What to Do Now to Maximize Holiday Spending This Year

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The current retail landscape presents many challenges that can be difficult to manage including decreased customer growth, little transaction growth, growing competition, shifts in spending, and unfavorable demographics. With a rapidly approaching holiday season and only 114 days until Black Friday it can be daunting trying to develop a successful strategy to overcome these challenges.

It’s no surprise that using data and analytics can dramatically impact your revenue, but analytics can only go so far if your data is vague or incomplete. Having complete, rich customer profiles will provide a stronger foundation for your analytics, and thus a stronger foundation for your marketing and sales strategy.

How can you enrich your customer data? Conduct a wealth screening to gain transformational insight into customers and prospects. A screening appends data to your customer database so you can better segment your database and determine who to prioritize in your marketing and sales efforts. This insight is helpful to not only identify your best customers, but to uncover those individuals who may show potential for additional business. You may be missing out on potential opportunities because you don’t know who has the capacity to spend more.

A wealth screening supplies you with wealth, income, lifestyle, and affinity information on individuals. This includes net worth, income, assets, real estate, stock holding, charitable contributions and other financial related data as well as business and personal contact information. Having this information allows you to prioritize who you focus on to maximize revenue.

A screening also lets you determine what marketing messages should be sent to each customer and prospect segment. In regards to gearing up your campaigns for the holiday shopping season, certain segments of your consumer database will have the ability to spend more than others. These individuals should receive offerings for higher cost items, while those who don’t have the capacity to spend as much should be shown lower cost items or a promo code to use to be able to purchase a more expensive item.  

The insights you can gain from a wealth screening are undeniable. By better understanding your customers and prospects the analytics and data you use to inform your decision-making will be more valuable and more impactful.

Contact us to learn more about how you can use these insights to not only identify your wealthiest customers, but to uncover those with the capacity to spend more.

WealthEngine and Omatic Software Announce Launch of ImportOmatic Connector for WealthEngine

July 25, 2017 – Bethesda, MD – WealthEngine (WE), the leading provider of predictive marketing, analytics, and audience development services, is pleased to announce its partnership with Omatic Software and the launch of the ImportOmatic Connector for WealthEngine. The Connector provides nonprofit organizations with a more flexible way to import, map, clean, and customize WealthEngine data in on-premises versions of Raiser’s Edge™, Blackbaud’s leading fundraising and relationship management solution. 

With the ImportOmatic Connector for WealthEngine, Raiser’s Edge users can easily sync and automate their wealth data. They also have control over who to screen and what information should be saved to the Raiser’s Edge record.

Karen Burlingame, Data Systems Coordinator at MultiCare Health System, shared, “With the ImportOmatic Connector for WealthEngine, setting up a profile is much easier than before. What would easily take a full day to prepare and screen my file, will now move much faster, eliminating the need for upload altogether. This is a big win not only for myself but for my whole team.”

WealthEngine and Omatic Software will conduct joint partner activities to showcase the powerful insights gained by leveraging the ImportOmatic Connector for WealthEngine. The Connector will be highlighted during APRA’s annual Prospect Development Conference from July 26-29 in Anaheim, CA. Visit WealthEngine at booth #611 and Omatic Software at booth #615 for more information.

“By partnering with Omatic Software, we’re now able to provide a seamless way for nonprofits to access powerful wealth intelligence directly in Raiser’s Edge in order to target, segment, and engage with their ideal donors and prospects,” said JB Rauch, VP Strategic Alliances and Channels.

For more information on WealthEngine visit wealthengine.com or contact JB Rauch, VP Strategic Alliances and Channels at 240.786.3493 or jrauch@wealthengine.com.

For more information on Omatic Software, visit omaticsoftware.com or contact Kevin Kreamer, Director of Strategic Partnerships and Alliances at 843.580.5022 or kevink@omaticsoftware.com.

About WealthEngine
WealthEngine is the leading provider of predictive marketing analytics, audience development, and wealth intelligence services. Headquartered in Bethesda, MD, WealthEngine provides clients in the United States with solutions that provide a complete picture of the people they already know, and tools to find new people they would like to get to know. WealthEngine works with financial services firms, luxury organizations, nonprofits, hospitals, institutions of higher education, political campaigns, advocacy groups of all sizes, and any other organization looking to use wealth data to enhance their efforts. For more information, please visit wealthengine.com.

About Omatic Software
Omatic Software, headquartered in Charleston, SC, is the award-winning company helping nonprofits advance their fundraising and database management through integration products and services. Omatic integrates, extends, and optimizes software and processes for nonprofits from all over the world. Omatic is proud to be a lively team of ambitious individuals, a Blackbaud Technology Partner, a Microsoft Certified Partner, and a partner to more than 2,300 organizations driven by purposes larger than our own.

Raiser’s Edge™ is a trademark of Blackbaud, Inc.

The Data-Driven Annual Fund Part 3: Reporting and Return on Investment

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Just as it is with a capital campaign, it’s important to track and measure your annual fund progress, allowing you to pivot and adjust as needed. Evaluate the success (or not such a success) using reports that focus on previously agreed upon metrics. 

Remember, good metrics are:

  • Relevant – they fit with the organizational and campaign goals and objectives
  • Measurable – they are quantifiable and data can be collected in order to provide reporting
  • Actionable – they allow for corrective action to be taken as needed

Tracking the right metrics can only be an asset to your organization, but what if you’re not sure which metrics to track?

We developed The Data-Driven Annual Fund to help organizations with data understanding and use; strategies for segmentation, solicitation and stewardship of donors and prospects; and measuring and analyzing fundraising ROI and other key metrics.

Part 3: Reporting and Return on Investment discusses evaluating annual fund results and measuring the return on investment. It covers, in deeper detail, metrics, ROI, and benchmarking. Examples and templates are provided so can get started right away.

Download The Data-Driven Annual Fund Part 3: Reporting and Return on Investment.

In case you missed them, download Part 1 and Part 2

Maximize Revenue with a Complete Picture of your Customers’ Capacity to Spend

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Luxury brands face tough competition to capture and retain high net worth customers. They are now facing competition from non-luxury brands, who have been gaining traction, and wallet share, among HNW individuals. In 2016, Nike was ranked the most valuable apparel brand in the world, overtaking Louis Vuitton, and Kia, a non-luxury vehicle, came out on top in J.D. Power’s quality car survey.

Luxury brand or not, the competition is fierce to both attract and keep the attention of HNW customers. Their business can make a huge impact on your business. A Bain & Company study found that a 5% increase in customer retention can increase a company’s profitability by 7% and that the average amount spent by a repeat customer was two-thirds more than a new customer.

Because of the current landscape, it is imperative for brands, both luxury and non-luxury, to prioritize and segment their customer base and identify who they should focus their time and budget on in their marketing campaigns. One approach is to use transactional history, however, spend history does not equate to spend ability, so you need to be more granular.

Previous spending is a key component, but it should not be the only data point you’re using. Instead, focus your efforts on identifying the low spend, high net worth customers among your current database. Think about it – a customer may have purchased something for $100 when they actually have the capacity to buy something that’s $1,000. Use this information to personalize your sales and marketing outreach and present higher cost items.

Remember, not all existing customers have the capacity or ability to spend more with you. Identifying those that do are critical to enhancing revenue and driving a higher customer lifetime value.

Contact us for more information on analyzing your customer base and identifying those with the capacity and net worth to spend more.

WE Have a Batch API. And You Should Care.

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At WealthEngine we are always looking for ways to make improvements and enhancements that increase ease and productivity for our clients. We recently launched our batch API. To explain why this is a big deal, we spoke with our API Evangelist TJ Stalcup.

Can you start by explaining what an API is?

API stands for Application Programming Interface. Sounds technical right? Here’s an example to help explain it. Think of a mobile or web application like Gmail, Twitter, or Facebook. These applications are powered by data so you need a way to get data to and from the app. In order to talk to a database there needs to be a programmatic way to communicate with that database or interface with that data. That’s what an API does – it’s a programming interface for an application.

WealthEngine currently has an API. What is the difference between the current one and the new batch API?

Our current API looks up individuals, or makes a call, one at a time. For many of our clients this works because they are integrated into an existing communication method such as a donation form, event registration, or contact form. When the form is filled out and submitted, a call is made to the API with that individual’s information and the results, the wealth profile, are returned.

That’s great if you’re only looking up individuals one at a time. But what if you have a large list? That’s where the batch API comes into play. Now, you can batch up to 100 names at a time. Instead of making 100 calls, you’re only making one. Have 1,000 names? You’re now only making 10 API calls instead of 1,000.

And let’s not forget that this all happens within seconds. Whether you make one call or 100 calls, the results are returned almost instantly, allowing you to take action quickly. Gain real-time intelligence to personalize the customer or donor experience across any channel – website and email newsletter registration, event registration, online transactions, call center routing, direct mail, and more.

Many WealthEngine clients use batch screening. What is the different between batch screening and batch API?

A batch screening may not be submitted with the same frequency. It could be a weekly, monthly, or yearly screening. A client could be conducting a one-time screening in preparation for a capital campaign or large marketing campaign. 

The batch API, as well as our current API, speaks to the real-time aspect I mentioned previously. Now, you can take action on a larger group of individuals very quickly using the API. The API also allows for an automated and streamlined processes to be put in place.

What else makes the batch API so important?

I’m glad you asked. One of the most exciting and unique aspects of the batch API, and what really sets it apart from other APIs, is that you can now submit the information you know about an individual and we’ll figure out which data points are needed for a match.

With the current API there are five lookups to know. Look someone up by name and address, name and email, email, name and phone number, or phone number. If no match is returned when calling by name and address, clients often try by name and email. If no match is returned here either, they will try using just email, and so on. Five calls have just been made. That’s a lot of code to write.

What if you didn’t have to make five separate calls and could just make one? That’s the batch API. Submit all of the information you have and we’ll decide what’s needed to make a match.

Even if you’re only looking to submit one name at a time, you may want to consider the batch API for those reasons. Make one call with all of the information you have on someone, instead of making multiple calls for one name.

To summarize, the key components of the WealthEngine batch API are having the ability to submit batches of 100 individuals in one call and being able to submit all of the information you have on that individual, and we’ll determine what’s needed in order to find a match.


The WealthEngine API helps you better understand your prospects’ wealth so you can customize the prospect experience, personalizing your offers and calls to action.

To learn more about the WealthEngine batch API and register for the sandbox visit dev.wealthengine.com. Once registered, you can make API calls directly from our documentation, and signup for a $100 Free Trial to work with real data!

Giving USA 2017 Proves Why Wealth Screening is Crucial for Your Sustainability

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Linda Garrison, CFRE, Senior Consultant, WealthEngine

Hot off the press, the newly released Giving USA 2017 draws a line in the philanthropic sand: Of the $390.5 billion given to philanthropy in 2016, nearly 88% of that came from individuals in the form of outright gifts, gifts from family foundations, and planned gifts.

The single largest factor in giving growth was an increase of $10.53 billion in giving by individuals.

That’s astounding.

And it’s exactly why your organization needs to immediately invest in – at the minimum – a wealth screening of your database.  You need to know who you have in there, and who your donors are who could afford to give you more. Without wealth intelligence, many of your best donors will fall by the wayside, perhaps wondering why you never asked them for a more significant investment.

Knowledge truly is power.

Additionally, Giving USA 2017 noted that giving to religion, education, human services, health, public-society benefit, arts/culture/humanities, international affairs and the environment or animal-related causes all experienced a significant uptick, with giving to religion showing a 32% increase. Education and human services received less than half that, with a 15% and 12% jump, respectively. Giving to foundations, including community foundations managing donor advised funds, as well as to family foundations, increased by 10%.

Each charitable subsector grew in 2016 except for giving to individuals, with growth rates ranging from 3% to 7%. Of note, environmental and animal-related causes experienced a 7.2% increase in giving, the largest gain of any philanthropic subsector.

Wealth screening is a core part of our business and now is the time to do it. Your organization can reap the rewards of growing philanthropy prior to the great wealth transfer between Boomers and Millennials.

Giving USA 2017 is produced collaboratively by the Giving USA Foundation™, a public service initiative of The Giving Institute, and The Indiana University Lilly Family School of Philanthropy.