PatronManager Enhances Fundraising Capabilities with Renewed WealthEngine Partnership

New York, New York — November 19, 2019 — Leading ticketing, fundraising, and marketing solution for the arts, PatronManager, a Patron Technology product, announced today their renewed partnership with WealthEngine, an industry leader in prospect intelligence solutions. This integration helps PatronManager clients use U.S. donor data and wealth analytics to better identify and solicit potential donors.

Bringing the power of wealth intelligence research and screening directly into PatronManager, WealthEngine offers direct access to data elements and proprietary wealth profiles on a non-profit’s donors and prospects. With this robust information syncing directly into PatronManager, users are able to access critical, real-time wealth indicators by cross-referencing the past philanthropic giving and lifestyle attributes of 250 million U.S.-based individuals and 180 million households. This renewed partnership will continue to give PatronManager users the tools they need to increase their fundraising efforts, strengthening their contributing revenue.

“Since 2014, PatronManager has worked with WealthEngine, and we’re thrilled to be strengthening this partnership as we move into the next decade,” says Michelle Paul, Managing Director for PatronManager. “We’re excited to continue to bring WealthEngine’s vast library of invaluable insights directly to our clients, seamlessly integrated into our one-of-a-kind system.”

“WealthEngine’s unique insights, such as estimated giving capacity, propensity, net worth, interests, and other wealth and lifestyle attributes, are empowering PatronManager users with a game-changing competitive edge in pursuing opportunities. We are thrilled to continue our partnership to provide value to PatronManager’s clients,” said WealthEngine’s CEO, PV Boccasam.

About WealthEngine

For more than 20 years, WealthEngine has ensured clients engage in highly personalized and precise conversations with their audiences to find prospective donors and drive growth. Using actionable wealth and lifestyle insights, WealthEngine fuels highly-targeted campaigns to deliver measured outcomes that expand their clients audience, decreases acquisition costs and increases revenue, along with the lifetime value of their donors.

About PatronManager

PatronManager’s mission is to revolutionize the ticketing industry by providing arts, culture, and live entertainment organizations with integrated world-class customer relationship management, box office ticketing, fundraising, and marketing solutions, built entirely on the world’s most advanced cloud-based CRM platform – Salesforce. PatronManager has been the fastest growing platform for arts and culture organizations in the U.S. Over 675 organizations use PatronManager, primarily symphony orchestras, theatres, opera companies, dance companies, university performing arts centers, and museums.

About Patron Technology

Patron Technology helps live event organizers create better experiences for attendees and deeper relationships with sponsors through a complete, data-driven event technology solution. Event organizers of different sizes and across different segments use Patron Technology for ticketing, marketing, fan engagement, CRM, logistics, data management, and more.

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PatronManager Media Contact

Aaron Schwartzbord

Director of Marketing

aaron@patronmanager.com

 

WealthEngine Media Contact

Raj Khera

Chief Marketing Officer

rkhera@wealthengine.com

The State of Charitable Giving in America: 3 Key Trends

state of charitable giving

The state of charitable giving in the United States is shifting. As time goes on, there seems to be a decline in charitable giving nationally, which is impacting donations. The question is: where can we see this change occurring? And, how do we re-inspire donors to give?

Rick Dunham, as a board member of The Giving Institute and Chair of the Giving USA Foundation, assists in publishing the most widely respected annual report on giving in the U.S. Let’s explore the 3 key trends on the state of giving in the United States from his talk at the WE Prosper Summit 2019.

3 Ways Charitable Giving in the U.S. is Changing

Among the ten topline issues in giving identified by Rick Dunham, there are 3 key trends that are most important:

1. Giving has grown by 3.85% between 2016 and 2018, but has since slowed

Between 2016 and 2018, the United States experienced major growth in the area of giving. This was especially evident in 2017. However, in 2018, giving rates had decreased. Not substantially, but enough where organizations could be influenced by these flatlining rates in the future. If anything, giving by individuals fell 1.1% in 2018. This was the first time giving has dropped under 70%. This leads us to consider: was this drop in charitable giving in 2018 an anomaly? Or is this decline representative of a new trend? Is this drop telling of a shift in donor behavior or donor motivation?

Interested in learning more about Rick Dunham’s take on the state of charitable giving? Catch a recap of his keynote at WE Prosper 2019!

2. Tax law (and possibly tax reform) has had different effects on households in 2018

The drop in giving experienced in 2018 could be explained by the influence changes in tax law or tax reform has had on households across the U.S. Rick Dunham suggests that four dynamics with tax reform could have impacted the state of charitable giving:

  • The standard deduction was raised to $24k for a household. So, if a family itemizes less than this amount in deductions, they may lose the incentive to give.
  • There’s an expanded incentive for high net worth individuals who have the ability to give up to 60% of their adjusted gross income. Individuals could give more, but they may have run into state or local tax issues. So, this may have caused a depression on the potential to give more.
  • With the tax reforms passed at the end of 2017, there was a major surge in giving. So, many donor-advised funds (DAFs) were set up as a result. But, this also led to deductions were capped and the highest income bracket decreased from 39.5% to 37%.
  • Finally, with the tax efficiency of giving, many people decided to pull their giving into 2017 rather than 2018.

Based on these charitable giving statistics from 2018, it seems as though changes in tax laws and tax reform may have contributed to the decline in charitable giving we’re now experiencing. However, there’s no hard evidence to support that tax law changes caused this shift, but they may be a contributing factor. Organizations will only be able to tell in the coming year when more data can be collected on the state of charitable giving in 2019.

3. The number of non-donor households is increasing

The number of non-donor households in the United States is continuing to increase. This past year alone, many recipient organizations such as the arts, health, and human services experienced no growth whatsoever. Meanwhile, other sectors such as religious, educational, and public benefit organizations saw a decrease in donations received. And this isn’t simply representative of philanthropic depreciation now.  If anything, the number of non-donor households has increased by 20 million households since the year 2000. The question is: what is driving this increase? And if donors are feeling less engaged, how can you reach them effectively?

How to Engage Donors as Giving Rates Decline

The challenge we’re facing now (as highlighted in Dunham’s three key trends and the charitable giving statistics of 2018) is that giving is declining. And it’s becoming substantially harder to find donors who are willing and inclined to give. So, how do we navigate this decline and motivate donors to give?

By targeting your outreach using predictive analytics, you can narrow your search and reach prospects who have the greatest propensity and capacity to give to your organization. So, instead of reaching all donors and waiting to see which individuals will give, it’s better to identify and communicate with individuals who fit the profile of your existing donors. Have the prospects you’re reaching out to given to organizations like yours in the past? And is their demographic information similar to those who donate to your cause?

Once you’ve gathered that information, it’s easier to understand the motivations, interests, and values of your donors. At that point, you can begin personalizing your messaging to communicate with them in engaging ways. These are the tools that will allow you to cultivate and nurture long-lasting relationships with your donors.

Catch a Recap of The State of Charitable Giving in the U.S.

Interested in learning more about the ten topline issues influencing giving in the U.S.? Watch Rick Dunham’s talk on the state of charitable giving in the United States, presented at the WE Prosper Summit 2019.

Start Now–>

DC Central Kitchen: 3 Key Qualities That Engage Donors

dc central kitchen

DC Central Kitchen, a nonprofit organization that combats hunger and poverty through job creation and training, prioritizes forging genuine connections with their donors. Not for the purposes of soliciting major gifts now, but to ensure positive change for the future. Let’s explore what DC Central Kitchen’s CEO Mike Curtin believes the first rule for all righteous entrepreneurs is.  And how you can use this to inform your donor engagement strategy.

Webinar: Build & Grow Your Mid-Level Donor Program

Interested in learning how to build and grow your mid-level donor program? Register for our webinar this Wednesday at 1 PM!

The First Rule for Righteous Entrepreneurs

In 2017, Mike Curtin ideated 8 rules for righteous entrepreneurs. These rules act as a guide to help businessmen and women. Not only to help them remain focused in their incrementalism, but also to help them remain donor and community-centric. What is the first rule? Stand up for your principles even if there are risks.

So, what does a steadfast commitment to your mission translate to in forging personal connections with your donors? By establishing clear principles, the connections you create are to uplift humanity.

3 Key Qualities that Connect with Donors

As outlined by Mike Curtin, there are three key qualities involved in standing up for your principles that connect deeply with donors:

1. Personal Commitment

Donors invest their interest and funds in organizations that devote themselves to be of service to their mission. So, they want to know what your values are and how your organization commits to it in different areas. By letting your donors observe how you seek to amplify your values, you’re willing to be held accountable by them so you can realize your values in actionable ways.

2. Trust

Donors, when they make their decision to give, want to feel they can rely on the actions and intent of your organization. So, once donors feel they can depend on your organization to follow through on your pursuits, they’re more likely to support your efforts.

3. Transparency

Donors want to remain engaged and aware of your actions as an organization. By remaining open about your practices and actions, donors feel motivated to give to your organization. In short, they see that their gifts will turn into something actionable. Additionally, they will also feel that their contributions will actually have a significant impact. By keeping your donors involved in your journey, and outlining the steps you’re taking to meet your goals, donors can identify the areas in which they can help.

In Practice: How the First Rule Saved DC Central Kitchen

For DC Central Kitchen, their commitment to these 3 key qualities resulted in a major gift of $2M that saved their organization. After receiving news that they would no longer be receiving funding from the city, DC Central Kitchen reached out to prospects and donors. They wanted to continue to function in ways that aligned with and allowed them to stand up for their principles. Although they received recognition from their community, many were unwilling to take action in their support.

However, one donor, who had forged a close bond with a member of the DC Central Kitchen team, wanted to do more. This donor got to know a DC Central Kitchen staff member, discussed her commitment to the cause, and why she chose to contribute to their work.

What the team didn’t know was that this donor’s spouse was one of the most successful fund managers in the country. So, when the organization contacted donors and prospects for help, they turned to them. Not for a gift, but for a bridge loan to get their organization through this contract discussion so they could take the next step. The couple gave them a loan, and not only was it forgiven, but it transformed into a major gift. This was all based on the relationship they had cultivated with that couple.

Importance of Forging Deep Connections with Donors

When engaging donors, it’s imperative to cultivate and nurture relationships with those who align with your values. By segmenting your audience and investing time communicating with those who display interest, donors are bound to give.

In short, that’s exactly what DC Central Kitchen did. By remaining committed to the mission of their organization, they cultivated significant relationships with interested prospective donors. So, these donors didn’t just give to DC Central Kitchen to satisfy a temporary need. Their contribution created lasting change, allowing the organization to continue to serve others. The creation & implementation of a personalized engagement strategy is at the core of connection. It’s what allows organizations to uplift humanity.

Catch a Recap of The First Rule for Righteous Entrepreneurs

Interested in learning more about the best ways to engage your benefactors? Watch Mike Curtin’s talk on the first rule for righteous entrepreneurs, presented at the WE Prosper Summit 2019.

Start Now–>

5 Tips to Enhance Your Giving Tuesday Plan

giving tuesday plan

Want to boost your fundraising and engage your donors? Follow these 5 tips to enhance your Giving Tuesday plan.

Giving Tuesday, which marks the beginning of the charitable giving season, is a great opportunity to meet your fundraising goals. In 2018, nonprofits raised $380 million collectively. Not only is this a great way for you to meet your campaign goals now, but it’s also an important time for you to cultivate relationships with existing and prospective donors. Let’s explore ways you can enhance your campaign come December 3rd.

Webinar: Build & Grow Your Mid-Level Donor Program

Interested in learning how to build and grow your mid-level donor program? Register for our webinar this Wednesday at 1 PM!

5 Tips to Make Your Giving Tuesday a Success

1. Determine A Specific Goal for Giving Tuesday

As you gear up for Giving Tuesday, it’s important for you to identify a specific goal for your campaign. It’s important to ask yourself: what is a project that would serve those who we are trying to help, now? Some organizations fall into the trap of using Giving Tuesday as a way to fundraise in general for their cause.  However, by creating a specific goal to meet the day of, your donors are able to visualize and better understand what they’re funding and the subsequent outcome. So, donors are able to clearly see the ways they’ll be able to create change.

It’s also important, as you come up with a specific goal, to express it to donors in ways that are succinct and accessible. If the goal is easily understood by them, achieving it feels more like a collective effort, on your part and your donors.

2. Screen Your Donors Before and After Giving Tuesday

As you approach Giving Tuesday, it’s important to evaluate which of your donors has the greatest propensity and capacity to give now and in the future. So, for your Giving Tuesday plans, it is important to conduct wealth screenings to focus your fundraising efforts. For example, if you have donors who give sporadically, this is a good opportunity to reach out early. By engaging them effectively, and understanding where their interests lie, donors may feel more compelled to give. Screenings also provide you with demographic information, like donor occupation. This is also an opportunity to encourage your donors to set up matching grants. By doing this, you’re able to increase your number of donations with ease and engage more people the day of.

After Giving Tuesday, you also have the opportunity to identify trigger donors or donors who gave significantly. If these donors contributed major gifts during this campaign, they may feel inclined to do so with future ones.  Be sure to approach them for planned giving, major gift opportunities, and any capital campaigns you have in motion. Screenings also allow you to identify underperforming donors who have the ability to contribute more than they are currently. This knowledge allows you to tighten up your future Giving Tuesday plans. You can tighten up your communication strategy and find new and innovative ways to engage them going forward.

3. Amplify Your Social Media Presence

Another key tip to enhance your Giving Tuesday plan is by amplifying your social media presence. This can be done by planning posts ahead of time. By doing this, you can personalize your engagement and articulate your organization’s progress. This keeps donors engaged throughout your campaign.

Another way to enhance your social media presence is to create posts, based on nonprofit storytelling, that highlight the goal you’re trying to achieve. This can be done by showing pictures of the community you will be helping or by honing in on stories of individuals who will be positively impacted by the donations you receive.

By humanizing your goal, and showing who specifically will be impacted, donors feel more inspired to give. They see, more clearly, who their donations are helping and how they will help them. Engaging in nonprofit storytelling also gives you an opportunity to amplify your organization’s mission. So, you have an opportunity to highlight the ways you plan to create change in the future, and identify new areas where donors can get involved.

4. Keep Your Donors Engaged On the Big Day

As important as it is to keep your donors updated on your progress during Giving Tuesday, it’s also necessary for them to feel engaged and incentivized. By creating activities or offering them rewards during the day, donors have tangible and intangible items that keep them motivated. Breaking up the monotony of the day by rewarding donors for contributing allows them to feel valued.

Not only does this encourage them to donate more, but this can also motivate donors who have given to tell members of their community to give. If they, themselves, felt excited and inspired to give based on what they received, why not extend that excitement to a prospective donor? It’s important to keep your Giving Tuesday plan donor-centric. The more your donors feel that they are an integral part of your process, the more they’ll want to help.

5. Express Gratitude for Your Donors and Encourage Them Moving Forward

The final tip to round out your Giving Tuesday plan is to express gratitude for your donors. By acknowledging your donors and the impact they made, they have a greater perspective on how their donations ripple out. It was their actions that took your goal from an idea to a tangible reality.

Expressing thanks to your donors also gives you an opportunity to highlight the goals you have for the remainder of the year. If your donors were inclined to give during Giving Tuesday, and encouraged members of their community to give, there’s a good chance that they will want to do more. Update donors on how their contributions influence your Year-End-Fundraising goals, and what they can do to round out their efforts. Let them know how they can remain involved, and take this time to cultivate and nurture them.

WealthEngine’s 2019 #GivingTuesday Toolkit

Want to gain more tips on how to appeal to your donors leading up to Giving Tuesday? Check out our #GivingTuesday Toolkit to gain access to text templates that will help tighten up your donor engagement strategy.

Money In Motion – Find It, Capture It for Your Retail Bank

Money In Motion

You spend a lot of money acquiring new customers, yet 25% will churn within the first 12 months, and 50% of those will churn in the first 90 days.

By adding just one additional financial product to your customers’ portfolios, you increase retention, protect your client acquisition investment, and build lasting relationships. The challenge is knowing what they’ll buy next so you can personalize your customer journey.

That’s what WealthEngine does. It helps you know your customer in ways you never thought possible. It helps you capture money in motion. Here’s how.

How to Find Money In Motion

Meet Wendy, she’s a wealthy earner not done yet. Her financial journey begins with her first job, her first car, saving for retirement. As Wendy grows, her banking needs change. She marries Henry – a high earner not rich yet – and they start to invest, they buy a bigger house, start a business, and inherit wealth.

find money in motion

WealthEngine’s data and analytics help you find the Wendys and Henrys based on the financial product they need and when they need it.

Marketing Strategies to Capture Money In Motion

Using WealthEngine’s deep data and analysis, your bank can discover insights such as net worth, business ownership, inner circle connections, real estate, lifestyle interests, and much more.

Personalize your marketing campaigns by predicting which financial products your customers and prospects are likely to buy next.

Arm your front line with guided knowledge on what to recommend so they have a better first call with clients and identify the best opportunities to build deeper relationships.

Marketing Campaigns to Increase Lending and Deposits

For example, there are nearly 60 thousand millionaires in the Atlanta metro area. WealthEngine can tell you who doesn’t have a premium credit card, or who owns three or more properties, so you can identify top prospects for your platinum credit card or mortgage products. Adding our data to yours will enable you to take customer segmentation to a completely new level.

Another example: find growing families who need more space and are looking for a bigger home or a new car. They are ideal prospects for lending opportunities.

home loan prospects

Identify business owners or accredited investors who are about to have a liquidity event that will increase their investable assets. They are ideal candidates for increasing deposits with your bank.

Our modeling suite can answer key questions to find money in motion like:

  • How to deepen your share of wallet
  • What next best product to offer
  • Who is at risk of attrition

When you know other factors that are influencing a prospect’s life, you can find money in motion. WealthEngine can provide these insights to you.

Get Wealth Data and Model Results Inside Your CRM

This is all made easy with our integrations. You’ll have a 360 degree view of customers right in your CRM. Our API allows for data appends in real-time so that you always have the most accurate view of your customers.

WealthEngine is helping some of the biggest banks in the US reduce their time to close more business and increase their omnichannel marketing campaign effectiveness. We can help your bank find money in motion and drive a measurable impact on your marketing and customer retention investment.

Catpure Money In Motion

WealthEngine can help you find money in motion. Test drive our platform today to see insights you never thought possible.