CDC Foundation’s New Technology Strategy Raises Millions

As organizations continue to navigate through the COVID-19 pandemic, foundations like the CDC Foundation are creating new technology strategies to raise millions.

Cloud for Good, a WealthEngine partner, is the largest consulting partner dedicated to nonprofits and higher education institutions. 

Cloud for Good’s Marketing Director, Jenn Tate, spoke for a webinar to explain how the CDC Foundation continues fundraising during the pandemic via its new technology strategy.

As partners, WealthEngine and Cloud for Good share the common goal of helping nonprofits create transformational value in their platforms. 

Tate says it best, “The WealthEngine platform is powered by half-trillion, yes, you heard that right, half-trillion data points, and uses proprietary learning science to create unique profiles for more than 180 million households and 250 million people in the US.”

This webinar also features Raj Khera, Executive VP and CMO of WealthEngine, Monique Patrick, C.O.O. of the CDC Foundation, Laura Croft, VP of Advancement with the CDC Foundation, and Laura Maker, Director of Professional Services with Cloud of Good. 

The CDC Foundation

The CDC Foundation is an independent 501(c)(3) nonprofit established by Congress 25 years ago. 

By using private funds, the CDC Foundation has reached lives across the world and mobilized millions of dollars in COVID-19 donations.

As the COVID-19 threat emerged in January, the CDC Foundation activated its Emergency Response Fund to mobilize private sector support to
address needs where government support was not available or available rapidly enough to meet the need. Donors facilitated
the rapid deployment of emergency resources to fill in the gaps to support CDC and State and local health departments on the ground.

  • Helping Under-Resourced Communities

The CDC Foundation focuses on supporting these groups throughout the pandemic crisis. As communities of color have been disproportionately affected by the virus, the foundation is working with partners to better understand and address health inequity issues brought forward by COVID-19, as well as provide on-the-ground support to meet crucial needs such as housing, clean water, handwashing stations, food and medical necessities.

The CDC Foundation’s Technology Strategy

Modernizing the CDC Foundation’s technology strategy has been an important undertaking, particularly as the organization transitioned from paper-based work to Salesforce.

Switching platforms allowed for communication between the team members and safe data storage. This proved to be a tremendous help when COVID-19 hit and the foundation shifted to virtual work.

Utilizing New Technology and Data

Salesforce allows the CDC Foundation to improve its workflow. New technology facilitates data analytics, data feeding through Netsuite, and even simple tasks like signing documents using DocuSign.

As for donor outreach and streamlining contributions, WealthEngine contributes to positive growth through targeted wealth screening. Within a couple of months, the CDC Foundation’s CRM grew from 42,000 to over 150,000. 

Data analytics have been instrumental in providing the CDC Foundation with background information on first-time donors, which leads to a targeted communication plan.

  • Cloud for Good’s Aid in Transition

Laura Maker discusses Raiser’s Edge Migration Accelerator and how the feature facilitates a smooth transition to Salesforce. This is implemented to work with the standard fields of Salesforce and Raiser’s Edge for common usage. It provides a starting point while acknowledging how data is mapped by both systems to ensure the information is used properly. 

Positive Impact on the Organization

Chart of how nonprofits have been affected by COVID


As Monique Patrick describes, “You can see in the middle, we’ve grown the organization…We’ve saved time with our reconciliations and our financial systems…It’s real-time, it’s quick, it’s at our fingertips, and we see that on a daily basis.”

With increased remote work, having this technology is pertinent. The CDC Foundation watched in real-time as this unfolded. These tools have successfully given us access to real-time information to inform strategy and increased our speed and flexibility to deploy emergency response funding to the area of greatest need.

Before COVID-19, the group on average raised approximately $70 million per year. To date, the foundation has raised over $260 million, with $160 million of this raised specifically to fight COVID-19.

The data found by WealthEngine’s Wealth Screening feature helps the CDC Foundation adapt during this time. With groundbreaking donation numbers, it’s clear to see how effective these advancements have been.

  • Giving Back to the CDC Foundation

As the group embarks on a second phase to tackle COVID-19, Laura Croft gives the reminder, “The next seven months are going to be more challenging than the last seven months.” 

Communities are suffering due to the pandemic, and the CDC Foundation continues to help. Its “Crush COVID-19” campaign aims to directly support immediate public health needs during this time. 

Innovative Event Fundraising

While the CDC Foundation is seeing a wave of interest during this crisis, Croft points out, “Again, going back to how we operated pre-COVID and then COVID hit…we needed to meet our donors where they were and talk to them in the way they wanted to be communicated with.” 

The foundation’s focus is on connecting with donors while providing support during the pandemic. Innovation in its strategy continues to lead to higher donations.

  • What is Cross-marketing?

Traditionally speaking, cross-marketing is the process of using partnerships to market philanthropic causes across different channels. With this strategy, the CDC Foundation raised more than $7 million dollars. 

The group also embarked on employee giving. This plan includes setting up micro-sites through the platform and online events for promotion. Cloud for Good also participated by partnering with the foundation through their own employee microsite to encourage employee donations.

  • Navigating Donor Fatigue

What is donor fatigue? Simply put, it is the slowing down of donations from past donors. With so much happening, donor fatigue is a serious problem that must be addressed.

Speaking for the CDC Foundation, Croft notes, “We have experienced a drop-off in donations…However, it’s understandable. As you were talking about earlier, people are tired of this pandemic. It’s been very difficult.” 

The foundation continues to strive to listen to and understand donors’ priorities. Effectively identifying the correct target audience and tuning its messaging accordingly is crucial for combating donor fatigue.

Cloud-based Organizations

The benefits and reality of virtual work


The CDC Foundation’s technology switch came when a need for cloud-based operations was essential. The implementation of user-friendly technology and an efficient workflow were driving forces for the transition. 

The CDC Foundation’s new technology strategy with Salesforce allows for an integration of all systems. This encourages the dissemination of transparent information for all staff to see, promoting better communication.

Analyzing New Data

A realistic understanding of high donations levels experienced by the CDC Foundation is crucial to sustaining these numbers. To wade through this data, the foundation relies on WealthEngine for wealth screening and additional donor information. 

Additionally, the foundation has focused on a massive data clean-up to keep information up-to-date. This is important for dealing with duplicate records because it helps maintain high-quality data.

  • Importance of Data Analytics

Prior to the foundation’s technology upgrade, data would remain stagnant for periods of time. Now, with software integration, this data is analyzed and put to use quickly. 

As Patrick states, “We wanted to be able to see where they are, are we reaching the health disparate populations without funding? Now we’re starting to see all that to make really crisp-clear decisions going forward. We’ve had to do this overnight, but it’s been amazing work.”

Data analysis breaks down the best strategy for targeted communication. This information helps you decide when to reach out and which messages to convey. 

Role of Wealth Screening and Donor Matching

With a surge of new donors, hitting the correct next steps is crucial to cultivating relationships. WealthEngine’s WE9 platform facilitates this process, enabling organizations to make informed decisions in cultivating fundraising strategies.

Using the donor matching tool during wealth screening, WealthEngine gives you a 90% match rate to your list of clients. What does this mean exactly? If you have 10,000 contacts, WealthEngine is able to find a 90% match, or 9,000 names, from your list.

Up-to-date Analytics and Accessible Dashboards

Clean data helps your contact list stay fresh. Knowing the most recent financial activity of your donors makes it easy to maintain personalized relationships. 

Combining WealthEngine with Salesforce creates constant data refreshment. These platforms understand that money is always in motion. They utilize predictive models and analytics to give you the best donor outreach strategy.

Customization of these platforms is great for companies to help with personalization. WealthEngine tailors these predictive models to your donor base. Salesforce has adaptable dashboards that can be customized for any occasion, which increases efficiency.

  • Continue Moving Forward

The surge in new donors requires personalized messages to nurture relationships. This strategy helps overcome donor fatigue and motivates donors to give at their capacity. 

With WealthEngine’s platform, you can identify a donor of $25, while helping them reach their wealth potential of $2,000. It is all about cultivating these relations to increase potential.

Automating Processes and Staying Flexible

With the sudden shift to remote work and the increased reliance on technology, automation of daily processes has been imperative.

Salesforce allows the timeline of daily work, like signing folders, to shorten. Moving these tasks to a virtual-based platform frees up time and allows for distanced work.

  • Embrace Flexible Solutions

When asked about lessons learned from the pandemic, Patrick shares her thoughts, “Stay nimble and flexible and be creative of how you can be even more efficient.”

Tough experiences from COVID-19 can be used to benefit your organization. Learn from these times and embrace virtual adaptations to excel in your brand’s mission. 

Budgeting for a Technology Overhaul

While switching completely to new technology can be beneficial, it does require budgeting to get things done.

Start with a plan, like the CDC Foundation did, and work your way through each department. The foundation started with its Human Resources platform and continued through its financial and fundraising teams.

Raising funds to support the core mission can be helpful as well. If your core mission requires advanced technology, allocating and fundraising for these overhauls can be to your organization’s advantage.

Data Migration Strategy 

The flow of data migration


Having a clear strategy is key to a seamless transition. Start with the discovery phase. Assess how each aspect of your organization works to understand the best steps to take and continue from there.

Before going live, try a mock data conversion. Migrate the data exactly as planned but into a test environment. Once in this setting, final tweaks can be made for the true switch.

Adaptability and Leveraging Relationships

Leveraging your client, vendor, donor, and influencer relationships can help spread your mission and increase visibility during this time.

For example, the CDC Foundation was approached by an online gamer, Jack, after the death of his grandma due to COVID-19. He reached out to donate his annual birthday fundraiser earnings and was able to raise $500,000 for the cause.

Messaging in the Time of Virtual Meetings

Industries are facing unprecedented times and most organizations have quickly shifted to virtual workspaces. Effective communication between employees, as well as other organizations, puts an emphasis on appropriate messaging.

Newsletters are spreading awareness about the nonprofit’s impact. Brief virtual meetings cover these efforts as well. 

Virtual meetings allow the CDC Foundation to listen to donor’s needs. This allows the foundation to hear donor concerns and share ideas for improvement.

Trying out virtual events and continuing a strong online presence helps ease the transition to remote fundraising. Follow the lead of successful brands, as your organization finds the best way to navigate virtual galas.

Embrace new resources, and continue learning through this time. WealthEngine is here to help you. Events like the WE Prosper 2020 Summit can help you navigate the new normal.

Cloud for Good’s Success Stories

Like the CDC Foundation’s technology strategy, other organizations have seen positive impacts from the implementation of these technologies. 

The National Aquarium has used technology to recreate the experience of its facility, even when visitors were restricted from touring. This includes live feeds of exhibit loops on their website, Facebook live sessions of aquarium tours, and Q&A sessions with staff.

The LGBTQ+ Community Center saw a 40% increase in demand for services during the pandemic. This required rapid response and technology has allowed for new avenues to open for quick connection and support. 


Being Practical About AI for Fundraisers and Marketers

As our world becomes increasingly digitized, many companies are turning to artificial intelligence (AI) to stay relevant as fundraising and marketing continue to evolve. 

Jim Manzi, a partner at, speaks about how companies can utilize AI in a practical way. AI can be a huge asset to boost fundraising and create successful marketing strategies, so Manzi breaks down the basics.

What is Artificial Intelligence?


Brain map of what AI actually is


AI sounds like a complex concept, and many businesses throw around the term without fully understanding what it is. Manzi explains that AI is “whatever is at the current frontier,” which means AI is simply the newest technology available.

Although this often invokes images of robots and cutting edge science, it’s much simpler than that. The AI basics for business are, as Manzi states, “data plus math . . . used to create statistical improvement.”

  • What is the Function of Artificial Intelligence?

The functionality of any technology is important when deciding how it can benefit your business. If you don’t know what the function of AI is, then you will be unable to implement it properly into your plans. 

In keeping with Manzi’s definition, the purpose of AI is simple, as it takes on a repeated decision process to help you receive accurate results. By outsourcing research tasks to AI, your company will have better data to work with.

  • Why Did Artificial Intelligence Become a Trend?

As industries continue to grow and evolve, finding ways to engage and cultivate your audience has proven crucial to a business’s success. As Manzi explained, “AI is simply technology that helps improve statistics.”

Why is this important? Before AI became the trend, collecting data had to be done on a daily basis by hand. This included reading articles, constant research, and deciphering news reports to strategize based on current events. 

Now, this information can be discovered quickly and more accurately. AI eliminates the amount of energy spent on research and reduces the error margin to create a precise strategy for audience reach.

Implementing AI in Fundraising and Donations


Graph of practical implementations of AI



AI is a powerful tool when used in a practical way to expand your resources. The role of artificial intelligence in business intelligence creates a pairing that can accurately target audiences, as well as help you pinpoint your next move.

Setting realistic expectations will help your business realize the maximum amount of benefits. For example, Manzi uses automatic outreach trigger detection as a great place to start.

Being able to detect when something happens in the business world that will cause a positive reaction from your audience can have a huge impact. Instead of having a group of consultants searching the news to watch events unfold, AI can step in to determine these trigger points.

With this knowledge, it is easier to use your staff’s energy to plan and execute your next move correctly. AI can take things a step further by eliminating your need to manually search for the right potential prospects. AI is also helpful in identifying the correct messaging for your target audience.

While these applications may not be as flashy, this practical implementation of AI can make a huge difference in your fundraising tactics. 

Using this technology takes the guessing game away from reaching out to donors. It allows you to target your messaging to areas where you will see the most return on investment (ROI).

  • Donor Strategy and Artificial Intelligence

When working in fundraising, high levels of energy are constantly being spent on putting together the best donor strategy to raise money. This typically includes researching, cultivating prospects, and maintaining strong relationships with your current donors to avoid fatigue.

The key to a successful plan is analyzing data and using it correctly to benefit your company. Data, in terms of this industry, is more conceptual than a spreadsheet of numbers. Information needed for accurate donor strategy includes current events, lifestyle models, and wealth factors.

It’s no longer necessary to read the news and spend time on social media to identify what is happening in the lives of your prospects and current donors. AI can step in to make this process easier, quicker, and more accurate.

AI takes on these redundant searches and constantly collects data to help create accurate models. By implementing this technology, you can have a daily strategy that shows who to reach out to and what call to action to make.

  • Email Marketing and Fundraising

As a go-to method for fundraising, email marketing is one of the most used platforms for donor engagement. Manzi discusses the important components of email and demonstrates how practical implementation of AI can help.

To make the most of any email campaign, constant testing is needed. By changing variables and analyzing the results, it is possible to see what combinations of content result in the best response rate.

Rather than trying to do an entire overhaul with AI, try testing several factors to see what results in positive change. Manzi suggests testing the time of day emails are sent, as well as the length of the subject line. 

With AI, you can see exactly how these factors are affecting your campaigns. In return, you will be able to strategize and plan your emails efficiently. The job never stops, though. Using AI to constantly test your approach will contribute to successful fundraising.

Key Takeaways

AI is not an ominous thing from the future, but rather helpful technology that gets the job done faster. Embracing AI in a practical way can further your organization’s goals as you continue to target your audience more accurately.

Analyzing data and receiving quick results has never been easier. Instead of allotting employee energy to donor research, utilizing AI can free up time and deliver precise results.

Don’t stop testing. AI works best when you are constantly feeding it information, and examining the results. Once you find a strategy that works for you, move your AI focus to the next project. This encourages constant progress and maximizes the results you see with this technology.


WealthEngine Held Its Third Annual WE Prosper Summit To Discuss The Latest Trends And Best Practices In Finding High-Potential Donors In Today’s COVID Economy

BETHESDA, MD, October 20, 2020 — WealthEngine held its third annual WE Prosper Summit, a two-day event held virtually on Wednesday, October 14 and Thursday, October 15, 2020. 

The WE Prosper Summit is a gathering of thought leaders from global causes and international brands. Participants come together for a two-day conference of rich keynote speeches, how-tos, roundtable discussions and presentations from 10 thought leaders among our clients and partners.

The theme of this year’s WE Prosper Summit was Growing the Pyramid. Thought leaders, experts, partners and clients will discuss the latest trends they’re seeing and best practices in raising more, while spending less considering the current climate. 

The 2020 WE Prosper Summit featured key industry speakers including: Rohit Bhargava, Founder & Chief Trend Curator of Non-Obvious Company, Amir Pasic, Dean of the IUPUI Lilly Family School of Philanthropy, David Raab, Founder of CDP Institute, Eliza Mountcastle Shah, Chief Executive Officer, Lifter Leadership, Jill L Barrett, CEO, Evolve and Executive Director, The Lever Fund, Michelle Tilton, VP of Marketing, Infutor, Tom Ahern, President of Ahern Communications, Ink, Rob Gleave, Senior Manager, Solution Architecture for Nonprofits, Amazon Web Services (AWS), Jarrett OBrien, Non Profit Cloud Product Marketing Director at Salesforce, and many others.

WealthEngine also took the opportunity to hold their third annual WealthEngine Prosper Awards ceremony. The WE Prosper Awards honor leading brands and nonprofits that are delivering outstanding business and social impact using WealthEngine’s prospect engagement capabilities to deploy highly effective, personalized, wealth-aware campaigns.

“We are proud to recognize the recipients of our 2020 WE Prosper Awards and appreciate their support and their commitment to the communities they serve,” said Holt Truitt, Strategic Account Executive. “We look forward to continuing our partnerships, learning from their work to generate positive momentum, and helping them increase the impact they are able to have.”

The 2020 WealthEngine Prosper Award recipients were:

The University of Kentucky Healthcare

Embry-Riddle Aeronautical University

Amnesty International

About WealthEngine

WealthEngine is the industry’s premier wealth intelligence software-as-a-service provider.  The company has been supporting more than 3,000 marquee customers for over two decades. The company enables industry-leading higher education, healthcare systems, advocacy, financial services, and high-end luxury brands and hospitality organizations in capturing and retaining tens of billions of dollars. Fueled by its proprietary wealth and lifestyle signals, WealthEngine customers measurably improve their personalization and effectiveness across fundraising, capital campaigns, marketing, segmentation and overall engagement with their audience.

Rooted in machine learning, with a cloud-native architecture, the WealthEngine 9.x platform boasts an entirely new user experience to provide wealth, demographic and lifestyle signals that come together to formulate powerful scores, WealthScores™ available in real-time. Underpinned by the company’s SmartAction™ technology, it pinpoints, predicts and helps personalize engagement with potential  prospects. WealthEngine’s platform is the most convenient way to continually sense and respond to changing motivations for their audience to connect, invest, buy or donate.

WealthEngine is an active participant in Pledge 1%, regularly giving back to the community it serves through time, product and donations. Based in Bethesda, Maryland, the company has sales offices throughout the US and a wealth research and analytics team in India. Learn more at




Why Match Rate is Critical When Selecting a Wealth Screening Platform

Don’t purchase a wealth screening tool without first considering the match rate. Often, organizations opt for platforms with lower match rates in an effort to save money. While at first glance this may seem like a financially savvy decision, this error could cost you tens of thousands or even millions of dollars. 

If you’re shopping for prospect research software and this is the first you’ve heard of match rates, don’t worry. This guide covers what a match rate is, how it works, and why it’s crucial to consider when selecting a platform. In just a few minutes, you’ll learn how to avoid an expensive mistake and guarantee thousands in new capital for your organization. 

What Is a Match Rate? 

From wealth and income to lifestyle and affinity, you need to understand everything you can about the people in your donor database. This kind of data tells you who is ready to make a donation and what amount they’re likely to give. In short, in-depth information helps your fundraising team bring in more money, more easily.


Of course, you can’t research each person individually. You also can’t analyze the data yourself to determine which prospects you should prioritize cultivating. This would simply take too long. You either need a massive team—which usually isn’t realistic—or you need wealth screening software to automate the process.

Prospect research tools work by supplementing your contact list with information collected from the software company’s database, which is gathered from the internet. The percentage of records in your list that can be found in the tool’s database is known as the match rate.

The biggest difference between software options boils down to their match rates. This can vary significantly between wealth screening companies. 

Typically, tools with a lower match rate are less expensive. However, opting to go with a cheaper product can end up costing you exponentially in the long run.

Why is Match Rate Important?

Imagine that your list of current or potential donors includes 10,000 contacts. That’s a lot of people who could support your mission. 

Perhaps you opt to use a cheaper donor research software, one with a 60% match rate. With this rate, you can expect to find insights on 6,000 people within your list. That means you still don’t know anything about the wealth, income, or other details of the remaining 4,000 contacts. 

In any given population, expect about 10% to be major donors. So, if your wealth screening platform fails to find information on 4,000 contacts, you’re missing 400 qualified, major gift donors. If your average major gift is $5,000, then you’re overlooking an extra $2 million because the budget-friendly software can’t match more names.

At a close rate of one person for every five asks, that’s $400,000 in new gifts left on the table from a list of just 10,000. This sum is far less than what you’d invest in a wealth screening service with a higher average match rate.

A tool with a 90% match rate might be more expensive than the first option, but it delivers information on 9,000 people. Again, assuming an average major gift of $5000 and a close rate of 1:5, that’s an additional $300,000 your organization can raise. 

Even with smaller lists, like one with 2,000 contacts, a higher match rate can raise an additional $60,000 more than a lower-quality tool. For bigger lists, such as one with 100,000 contacts, software with a 60% match rate could cost you $3 million. However you look at it, lower quality software ends up being more expensive than a tool with a 90% rate.

Consider the case of the Houston Grand Opera. The organization’s fundraising team used WealthEngine—which has around a 90% match rate—to conduct their prospect research. Over a three year period, their return on investment (ROI) from WealthEngine was a staggering 2,766%.

The University of Pennsylvania also used WealthEngine for its Making History campaign. The program added over 14,000 new prospects to the university’s list, 9,000 of which became campaign donors. Those 9,000 contacts made commitments totaling $600 million. 

How to Increase Match Rate

A high match rate relies on something called identity resolution, which is the process of matching information from multiple sources with one contact.


For example, perhaps there’s a Steven Brown on your donor list. One source in your screening platform indicates Steven Brown has a net worth of $10 million. If there’s more than one person named Steven Brown in your contact list, identity resolution seeks to determine which of them has the $10 million net worth. 

One way of resolving the data is to standardize the format of names and addresses. You can do this by making sure contacts are listed under formal names instead of nicknames. 

Removing punctuation from names, such as the suffix Jr., is also recommended. Finally, addresses should always match deliverable USPS addresses.

Another way to facilitate identity resolution is to account for misspellings. For example, if a data source omits one letter from a contact’s name, screening software like WealthEngine could recognize the mistake and correct it. 

While the math that makes identity resolution possible is difficult, WealthEngine has spent 20 years fine-tuning its algorithms. As a result, WealthEngine has one of the highest match rates in the industry at 90%.

Don’t Miss Out on Big Opportunities

If you’re considering an inexpensive wealth screening solution that seems too good to be true, it probably is. Software with a lower match rate ends up costing you more money because you miss a significant amount of qualified prospects. The gifts those donors will bring in more than justifies investing in a higher quality tool. 

WealthEngine has an average match rate of 90%. This can mean an extra $25,000, $100,000, $1 million, or more in capital raised for your organization. Schedule a demo today and see how well WealthEngine matches your list. 


The Digital Wave and Values-based Business

The digital wave has caused an evolution in business norms. Organizations are now more focused on values-based business and services geared toward maximizing the client experience. In this new era of cloud-based technology, the impact of the digital wave has intensified.

The world has changed as a result of the Fourth Industrial Revolution, which proved to be a major factor in spurring the digital wave. Organizations are constantly evolving based on how their services and products personally impact their clients. 

What is 

Pat McQueen is the Senior Vice President of Partner Enablement at Pat is the person responsible for driving to focus more on clients while bringing about social impact through digital technology. The organization provides services to nonprofit and educational initiatives to affect positive change in the world.

Salesforce has partnered with WealthEngine, a global marketing leader specializing in technology that assists businesses and nonprofits in targeted, comprehensive data analysis. The WealthEngine9 (WE9) platform aids marketers and fundraisers within in their search for investors most capable and interested in helping the organization achieve its goals.

This partnership is an essential component of’s long-term strategy for providing cloud-based and customer relationship management (CRM) services. also works to empower students across the globe by increasing access to online learning and driving graduation rates.

The Core Objectives of Salesforce and differ in terms of their target service areas. The former provides cloud-based services to businesses and caters to their marketing and sales-related needs. 

In contrast, provides free technology to organizations and community initiatives dedicated to educational endeavors and philanthropy. offers a platform that enables these entities to identify and prioritize investors and donors who can provide the resources necessary to fulfill their respective missions. is active in the following segments:

Through these channels, facilitates positive societal transformation. It also plays a significant role in the effort to achieve Sustainable Development Goals (SDGs)


SDGs encompass the 17 global goals determined by the United Nations (UN) as necessary for the elevation of the standard of living across the world. These initiatives center on implementing efficient solutions to problems such as poverty, hunger, social injustice, and climate change.

For higher education,’s Education Cloud integrates recruitment, student experience, alumni engagement, and marketing in one place. The Education Cloud also simplifies the processes of student admission and enrollment and facilitates communication with student families. 

For five years in a row, Salesforce has been noted as the world’s number one CRM service provider. The organization continues to focus on digital changes most likely to drive global endeavors. 


The World Economic Forum has discussed the Fourth Industrial Revolution, which encompasses all of the biological, physical, and digital systems functioning around us. Technologies used in devices like Apple and Fitbit smartwatches are not just utilities, they are digital integrations able to sync with human movements.

These digital advancements provide us biological data regarding heart rate, blood pressure, and even footstep count in daily life. This is a part of The Fourth Industrial Revolutiona change in everyday life. The Fifth Industrial Revolution envisions not just change but also the capacity to reveal possibilities for influencing and controlling the change surrounding us. 

Data Creation and Statistics  

As the digital wave continues to progress, an abundance of data is being generated. This information is analyzed, processed, modified, and stored each day. 

In May 2019, WealthEngine launched the Salesforce Connector app to facilitate the effective use of the large data pool available. Through this app, WealthEngine and Salesforce are able to effectively streamline prospecting and update approximately 100,000 donor records at once using WE Direct Access API


Collaborative efforts exemplified by the Salesforce Connector app can play a significant role in utilizing data at its best. Below are some interesting facts demonstrating the power of data in the modern world:

  1. On average, more than 490 million tweets are sent daily.
  2. 290 billion emails are sent each day.
  3. 65 billion messages are exchanged on Whatsapp every 24 hours.


Data traffic generated from wearable devices such as Apple Watch, Google Glass, and Fitbit devices are on track to increase to an estimated 335PB per month in 2020. This is a marked increase from 2015 when approximate monthly usage was 15PB per month.  

The Impact of Salesforce’s Digital Revolution

The Fifth Industrial Revolution is an impact revolution. The challenge for and other organizations is to correctly understand and respond to this fundamental transformation. 

A lasting impact can’t be centered on the needs of a single person. It must revolve around what is best for the collective good. That’s why Sustainable Development Goals are demonstrated as different segments of the same wheel, designed to affect a substantial impact on society. 

Corporate philanthropy is about helping and cooperating with others to encourage further growth and development within society. Cultural change, understanding of social responsibility, and alignment of work with technology are all important elements of a values-based business. 

Employees’ Expectations and UN SDGs 

Employees’ expectations are also changing. Millennials are looking for more than just consistent promotions, they also seek to understand the purpose of their work. Knowledge of values-based services is essential to making a positive impact on the next industrial revolution. 

Pat also emphasizes that a sense of purpose among Millennials is important for the emergence of values-based business. It can help in facilitating quality services and delivering impact in the next industrial revolution.

The aim of the UN’s SDGs is the creation of a better society and future for all. The world faces multiple challenges including poverty, inequality, climate change, health-related issues, etc.  Values-based businesses have a key role to play in developing effective strategies and technologies that will make these reforms possible. makes it possible for students from under-developed areas to access better learning through the internet. The cloud-based education platform encourages increased student engagement and provides access to future career opportunities. 

Contribution of Worldwide Firms

According to Pat, organizations across the US are coming to the realization that an impact revolution is indeed coming and they must adapt to prepare for the inevitable digital wave. As proof of this widespread awareness, Pat points out, “38% of the largest companies in the US, two-thirds of the FTSE 100 all have a public statement of how they’re committed to the SDGs.” 

Together, Salesforce and WealthEngine have demonstrated that a commitment to making a social impact can align with a balanced business strategy.