Putting Your Money Where Your Heart is: The Future of Wealth

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Last week (Jun 19-21), the Future of Fintech conference in NY was attended by everyone from the largest financial corporations to up and coming Fintech start-ups. Subjects revolving around wealth, cryptocurrencies, emerging markets, investment trends were discussed on talks and panel discussions.

The key feature of the conference of course, was its focus on the future. Our CEO, PV Boccasam talked to NASDAQ about the future of wealth. Time recently reported that an estimated $30 trillion will be passed down as inheritance in America, in the near future. This means that the future of wealth is in the hands of Millennials and following generations.

More and more research has been indicating that HNWIs, especially the young and wealthy believe in investing with purpose and in aligning business with their principles or interest in causes. The juxtaposition between communities, causes and corporations is becoming a pertinent area of focus. WealthEngine resides very much in this area, empowering organizations focused on causes; and corporations of all sizes to support communities through Big Data, Machine Learning and Advanced Analytics. Watch our CEO’s interview with NASDAQ to learn more about ‘putting your money where your heart is’.

Watch the video here

WealthEngine: Higher Conversions and Cost-Savings through Data

Marketing has long been based on instinct. Today however, with customer tastes becoming more varied and complicated; instinct alone is not enough. Data-driven decision making, segmentation, targeting and positioning have become the norm for corporations. But is all data the same? 

Marketers and fundraisers are faced with finding the right target audience to buy their product, invest or donate money from among millions of individuals with varied data points. Generic data may be easily available, but marketers pay a high price for prospects lost through the conversion funnel. 

Under these market conditions, WealthEngine, a campaign automation company, based in Bethesda, MD, has created a unique way for global brands and social causes to benefit from advanced machine-learning and data science. This intuitive platform enables marketers and fundraisers to take an individualized approach. 

“We put the AI in CampAIgn using machine learning algorithmsthat improve precision, timing and outcomes, with every successive outreach campaign,” states PV Boccassam, CEO & Board Member, WealthEngine. 

Clients can conduct parametric searches on over 300 million profiles and 122 million U.S. households. WealthEngine’s robust wealth data on net-worth, income, assets, real estate, insider stock-holdings, and charitable contributions helps organizations reach the right high-net-worth individuals. Campaign precision and consequently conversion rates are driven up by enricheddataon demographics, lifestyle, political and ideological affinities, interests, etc. that creates a 360-degree view of prospects. This holistic yet private form of engaging with a prospect results in highly personalized, high-precision and high-impact outcomes that are repeatable and scalable. 

Additionally, WealthEngine’s learning science models look-alike behavior, enabling clients to identify a model that works and replicate their success on subsequent campaigns. Clients can identify wealthy donors and see their entire wealth knowledge graph that gets deeper and richer over time. 

The data from WealthEngine assimilates with the client’s existing data sets to deliver a complete view of prospects’ buying and spending capacity and to screen existing prospects to identify the best match for any given campaign in real-time. “With continuous learning from our data, clients can reach a prospect right at the moment of interaction. Precision+ timing is everything when it comes to conversion- knowing that your best prospect is right here, right now!” states Boccassam.

Moreover, the company follows stringent data security guidelines and performs audits through third parties and uses robust security mechanisms like hashing techniques and proprietary data security processes. 

“We have had several success stories with nonprofits such as the Humane Society of The United States to luxury retailers like Buccellati,” statesBoccassam. 

Lisa Mitchell, Director of Capital Campaign at Ronald McDonald House Charities who has used WealthEngine in a $30 million campaign has said, “This campaign has allowed us to push our board and committee members in directions they would not have gone before. WealthEngine’s Circle of Friends Analytics have helped our best; most enthusiastic supporters realize that they had even more contacts that could help the charity” 

WealthEngine can be integrated with its client’s systems through API. As an API-first, cloud-native company, WealthEngine includes best-in-class wealth knowledge graphs, the data on which is continuously harmonized and refreshed. 

“As the de-facto industry leader, we have seamlessly integrated our capabilities into recognized systems like Salesforce, and Ellucian, and 30+ systems across industries like nonprofits, healthcare, education, luxury retail, etc.”, states Boccassam. 

Through WealthEngine’s enriched data and advanced machine learning, marketers and fundraisers can benefit from precise targeting; leading to high impact outcomes and increased cost savings.

Data-driven Best Practices for Year-End Fundraising in Higher Education

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Year-end fundraising is often taxing on Higher Education fundraisers. You may find yourself bogged down by year-end development deficits. If this is you, don’t worry! The best response to this scenario is to channel your energies into planning your next year. We have a list of data-driven best practices to strengthen your year-end fundraising and annual planning for the following year.

Fundraising efforts are often affected by the availability of resources. Three major resource challenges can be personnel, time and data. Team size and time-constraints are challenges often difficult to overcome. In instances like these, data can be the solution. Data should not be generic or ambiguous. In fact, it has to be rich, refined and effective enough to make up for the other two resources.

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The 2018 U.S. Open

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With the U.S. Open teeing off, we used the WealthEngine platform to take a look at wealthy golf fans in the New York area and see what they have in common. In less than a minute, we analyzed this group and put together a complete picture of who these wealthy gold fans are. Fueled with these actionable insights, imagine the highly personalized campaigns you could run. Take a look at the infographic below and see how we can help you unleash the power of wealth.

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