Expedition Travel Company
20x Increase in ROI
An expedition travel company wanted to better target their marketing and sales efforts and identify common customer personas. They used WealthEngine to focus their campaigns and drive new bookings.
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The Goal
The sales and marketing teams needed to understand their current prospects’ wealth to discover and take advantage of their niche audience.
WealthEngine's Solution
WealthEngine helped this expedition travel company analyze their customer’s attributes such as demographic, lifestyle, career, and wealth in order to identify a custom segment that best characterizes customer most likely to engage with them.
Their Result
WealthEngine helped them execute five directly focused email campaigns and one direct mail piece. They obtained 77 new bookings, equating to a 20x return on their investment.