WealthEngine Product Release Notes – September 2017

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At WealthEngine, we are constantly challenging ourselves to innovate in order to make our products better for you. Over the summer, we’ve been hard at work implementing some great new product features in the WealthEngine Platform. We’re excited to bring those to you in our September 2017 release. This release includes the following new capabilities:

New Summary Analytics Dashboard for Your Screenings
This release introduces a new dashboard for analyzing your screenings. By simply selecting a screening folder in My Results and then clicking the new “Analyze” button, you will be presented a visualization that provides deeper insight into your screening. The dashboard includes demographic details as well as comparisons relative to national averages. The new “Giving vs. Capacity” dashboard enables you to quickly narrow in on underperforming donors and surface opportunities.

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More Precise Donations Matching
With donations data, it’s not just the overall volume of donations that matters. In fact, it’s as important — if not more — how precisely the system matches those donations to individuals. This is a technically challenging task since many charitable donation records do not include sufficient donor identifiers in order to perform exact matching.

So, we set out to improve the precision of our donations matching. The better the matching, the less work you need to do in evaluating the charitable giving of prospects. With this in mind, we have introduced an entirely new set of matching algorithms for donations. The results are striking: there are far fewer donations incorrectly matched to individuals.

Because the matching is more precise, you will notice that number of donation per profile will seem smaller. This is not due to less donation data. Rather it is due to the system doing a better job of filtering out invalid donation matches.


Donations Confidence Rating
With the improvements we have made to our donations matching, we have introduced a new Match Confidence indicator. This Confidence rating is a complement to our Quality of Match (QOM), and provides a more granular ability to sort donations based on the match quality. The Confidence will enable you to quickly identify donation records that may be invalid for that respective individual.

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Improved Suppression for Prospecting
This release adds the ability for suppression lists to be managed across users in multi-user customer accounts. In addition, we have added the capability to “Auto Suppress” all prospect lists that are pulled from WE. Now you know that you will not be pulling prospects that you may have already pulled in prior prospect lists that you downloaded from WE.

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More Precision In Sizing Your Audience in WE Prospect
Users can now specific the exact number of prospects to download from within a query result.

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Consider the Whole Prospect Picture: Going Beyond P2G and Estimated Giving Capacity

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When conducting research on your prospects it’s important to work efficiently to identify who best to cultivate. If you’re using WealthEngine you more than likely use our Propensity to Give (P2G) score and Estimated Giving Capacity (EGC) to help segment and prioritize your donors and prospects. That’s fantastic! And we absolutely encourage you to use these.

But there are many other scores and data within the prospect profile that can further enhance your knowledge of the individual. If you aren’t making use of these additional scores, you may be missing out on valuable information about your prospect.

Let’s take a look at a few examples of WealthEngine scores you should also be utilizing.

Cash on Hand:
This modeled score predicts the amount of available funds that are readily accessible for the household; such as checking, savings, and money market accounts. This score can also be used as a proxy for discretionary income.

If your fundraising program is in need of immediate funding for a particular project or initiative, your prospects with higher Cash on Hand range may be some of your best targets.

It can also be helpful when in a gift conversation with a prospect who has not yet made a major gift. For example, you know that their EGC is $1M-$4.9M, but their Cash on Hand is $50K-$99K. Iit may be more realistic to make an initial ask for $50K and build the relationship further from there.

Influence:
This score identifies an individual’s influence in the community based on how many boards (corporate or philanthropic) they are affiliated with. This is done on a scale of 1 to 4, corresponding with quartiles.

Your prospects with a high influence score of 1 or 2 are individuals who are engaged with a larger group of constituents in your community and likely have more corporate and philanthropic connections. This could be helpful if, for example, you wanted to look for some new potential board or committee members. This score could enable you to select and target more dynamic board members who are well-connected.

GuideStar Foundations-High/Medium Quality of Match:
Individuals who serve on boards of private foundations are a somewhat elite group of individuals. Whether it is their own family foundation, or they have been invited to serve on the board of a private or corporate foundation, both are equally significant in displaying that individual’s commitment to philanthropy.

GuideStar Directors-High/Medium Quality of Match:
Delving into the types of organizations where your prospects serve on boards can you give a keen insight in to the causes and charities that they are most passionate about. They have agreed to give their time to serve on a board of this organization, hence, likely displaying a deep commitment to this type of cause and mission.

WE want you to be successful in your fundraising and provide you with detailed profiles so you have a complete picture of your donors and prospects. With our wide range of ratings and scores we give you a sense of not just an individual’s propensity and capacity, but also their financial position, potential influence, and philanthropic interests. Remember to dig deeper into your profiles to learn more about your prospects, which will likely in turn, provide greater returns!

For further information on segmenting and prioritizing donors and prospects view our webinar Best Practices in Prospect Management for Year-End Fundraising Efforts.