direct 1031 Exchange’s average email open rate increased to 25%, above the industry average of 18%. They also found that 10% of their cold calls converted to leads— 5 times the typical industry average of 2%.