6 Steps to Maximize Your New Donors After #GivingTuesday


#GivingTuesday is finally here! Not only is #GivingTuesday important for fundraising, but it’s also important for the collection of rich data. While you and your team have put a lot of work into #GivingTuesday, it is important to note that the real work begins the day after!

With the right plan, this data can really set yourself up for continued success after #GivingTuesday. If you’re wondering where to start, let’s explore the steps you can take to put your plan into action!

Step 1: Understand your #GivingTuesday Donors

#GivingTuesday has generated a lot of momentum towards your year-end fundraising goals and it is crucial to keep the momentum going. The data you have collected on this day can set you up for successful year-end fundraising as well as a fundraising plan for next year. This is especially true when combined with the right technology. Once you have promptly sent out thank you notes and receipts to #GivingTuesday donors, it is important to understand and know who has contributed to your campaign.

Find out what makes them tick and understand them in a holistic way that goes beyond wealth to include their interests, lifestyle, passions, and affinities.

Step 2: Personalize Every Touch

Understanding your donors enables you to speak to them in a way that resonates. Every touch can ensure that their lifetime value (LTV) goes up and that retention gets strengthened.

Personalization goes beyond using their first name in emails. Your tone, language, subject matter, and images can be customized to increase personalization. Screening your #GivingTuesday donors gives you rich information about them. A solution like WE Analyze can then be used to find patterns within a set of donors and create effective segments that improve personalization.

Step 3: Create your own Branded “Giving” Day

Now,  there are many new holidays or giving days- Christmas in July is now a thing! Similarly, you can find a theme that resonates with your donors’ interests and use these insights to create a compelling event.

While you may not have the scale and publicity of #GivingTuesday, you can still benefit from standing out with your own messaging at a time of the year when things are quieter. Moreover, branding this day can generate credibility for your organization in the long run.

Step 4: Learn What Makes your #GivingTuesday Donors Different

#GivingTuesday is a great gateway to attract new donors to your cause. The global and viral nature of this day garners the attention of a wider range of people. You have an opportunity to really study these prospects and understand what makes them different from those who give major gifts or give to your annual fund.

Use wealth and lifestyle data for predictive modeling and prospecting to support your year-round fundraising efforts. Predictive prospecting can help you identify more donors like these who you may have missed through your regular communications through the year.

Step 5: Move Beyond Annual Screening

When it comes to fundraising, you’re really competing for wallet share more than anything else. Restricting yourself to annual screenings, or worse, working with data that is a few years old, can be counterproductive.

Real estate and stock market values change constantly resulting in net worth changes.  Life stage changes can occur changing the demands on a donor’s wallet. Regular screenings can give you up to date information and strengthen your communication.

In fact, you can access data in real time through API. This relevant and actionable data can easily integrate with your existing DMS which means that you can receive a current wealth and giving propensity score as soon as someone engages with your platform. Outreach can be quick and cultivation can begin immediately following their interaction with your platform.

Step 6: Build Stickiness Using Insight on Affinity Groups

As we noted earlier, you can leverage your #GivingTuesday data to create segments of like-minded donors. These groups can receive messages and event invitations tailored to their interests and affinities. Same goes for social media.  You can create subgroups for each segment to ensure that the group only receives relevant information from your organization.

A customized message is more likely to resonate and less likely to be as disruptive.

With these steps, you can make effective use of #GivingTuesday data to keep the momentum going for your ongoing fundraising efforts. Once you’ve gathered this data, screening and segmenting allow you to really understand your donors. Understanding them enables you to communicate personalized messages that engage them in ways that are more accessible and relatable. Personalization can be supported by a branded “giving” day and other events that increase stickiness or continued support.

Contact us to learn more about screening, predictive prospecting and integrating real-time data into your existing Donor Management Systems.

Donor Research Profile Template for Smart Prospecting

donor research profile template

A donor research profile template can help you capture the most important giving capacity and propensity indicators of your target audience. Here’s what you should collect during your donor prospect research.

Donor Research Profile Template

A donor research profile template contains details that allow you to create an outreach strategy for your donor prospect. Be sure to add these sections in your template – or better yet, use a wealth prospecting tool like WealthEngine to manage all of this information for you. It will enable you to follow prospect research best practices.

General Contact Details

General contact details for your donor research profile include your prospect’s name, primary address, age, gender, and phone/email. It is important to know their primary address for your outreach efforts. Don’t confuse it with a vacation home that they visit only a few times a year.

Family Information

Gathering family information as part of your donor prospect research is important because they influence your prospect’s decision. You can also research family members for connections to your organization.

For example, if your donor prospect’s spouse has given to a particular cause, you may be able to influence your prospect by making a meaningful connection to that cause.

Professional and Social Affiliations

In donor research, identifying your prospect’s affiliations, both professional and social, gives you tremendous insight into what they find important. As with family connections, you may find connections with their affiliations, too.

If your prospect is on the board of an organization that shares similar goals to yours, they may be more open to your messaging. Using wealth screening tools, such as WealthEngine, you can find and cultivate meaningful relationships with potential donors and their circles of influence.


An important part of your donor research profile template is a section on interests. Your prospect may have the capacity to donate to your organization, but not the inclination. If there is no history of related activities or expressions of interest in something related to your cause, it can mean that the donor prospect isn’t the best fit for you to pursue.

Real Estate and Stock Holdings

A very strong indicator of wealth capacity is personal property. One of the most predominant markers is the number and value of their real estate holdings. Wealthy people often have expensive homes and have vacation residences.

If they own a large amount of stock in a public company, they may be required to disclose when they sell. In your donor prospect research, keep tabs on this information so you know when they have a surge in cash.

Luxury Items

While not all wealthy people buy luxury items, many of them do. If they own expensive jewelry, a boat, a jet or even a jet contract, it suggests that they likely have a large amount of disposable income.

Giving History

Past giving is a strong indication of future giving. Your donor research profile template should have a detailed section that outlines your donor prospect’s prior giving history. This includes which organizations they have given to and the amounts.

Giving Capacity

It’s one thing if a donor wants to contribute to your cause. It’s an entirely different thing if they have the capacity to go beyond everyday giving of smaller amounts.

You may be wasting your precious marketing dollars to generate $100 or $1000 from a donor who could contribute $50,000.

Instead, do smart prospecting. When you use wealth screening tools, like WealthEngine, that include numerous data points on your donor prospects, you will know who warrants a more personalized outreach effort.

Interested in creating data-driven campaigns? Download our Data-Driven Major Gift Campaigns Workbook today!

Donor Prospect Research

Gather all of the information for your donor research profile template can be very time consuming. WealthEngine can provide you with all of this information instantly so your donor prospecting process becomes much more efficient.

Additionally, you can tag the donor prospects you want to monitor. This helps you stay on top of any changes that may affect your nurturing efforts.

Another key factor that many prospect researchers overlook is how to use the data in your donor research profile template to extrapolate a model to find “look alike” donors who are not yet on your radar.

Smart Prospecting

WealthEngine’s modeling tools can create a profile of your best donor and scan it against 250 million records to find your next best major donors.

This saves you time and money and hones in on the exact audience that will enable you to achieve your donation goals.

Schedule a demo of WealthEngine today →

Capital Campaign Definition: What is a Capital Campaign?

what is a capital campaign

 Just what is a capital campaign and how can it help your nonprofit or higher educational institution? Here’s a capital campaign definition along with three key insights on when you should start one for your organization.

If you want to begin fundraising for your nonprofit, you have to ask yourself: What is a capital campaign goal, what is ours, and how do we go about achieving it? If you want to achieve a specific goal, you should start a capital campaign. But, how do you start one? And, what do you need? Here are some tips and information to guide you through the beginning stages of your campaign.

What is a Capital Campaign?

So, what is a capital campaign exactly? A capital campaign is a rigorous attempt, made by a nonprofit organization, to raise major gifts for one specific goal or a variety of goals. If you have multiple goals, your capital campaign is a comprehensive campaign. Having multiple goals classifies your project as a comprehensive campaign.

These donations or gifts are typically used to renovate or acquire a building. However, they are also used to raise money for endowments, scholarships, or other grants. Essentially, you’re trying to raise a significant number of funds within a defined period of time as a way to support the larger goals and mission of your organization.

When to Start a Capital Campaign

There are three common catalysts that inspire nonprofits to initiate capital campaigns:

1. You’re in dire need of a new space or new resources 

Suppose someone is selling the facility your organization has been using. Your organization will need a new space and fast. To minimize disruptions to your organization and the community at large, you decide to fundraise for a new space so you can maintain business as usual.

2. You’ve outgrown your space

As an organization, you all may come to the conclusion that your current space is no longer meeting the needs of the organization or the needs of communities you serve. To better cater to your evolving needs, you may fundraise for a new space or an addition to your existing building.

3. You want to have a tangible legacy

These are rare cases, but your organization may feel inclined, towards the end of its time, to have a tangible legacy which may be in the form of a building that will be of use to the community.

How to Organize a Capital Campaign

Organizing a capital campaign involves a thorough evaluation of the state of your organization and a clear determination of your goals.

Although the director of development or the executive director of the organization plays a key role in the initiation of a successful capital campaign, they can’t manage the campaign on their own. During the first year of a campaign, a director can spend about 75-80% of their time focused on the project. After some time, however, it’s important to delegate the work. The work can be assigned to someone in the organization or an outside hire. They will help conduct business as usual, while they oversee the stability of your campaign. 

Show your donors what their contributions mean to you – download our Capital Campaign Thank You Letters Template today!

5 Capital Campaign Phases

Before executing your campaign, you have to assess your readiness. Part of that assessment is making sure that you have clear goals outlined before jumping in. It’s important to take a good look at what your organizational needs are. If you’ve created your goal in a vacuum, without consulting others in your organization, the goal will fail to serve either the organization, the community or both. It’s integral to align your intentions for your organization with specific fundraising areas, and then plan how you will execute.  

Now that you’ve determined what your community needs, how do you go about achieving your capital campaign goal? How do you organize your efforts, and use your time and resources wisely? A capital campaign is typically broken down into steps. More specifically, there are five phases in the campaign process:  

1. Planning Phase

During this initial stage, you should evaluate all the moving parts you’ll need to involve in your campaign. This will include forming a capital campaign feasibility study, creating a goal or multiple goals, determining your budget, brainstorming necessary resources, and gathering your team.

You should also use this time to create a donor pyramid. This is a segmented list of your existing donors that identifies who to approach for the different tiers of your campaign, such as lead gifts, planned gifts, major gifts and so on. Watch this video for details on how it works and ways it can help you reach your capital campaign goals:

Use WealthEngine’s Donor Pyramid Modeler to build yours quickly – it does all of the math and segmentation for you and produces a list of existing donors to pursue plus calculates how much you can raise. It will also lay out how many new prospects you need.

2. Silent Phase

Now that you’ve planned out your capital campaign, it’s time to step into the first stage of execution. Within this period, which typically lasts for 18 months, you’ll be focusing on satisfying your major gift leads. It’s during this time that you’re receiving the bulk of your principal or major donations. It’s important to achieve 75% of your total goal before opening up your campaign to the public. You can use wealth screening to find hidden gems of big donors in your existing contacts.

3. Kick-Off Phase

You’ve now approached all your major donors, and are now able to introduce your campaign to the public! This is the point where you’re able to communicate your goal or goals to potential donors and outline your greater intention for the campaign.

4. Public Phase

You’re now winding down your efforts. Since you’ve already approached your major donors and satisfied the majority of your campaign, you can now connect with the community and smaller donors. It’s these smaller gifts that will bring your goal to a close.

5. Wrap-Up and Assessment Phase

Once your campaign has been successfully completed, it’s important to actively reflect on the process. Above all, when reflecting back on the process, it’s important to ask yourself: What worked? What wasn’t as effective as anticipated? How could we mold our process for future campaigns?


Set your capital campaign in motion. Schedule a WealthEngine demo and speak with one of our experienced consultants.

10 Capital Campaign Feasibility Study Questions to Ask Before Launching

Wondering if a capital campaign is right for your nonprofit? Use these 10 capital campaign feasibility study questions to help you make your campaign goals realistic and achievable.

Capital Campaign Feasibility Study Questions

Before launching a capital campaign, you need to figure out whether or not your organization is ready to put your plan into action. But, how do you do that? How do you know if you’re ready? When conducting a feasibility study for your capital campaign, it’s important to gather info (from a third party) on the following:

1. What is your nonprofit trying to fund?

In order to assess how easy it’ll be to reach your goal, you have to define what your goal is. To determine your goal, it’s important to ask yourself:

  • What does our organization need?
  • What does our community need?
  • How and what can we create to serve current and future needs?

By articulating your intent, you’re creating a transparent channel of communication between yourself and the groups you wish to serve. This is also an opportunity for you to introduce your pre-campaign plan, and outline your fiscal goal and desired timeline. 

2. What is the fundraising history of your nonprofit?

By reviewing your fundraising history, you’re able to identify factors that may have influenced the success of your previous campaigns. So, it’s important to ask yourself: What worked? How can we improve? Reflecting on past experiences allows you to refine your existing campaign model, and account for potential obstacles. 

3. What are the strengths of your nonprofit? In which ways can you change?

Apart from identifying the strengths and weaknesses of your campaign process, it’s important to evaluate how your organization functions overall. So, ask yourself: What strengths does our organization possess that can be leveraged to meet our goal? What organizational hurdles do we face that keeps us from conducting business as usual?

4. Who does the proposed campaign goal serve? What immediate and long-term goals does it satisfy?

After outlining your goal,  it’s necessary to identify the groups your campaign serves. If community support is needed, you need to outline the ways in which your goal serves them. So, another crucial capital campaign feasibility study question to ask is: what do contributors get when they donate? Above all, determining this gives them, and major gift leads, the incentive to support your efforts.

5. How does the community perceive your nonprofit?

Positive perception is key in a capital campaign. If the community you’re raising funds for is in support of your efforts, they’ll want to donate and help you meet your goal. If not, even though you may gain major gifts during the quiet phase of your campaign, you’ll have no way of being able to wrap it up efficiently.

6. How can your nonprofit better serve the community?

Your capital campaign feasibility study questions should address your community’s immediate and future needs. So, it’s your responsibility to anticipate what their needs will be later on, and adapt your goal to meet those needs. By doing that, you’re showing them that your project is worth the investment because they can use the building or funded project you’ve set up at any given time.

7. Does the proposed campaign goal seem attainable? Why or why not?

The core capital campaign feasibility study question is: is your goal practical? If it is, you can begin taking actionable steps. So, you can start hiring additional resources and staff, and map out micro-goals for your campaign. But, if your goal doesn’t seem attainable, it’s important to revisit it and figure out how it can be adjusted to be achievable.

Do you want to create a data-driven capital campaign? Download our Data-Driven Major Gift Campaigns Workbook and take your fundraising to the next level.

8. Which existing board members or staff are already willing to be ambassadors for this campaign?

When attracting major gift leads, members of these major companies want to give to nonprofits they know. If you don’t have members of your board or leadership team as ambassadors, major leads may feel less inclined to give to your campaign. In other words, establishing a point of connection makes the gift collection process that much easier.

9. What additional support (resources, staff, etc.) does your nonprofit need to successfully carry out their goal?

Not only is your campaign made to satisfy your specific goal, but it also accounts for everything you’ll need in order to achieve it. This includes additional staff, materials, construction, events, and travel. So, what will you need that you don’t already have? Be sure to account for this capital campaign feasibility study question as you create your goals. 

10. What potential obstacles could your nonprofit run into during the campaign?

Before you carry out your campaign, you have to account for potential risks that may hinder your success. If you jump in without doing any form of risk assessment, your campaign is more likely to fail. If your campaign does fall apart, it takes nearly a decade for your organization to regain community credibility.

Also read:

WealthEngine’s consultants can guide you through other capital campaign feasibility study questions you may consider. Fill the form on the right to speak with one of our experts. 

What is Wealth Screening – and How to Use it to Generate More Money

wealth screening

In this age of data driven marketing and fundraising, reaching wealthy people requires a very personalized strategy. Wealth screening can completely change your ability to generate more money. It enables you to pinpoint the best prospects with laser-precision accuracy.

Here’s how to use wealth screening to generate millions of dollars.

What is Wealth Screening?

Wealth screening is the process of applying wealth-related information to a list of contacts to understand their giving and spending capacity and propensity.

When you append your contact database with wealth attributes, you will know who within your list you should reach out to. You will also know how to spark their interest, and – most importantly – how to connect with their network to expand your reach.

How Wealth Screening Works

There’s a good chance that you have millionaires in your database of contacts already. Wealth screening overlays your existing database with additional information about wealth, interests and other useful insights.

This results are astonishing. In a matter of minutes, you get a highly curated list of targeted individuals that fit your buyer personas like a glove.

Not only is this a dramatic time savings, wealth screening also identifies which prospects you should pursue. This can save a lot of money in your outreach campaign budget. The two key components as you screen a contact for wealth are capacity and propensity. The best prospects have both components, not just one.

For example, let’s say that your nonprofit focuses on political advocacy. What if a rich prospect that you are targeting has never donated to a political candidate or cause? That means that they may not be the best prospect for you. They have the money, but not the intent. Going after them is a waste of your time and resources.

However, what if your target a prospect has a history of giving to politicians who align with your mission? More so, what if they have a net worth above $10 million? This wealthy individual has both the capacity and the intent to donate. The person with these characteristics is an ideal prospect for you.

You can drastically lower your cost to raise a dollar or generate a sale when take into account your prospects interests and spending or donation history. As a result, you can spend your precious time focusing on those most likely to generate the most for your organization.

How to Do a Wealth Screen

While there are a few vendors that provide wealth-related data, only WealthEngine’s data includes extensive profiles on 250 million Americans and is updated regularly.

Screening for wealth is a fairly straight forward process. You simply upload your list and select which attributes to apply. WealthEngine runs the screening and provides you with new information about your contacts. You can also reach out to WealthEngine’s support team for guidance.

You can also use WealthEngine’s API to connect with your customer relationship management (CRM) tool. Another option is to connect an online contact or donation form to the API. This way, anyone who fills out a form can be screened on the fly. This allows you to show each prospect different information on the subsequent web pages or alert you if they are a strong match.

Interested in learning about the spending trends and lifestyle attributes of millennial millionaires? Download A Look at Wealth 2019.

Hidden Advantages of Wealth Screening

Doing a wealth screen can be a game changer for your organization.

Here’s another common use of using wealth screening. It’s quite likely that at least one of your best donors or customers is on the board of an organization. A wealth screen can reveal which boards or organizations they are involved with.

You can then quickly get a list of the other board members and run a wealth screen on them, too. You might find that there are some who match your ideal prospect profile. To bring in new qualified prospects into your pool, all you have to do is reach out to your current donor or customer. Ask them for a warm introduction to their fellow board members.

Wealth screening provides insights like this that allow you to connect to the right people well beyond your network.

Prospect Modeling: Going Beyond Basic Wealth Screening

Wealth screening can be taken to a much higher level. You can create a model of your ideal prospect profile to find new prospects who match. This is known as predictive prospecting.

Using the concept of look-alike modeling, WealthEngine data scientists create a profile of your best prospects. Next, they match it against WealthEngine’s database of 250 million contacts. This generates a list of brand new prospects that look just like your best ones. Finding new people you should talk to becomes easy when you use a look-alike model. It takes the guess work out of prospect research. By implementing this data-driven process, you save a tremendous amount of time and money in finding your next big donors or customers.

If you pursue contacts without knowing both their capacity and propensity, you waste your precious time and marketing budget. Wealth screening and modeling saves you time, money and can help generate millions of dollars in more revenue.

Speak to a WealthEngine consultant to see how wealth screening and modeling can help you find your next best prospect.

Predictive Prospecting: Profiling Your Best Clients to Find New Prospects

The world of marketing is evolving. Instead of just wanting a high-quality product with high-quality service, consumers want more. But, what exactly do they want? How do we find out? Learn how different organizations use predictive prospecting to connect with donors and consumers.  

What is predictive prospecting?


Predictive prospecting creates a profile from your existing clients’ interests and other information. This information is the basis of a model to identify your next best prospects. It’s the first step in the sales process where you’re identifying potential consumers or “prospects”. The goal of prospecting is to create a database of potential consumers who have a greater propensity & capacity to give. By recognizing and communicating with these individuals, you’re more likely to form a loyal customer base.

But, predictive prospecting and predictive marketing aren’t new developments. They’ve been used in the past, but only now have companies funded their development. Currently, large sums of money are being poured into sales and automation technologies. These systems allow you to compile information on all your customers. They also provide you with tools that drive leads to become more aware of the market you’re breaking into. In other words, predictive prospecting helps you harvest and nurture your client base.

What do you need to do predictive prospecting well?


In order to do predictive prospecting well, it’s important to use the new data you have to create a positive impact on consumers. For instance, by using wealth intelligence and publicly available data, you can find unique ways to appeal to different people. So, after evaluating their propensity and capacity to give, you can talk to them in ways that highlight their interests. By doing this, you’re forging a deeper connection with consumers in such a way that makes them want to keep giving. Predictive prospecting, in that sense, is all about creating measured and personalized campaigns. 

By using wealth data to engage in predictive prospecting, you have the tools to:

  • Measure the cost of acquiring a given prospect
  • Determine the lifetime value of individual prospects
  • Create a deep, lasting connection with prospects
  • Check your campaign lift for individual prospect engagement

Not only is it important to appeal to each prospect individually, but it’s crucial to get the entire social network to participate in what you’re doing. That is to say, by going through and making sense of this information, you’re able to engage all clients. But, you’re not simply engaging them on a superficial level. You’re finding ways to connect in ways that highlight their values in relation to yours.

Looking to target more high net worth individuals? Download our 2019 Millionaire Report and get insights on how the average millionaire spends, invests, and gives.

Examples of Predictive Prospecting


The National Aquarium wanted to build a new wing, and focus their fundraising efforts on conservation and development. But, who was going to support the creation of this new wing? Who would want to help? After creating a capital campaign, the National Aquarium was able to personalize their outreach. By using WealthEngine’s data to help them look for donors, the National Aquarium was able to find and segment potential and existing donors into several audiences and create targeted messaging.  

They were able to identify individuals with investment and interest in marine life who felt compelled enough to donate. By creating personalized messaging, they developed a successful campaign. Not only did they connect with their new and existing donors, but they ended up acquiring one in the process. This donor, who was one of their largest contributors, is now their CEO. In that sense, successful prospecting and personalization don’t just allow you to find donors. They also help you forge deep connections with individuals, who want to invest their time, energy, and intention into your projects.

Learn More

Learn more about how you can leverage predictive prospecting. Fill the form on the right and a WealthEngine rep will contact you very soon.

Trends in Luxury Real Estate: How Data Will Help You Win More Business


By Craig Hogan

The luxury real estate market is rich — with opportunity. But the price that today’s luxury agent must pay to play in this segment isn’t just in dollars. It’s in data.

The high-net-worth and ultra-high-net-worth markets are more vibrant than ever with the rise in the number of millionaires, multi-millionaires, and demi-billionaires. For luxury real estate agents, it’s crucial to have a holistic understanding of what drives and motivates these clients, how they spend and save, what style resonates with them and how you as an agent can distinguish yourself when working with affluent clientele.

Webinar: AI-Driven Segmentation

Interested in learning how to use AI-Driven customer segmentation to personalize ad campaigns? Register for our webinar this Wednesday at 11 AM!

While the luxury market has softened in some areas and some price points, home prices are steady in most parts of the country and the sale of $10 million homes has remained strong.

That means if you want to get in on the action, you must do your homework! The most successful agents in the luxury market are always attuned to the latest trends and have a great facility for connecting them to the unique interests of the individual clients.

A new report from Coldwell Banker and WealthEngine, Millionaires vs. Demi-Billionaires: Wealth in 2018, compared the attitudes and preferences of the U.S. millionaire market – defined as those with a net worth of $1 million or greater – and the U.S. demi-billionaire market – defined as those with a net worth of $500 million or greater – to identify the top market and lifestyle trends shaping the luxury sphere.

Awareness of the real estate market conditions driving the affluent clientele’s purchases has become table stakes. You need a deep understanding of their lifestyles and the trends that shape them so the real estate experience fits seamlessly into their lives. You need to understand not only how a client’s investing strategies play into their buying decision, but also have a discerning eye for the style that will resonate.

The Millionaires vs. Demi-Billionaires report gets to the heart of these macro trends and what they mean for you as a luxury agent.

Top luxury real estate market trends in 2018 include:

  1. Increased mobility: Technology allows consumers to be increasingly mobile. Weekend vacation homes are a trend of the past, as we’re seeing more luxury clients buying full-season vacation homes where they can work remotely.
  2. Geographic expansion: The wealthy are expanding their property ownership beyond coastal locations where they have historically been based. Millionaires are investing in properties spread across New Jersey, Massachusetts, Virginia, Washington, Illinois, and Maryland, while demi-billionaires are emerging in Colorado, Illinois, and Pennsylvania.
  3. Spending power: Only 10 percent of demi-billionaires and 7 percent of millionaires are aged between 40 and 50, but they’re growing groups. While older generations may possess more current wealth, younger generations have tremendous spending potential and are a key group for luxury agents.

Top luxury lifestyle trends in 2018 include:

  1. Amenity-rich homes: Millionaires and demi-billionaires influence everything from how homes are being built and purchased to how they’re decorated and renovated. They’ve redefined what buyers want, and builders are responding – we’re seeing industry shifts toward amenity-rich homes with features like private gyms and statement wine cellars, as well as homes that are eco-friendly and smart home automated.
  2. Brand loyalty: When it comes to collection toys like automobiles, demi-billionaires are Mercedes all the way – ranking the Mercedes-Benz S Class, E Class and GL Class among their top favorites. Similar to the average consumer, these high-net-worth individuals can express brand loyalty to you or your network when you as an agent draw meaningful connections for them and customize their experience.
  3. Bespoke marketing: Building on a customized experience, luxury consumers want bespoke offerings and services. When they travel, for example, they want a personalized, transformative experience, notes Skift, a travel insights company. These consumers have already done research before going to a travel agent or a real estate agent and look to these agents as trusted advisors for a hands-on, bespoke marketing experience.

The power of personalization is essential across real estate. Millionaires (7 percent) and demi-billionaires (0.001 percent) only make up a small fraction of the U.S. population, yet they have vast power to influence trends and the economy. They are a tremendously diverse class of individuals and creating a customized experience for them is the way of the future in luxury real estate.

To stay ahead of the curve on the latest luxury trends, see how the Coldwell Banker Global Luxury® program equips its Luxury Property Specialists with state-of-the-art technology and educational resources so they can seamlessly connect with the world’s most affluent clientele.

Originally published here.

5 Reasons To Get Your Nonprofit Prepared For #GivingTuesday

If you are a fundraiser, it’s definitely no surprise to you that the time for year-end fundraising is right around the corner. Even if you are close to hitting annual targets, #GivingTuesday is a huge opportunity to boost your efforts and help you exceed your goals.

With #GivingTuesday fast approaching, you can enhance your year-end fundraising by reminding your donors and prospects to participate? But, that begs the question: is #GivingTuesday appropriate for every nonprofit?

For  most nonprofits, if your year-end fundraising could use a boost, then a #GivingTuesday campaign can provide your nonprofit with the lift it needs. So, what are the benefits of participating in #GivingTuesday? There are five primary advantages of involving your nonprofit in #GivingTuesday:

1. Global Presence and Relevance

#GivingTuesday has gone beyond what is referred to as #activism. Everyone from Bill Gates to Reese Witherspoon engages in #GivingTuesday and encourage their followers to give on this day.

The movement has also found a global following through social media. This provides nonprofits with the potential to gain exposure and donors worldwide.

2. Seasonality and Generosity

Overtime, the holiday season has become more and more commercialized. While consumers spend significantly during this time of year, there is also a growing sentiment of generosity among many. #GivingTuesday is strategically placed after Thanksgiving when families have come together, felt grateful for what they have, and realized that not everyone is afforded the same lifestyle and experiences.

At a time like this, when sentiments are high, even small prompts or reminders to make a difference can create a significant impact.

3. Growing Public Conscience and Purpose

It’s true that the holidays are a time of giving and generosity. However, data has also shown that high net-worth individuals, especially millennials and younger generations, are driven by meaning and purpose. They believe in associating with brands that are responsible, and organizations that care about communities and causes.

With this outlook, HNWIs are bound to be aware of #GivingTuesday and its impact. Your nonprofit could leverage their sentiments by providing them with a convenient platform to get involved. Think of it this way, if you are not involved in #GivingTuesday, you may be losing out on individuals who are not only supporters of your cause but who may be likely to donate.

4. Significant and Growing Impact

Besides the sentimental significance of #GivingTuesday, there is no ignoring the financial significance. Last year on #GivingTuesday, nonprofits raised nearly $274 Million across the country. That was a 50% increase compared to 2016.

This year, the day has even greater potential to make a difference to organizations like your nonprofit and the communities and causes you represent.

5. Gateway for New Donors

One doesn’t have to be the ‘philanthropic’ type to participate in #GivingTuesday. The social media-powered movement has been getting the attention of people across the world whether they are usually involved with giving to causes or not.

A #GivingTuesday campaign is a great way for your nonprofit to reach not only new donors but also different types of donors who you wouldn’t normally reach through capital campaigns or  major gift programs. #GivingTuesday is about making small contributions as much as it is about making major gifts. You  have the ability to reach a wider range of prospects who can become recurring donors or long-term supporters of your organization through continued engagement.

We hope you find that these reasons resonate with your organization. There is a compelling case for creating a #GivingTuesday campaign whether it is a month-long omnichannel undertaking or a simple email to remind donors and prospects about this day.

Now that you know whys behind this event, join us for our Webinar on Thursday, November 15 from 1-2 PM ET to learn how you can plan #GivingTuesday promotions. 

WealthEngine recognizes US Bank and Humane Society of the United States for Innovation and Leadership

BETHESDA, MD, November 2, 2018— Today, WealthEngine announced the winners of the inaugural WealthEngine Prosper Awards as the 2018 WE Prosper Summit concluded.

The inaugural WE Prosper Summit was an online gathering of thought leaders from global causes and international brands, where participants came together for a four-day conference of keynote speeches, how-tos, and case studies. The online summit contained eight hours of content including presentations from 15 thought leaders among our clients and partners. “It’s a privilege to work with and recognize the work of these industry leaders,” says PV Boccasam, CEO. “When corporations and causes collaborate around innovative technologies, the positive impact to their customers and communities are both measured and sustainable.”

The annual WealthEngine Prosper Awards honor leading brands and nonprofits that are delivering outstanding business and social impact using WealthEngine’s prospect engagement capabilities to deploy highly effective, personalized, wealth-aware campaigns.

The 2018 WealthEngine Prosper award winners are US Bank and The Humane Society of the United States.

Commercial Client: US BANK

Financial institutions with multiple product lines are best positioned to own the customer journey from current state to estate. This unified banking approach to prospect engagement requires personalization which can lead to a lift of 30-40%, as per a recent BCG report.

US Bank is one of the largest banks in the US with more than 3000 branches and over $450B in assets providing banking, mortgage, and investment services to individuals, businesses, and government agencies.

By utilizing wealth and lifestyle intelligence from WealthEngine, wealth managers at US Bank are now empowered to hyper-personalize their prospect and client outreach with the most relevant and meaningful interactions. Having instant access to over half-a-trillion data points on 250M US adults within their Salesforce environment is helping them significantly improve their effectiveness in nurturing their prospects while reducing their prospect acquisition costs.

“We offer our clients a fully integrated client experience that can simplify their financial life and help them work towards their goals. Establishing and growing the client relationship is an exclusive focus for us, and WealthEngine’s Prospect Engagement Platform is a key solution in making that happen.” – Chady AlAhmar, SVP Head of Strategy and Business Development – Wealth Management Group.


Founded in 1954, The Humane Society of the United States (HSUS) is a leading animal advocacy organization, seeking a humane world for people and animals alike. HSUS and its affiliates provide hands-on care and services to more than 100,000 animals each year and professionalize the field through education and training for local organizations.

HSUS is utilizing WealthEngine’s AI and machine-learning-powered Prospect Engagement Platform to find new prospects along with deep insights on their propensity, capacity, and intent helping them personalize their engagement across the entire donor journey. Recently, HSUS discovered over 110K new donors by modeling 150 of their best donors with the help of WealthEngine’s award-winning data science team, enhancing their ability to quickly reach their fundraising goals.

“By instantly screening, scoring, and ranking new donors as they come in using WealthEngine’s Prospect Engagement Platform and efficiently assigning them to the right team, we are able to optimize our portfolio of prospective donors and increase effectiveness in receiving major gifts. We are the nation’s most effective animal advocacy organization, and WealthEngine is a key partner in making that happen.” – John Vranas, Chief Development, and Marketing Officer, Humane Society of United States.

About WealthEngine

Using actionable wealth and lifestyle insights, WealthEngine (WE) fuels highly-targeted campaigns that continuously deliver measured outcomes. The WE prospect engagement platform is powered by more than a half-trillion data points and uses proprietary learning science to create unique WE Profiles for more than 250M people in the U.S.

For more than 20 years, we have ensured our clients engage in highly personalized and precise conversations with their audiences to find their next best prospect and drive growth. By elevating campaigns to the power of WE, our clients expand their audiences, decrease acquisition costs and increase revenue, along with the lifetime value of their donor or customers.

WealthEngine works in both the commercial and nonprofit markets with clients in financial services, luxury, retail, real estate, hospitality, healthcare, higher education, arts & culture, and with any organization looking to use wealth and lifestyle data to enhance their efforts.