WE Prospect: Find Your Next Best Prospect with WealthEngine

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Did you know you could be taking advantage of WealthEngine beyond richly layered profile searches, and fast-paced wealth screenings? With WE Prospect, you find your next best prospects who are highly likely to engage with your cause or brand.

WealthEngine is the industry’s most trusted, API-accessible, cloud-secure platform for Wealth Intelligence. Our solutions enable you to drive highly private, high precision, campaigns that deliver high impact at lower acquisition costs.

Ready to learn more? Watch the video below for a quick overview.

WE Prospect empowers you to:

IDENTIFY

The marketplace is growing exponentially. However, it is becoming more fragmented. In this scenario, both fundraisers and marketers can end up wasting time and resources targeting the entire market. For nonprofits, using our wealth and lifestyle insights helps identify prospects who are not only capable of giving but are also likely to give due to past giving or an affinity for the cause.

Similarly, our actionable insights can help marketers identify people who are not only able to afford their products and services but also have an interest in them. WE Prospect has over 250 attributes that you can use to identify your next best prospect.

TARGET

Personalization is becoming the cornerstone of prospect outreach. Therefore,  wealth data can empower you to segment and target their messaging. This data, when combined with lifestyle attributes and affinities, boosts the ability of companies to align their messaging with the passions and interests of their prospects.

Prioritization powered by these refined attributes can help you create a target segment. This then allows you to optimize your time and resources. Campaigns that target these segments consequently see higher conversion rates and thereby lower acquisition costs.

INTEGRATE

WE Prospect presents billions of data points as one easy to use interface. This means that as a marketer or fundraiser, you can access this rich information on the WealthEngine interface. Moreover, you can also access data through one of our many integration partners such as Salesforce, Ellucian, and other CRM/DMS systems.

Further, WealthEngine makes it convenient for you to integrate our wealth and lifestyle insights directly into your campaigns. The 250+ different attributes available in WE Prospect can elevate personalization and deliver tailored messaging.

EXPAND

Prospects who have the qualities and characteristics of your top customers and donors could be excellent leads. They can help expand your market-reach quickly and efficiently.

As development or marketing teams, you can use WE Prospect to build a list of prospects that mirror the qualities of existing best customer and donors. For instance, important characteristics such as age, gender, marital status, religion, the number or value of the properties they own, charitable causes they support, luxury vehicles they drive, investor type, etc. can all be refined using the platform.

PROTECT

Additionally, WE Prospect filters data in a highly secure and private way. In fact, you can use the platform to build a list that is customized to your fundraising or marketing needs. Lists and results from prospecting are securely stored on our SOC 2, Type II certified WealthCloud. You can find these in the results section. Only your organization or whoever you might have authorized will be able to view your results. Other WealthEngine clients or unauthorized parties do not have access to your results.

To learn more about how you can leverage WE Prospect, contact us.

Finding Purpose

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Have you seen this story? Someone left the Henry Street Settlement a multimillion dollar donation, in fact the biggest individual donation thus far in New York history! This someone wasn’t some well-known, billionaire philanthropist.

In fact, it was a 96-year-old Brooklyn woman, who worked as a secretary for most of her life and managed to quietly amass a fortune! She then chose to leave most of it to charity in her will.

Sylvia Bloom, from the story above is definitely one of a kind! However, you have to wonder what drives someone to invest wisely, live frugally, save effectively and then donate so generously at the end of their life.

That driving factor or motivation can be termed as our purpose or us trying to find meaning in our existence. Ultimately, we want our life to add up to more than just the sum of a series of daily activities. 

We want to explore the meaning of ‘purpose’ in people’s lives. What could give your life meaning? Of course, the answer is different for every individual!

When we truly reflect on purpose, we may feel disoriented that we’re not quite sure where life is headed. What are we really meant to be doing with our life?

Everyone is motivated by differently. For some it’s career and ambition, for others it’s seeking knowledge and improving themselves every day. Yet others are driven by altruism and philanthropy or being at the peak of health or physical perfection. Of course, there are also those who want to leave behind a legacy!

Purpose is also a dynamic, ever-evolving notion. Take Bill Gates for example, for years his purpose was to build a business and define an industry through innovation. He has been at the pinnacle wealth for a few years, and now Bill & Melinda Gates spend their time supporting their successful foundation. Their purpose is now focused on solving world-scale problems including agricultural development, gender equality, K-12 US education and the eradication of infectious and vicious disease cycles. Uniquely, they chose to give while they are alive and their Foundation unwinds 20 years after their passing.

There are several business models today that are both profitable and philanthropic that make giving as natural as buying. Take the example of a company called Aspiration. They donate 10% of all their earnings to causes that they believe in.

Additionally, there are activist investors who obtain stake in companies where they believe good can be done, or corporate greed can be curtailed. Activist investments have recently been on the rise and they aim to keep companies from violating SEC regulations and antitrust laws.

WE believe in virtuous cycle of Passionate Living, Profitable Saving and Purposeful Giving. Our belief is that we all can uplift each other’s potential by integrating this virtuous cycle into our daily lives and the actions we take.

WE exist at the centre of this virtuous cycle which can be examined from three perspectives

  • Purposeful Giving: The macro view as it relates to society. Communities, corporations and causes interact with each other, at this level.
  • Profitable Saving: The micro perspective of corporations (and nonprofits) where data plays an increasingly important role.
  • Passionate Living: The nano perspective of the individual whose purpose is dynamic and brushes across all three sectors- living, giving and saving.

Whatever your purpose(s) may be, it is connected to a layer that ultimately builds towards uplifting humanity’s potential. Whether it is supporting causes, working at an organization that puts principles first, saving and conserving to support future generations or even living passionately enough to make the most of available resources.

We hope you enjoyed exploring the meaning of ‘purpose’ with us!

Know Your Customer: LA & NY Millionaires

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Nonprofits looking for their next best donor or luxury goods retailers and service providers looking for their next best customer need not only to know their prospects but also to understand what drives them. Personalization is more than the new marketing buzzword. With millionaires becoming more discerning in their preferences, marketers need to ensure that communication and customer experience is tailored to each customer.

Greater personalization means greater relevance, which leads to better engagement, higher conversions and subsequently lowered acquisition costs. All this enabled through high-quality data.

Know your millionaire

Wealth data matters. Financial services organizations, wealth managers and advisors can effectively target prospects if they have wealth data coupled with lifestyle attributes. Similarly, luxury retailers have long benefitted from Account Based Marketing (ABM) and curated experiences based on customer lifestyle data. On the other hand, nonprofits can also benefit greatly from knowing the wealth and the affinities of their potential prospects.

Not all millionaires are created equal. They differ greatly, from age to family size, professions, the types of cars they drive, and in their lifestyles and affinities. For organizations looking to communicate with millionaires in the greater Los Angeles and New York areas, we’ve dug deeper for you!

Our regional millionaire infographics paint a picture of what makes LA millionaires different from ones in NY.

WealthEngine Joins the Pledge 1% Movement, Makes Commitment to Integrated Philanthropy

WealthEngine will leverage 1% of its product to improve communities around the world

July 12, 2018  – Bethesda, MD – WealthEngine announced today that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, Rally, Salesforce and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.

WealthEngine is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its product, WealthEngine is demonstrating a commitment to philanthropic leadership.

Comments on the News

WEALTHENGINE QUOTE “WealthEngine firmly believes that when corporations and nonprofits join together, we can uplift humanity around the world,” says PV Boccasam, WealthEngine’s CEO. “For us, this ideal is central to our company’s vision as well as how we strive to do business every day.”

SALESFORCE QUOTE “Salesforce is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, EVP of corporate relations and chief philanthropy officer, Salesforce. “Today, we’re excited that WealthEngine is joining us in giving their resources back to the community. This is another great example of the power that business has to create change in our communities.”

ATLASSIAN QUOTE “We are thrilled that WealthEngine has joined the Pledge 1% movement and is committed to sharing its success with the community,” said Scott Farquhar, co-founder and co-CEO, Atlassian. “Employees, shareholders, customers, and the community all benefit when a company builds giving back into its DNA. It’s one of the best decisions we ever made.”

Pledge 1% QUOTE: “We are incredibly excited that WealthEngine has taken the pledge,” said Amy Lesnick, chief executive of Pledge 1%. “WealthEngine can play a pivotal role in building this movement and promoting a new normal in which all companies—big and small—integrate giving back as a core value in their business.”

About WealthEngine

Using actionable wealth and lifestyle insights, WealthEngine fuels highly-targeted campaigns that continuously deliver measured outcomes. The WealthEngine platform is powered by more than a half trillion data points and uses proprietary learning science to create unique WE Profiles for more than 240M people in the U.S.

For over 20 years, we have ensured our clients engage in highly personalized and precise conversations with their audiences to find their next best prospect and drive growth. By elevating campaigns to the power of WE, our clients expand their audiences, decrease acquisition costs and increase revenue, along with the lifetime value of their donor or customers.

WealthEngine works in both the commercial and nonprofit markets with clients in financial services, luxury, retail, real estate, hospitality, healthcare, higher education, arts & culture, and with any organization looking to use wealth and lifestyle data to enhance their efforts. For more information, please visit wealthengine.com.

About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, profit, product and/or employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model. To learn more or to take the pledge, please visit www.pledge1percent.org.

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Salesforce, Salesforce1 and others are among the trademarks of salesforce.com, inc.

WealthEngine Joins the Pledge 1% Movement, Makes Commitment to Integrated Philanthropy

Pledge1_ProudMember_Large.jpg

WealthEngine announced last week that it has joined Pledge 1%, a corporate philanthropy movement dedicated to making the community a key stakeholder in every business. Spearheaded by Atlassian, Rally, Salesforce and Tides, Pledge 1% empowers companies to donate 1% of product, 1% of equity, 1% of profit or 1% of employee time to improve communities around the world.

WealthEngine is joining an impressive network of entrepreneurs and companies across the globe that have committed to philanthropic efforts through the Pledge 1% movement. By pledging 1% of its product, WealthEngine is demonstrating a commitment to philanthropic leadership.

“WealthEngine firmly believes that when corporations and nonprofits join together, we can uplift humanity around the world,” says PV Boccasam, WealthEngine’s CEO. “For us, this ideal is central to our company’s vision as well as how we strive to do business every day.”

Comments on the News

  • SALESFORCE QUOTE “Salesforce is dedicated to changing the way companies think about corporate philanthropy,” said Suzanne DiBianca, EVP of corporate relations and chief philanthropy officer, Salesforce. “Today, we’re excited that WealthEngine is joining us in giving their resources back to the community. This is another great example of the power that business has to create change in our communities.”
  • Pledge 1% QUOTE: “We are incredibly excited that WealthEngine has taken the pledge,” said Amy Lesnick, chief executive of Pledge 1%. “WealthEngine can play a pivotal role in building this movement and promoting a new normal in which all companies—big and small—integrate giving back as a core value in their business.”

About Pledge 1%

Pledge 1% is an effort spearheaded by Atlassian, Rally, Salesforce and Tides to accelerate their shared vision around integrating philanthropy into businesses around the world. Pledge 1% encourages and challenges individuals and companies to pledge 1% of equity, profit, product and/or employee time for their communities, because pledging a small portion of future success can have a huge impact on tomorrow. Pledge 1% offers companies turnkey tools and best practices, making it accessible for any company to incorporate philanthropy into their business model.