WealthEngine and Bernard Data Solutions Announce Partnership to Deliver Integrated Fundraising Solutions

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September 29, 2016 – Bethesda, MD – WealthEngine (WE), the leading provider of predictive marketing, analytics, and audience development services, is pleased to announce its new partnership with Bernard Data Solutions. This relationship is based upon the shared goal of supporting clients in achieving positive fundraising results. Together, both companies offer a comprehensive and cost-effective program for fundraising and donor relations.

“Bernard Data Solutions has been a CRM partner to nonprofit organizations over the last 12 years, providing a fully integrated database solution that allows fundraisers to leverage the data that means the most to them,”
 stated Ami Fish, Vice President, Bernard Data Solutions. “Fundraisers are able to reach their goals and further their mission with a database platform that surfaces complex data quickly and in an easy-to-navigate interface. By partnering with WealthEngine, we put even more data power in the hands of fundraisers. Now they can leverage the rich WealthEngine data directly from within our solution to instantly get a 360 view of the key constituents in their database, helping them fundraise in a more informed, strategic, and effective way.”

As part of their partnership, WealthEngine and Bernard Data Solutions will conduct joint marketing activities and work with clients with a need to leverage powerful donor intelligence, database management, and marketing programs.

“WealthEngine’s proprietary Propensity to Give (P2G) score and additional wealth scores are a complement to Bernard Data Solutions’ platform as a way to fill the need for nonprofits to integrate in-depth donor intelligence with wealth insight,” said JB Rauch, Vice President of Channels at WealthEngine. “Our wealth intelligence data empowers nonprofits to access powerful insights and to target, segment, and engage their best donors and prospects.”

For more information on WealthEngine’s wealth intelligence solutions, visit wealthengine.com or contact JB Rauch, VP Strategic Alliances and Channels at 240.786.3493 or jrauch@wealthengine.com

For more information on Bernard Data Solutions, visit bernardsolutions.com or contact Ami Fish, Vice President at 781-222-4182 or afish@bernardsolutions.com.

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Recently named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine’s comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit wealthengine.com.

About Bernard Data Solutions
Bernard Data Solutions provides a sophisticated donor management database solution and integrated online fundraising tools to the non-profit industry. Our powerful yet simple-to-navigate solution enables fundraisers to leverage fast, reliable donor data that is accessible online anytime, anywhere. With headquarters in Denver, CO, and Boston, MA, Bernard Data Solutions serves non-profit organizations of all sizes both domestically and abroad. For more information, please visit bernardsolutions.com.

The Leukemia & Lymphoma Society Teams Up with WealthEngine to Help Raise Funds for Research to Fight Blood Cancer

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LLS to use WealthEngine’s seamless integration with Salesforce to drive fundraising strategies

September 27, 2016 – Bethesda, MD – WealthEngine (WE), the leading provider of predictive marketing, analytics and audience development services, is pleased to announce its collaboration with The Leukemia & Lymphoma Society (LLS), the world’s largest voluntary health agency dedicated to fighting blood cancer. WealthEngine aims to help further LLS’s goal of creating a world without blood cancer by improving their overall donor development strategy through valuable solutions, data, and analytics.

WealthEngine will bring its powerful wealth intelligence to LLS through a complete solution that includes FindWealth 8, WE Prospect, and WE Analyze – the world’s first automated modeling and analytics tool for fundraising. Coupled with screening services, professional services, and training, LLS is enabled to achieve their fundraising and donor development strategies and targets.

WealthEngine will provide comprehensive wealth insight to LLS through the WE Salesforce Connector, a powerful integration with the Salesforce platform. Through this solution, LLS will benefit from greatly enriched profiles of both current and prospective donors right directly within their own Salesforce instance.

By working with WealthEngine, LLS will be able to:

  • Realize an uplift in fundraising
  • Analyze current donors to target more like their best
  • Identify and segment potential donors
  • Prioritize and inform donor engagement with ratings and scores
  • Infuse Salesforce in real time with actionable donor data

“We are very excited to join with WealthEngine; they have a passion and dedication for helping nonprofits reach their fundraising goals to further their missions,” said Claude Edkins, Senior Vice President and Chief Information Officer at LLS. “Using WealthEngine along with Salesforce will help us become much more data-driven and drive fundraising results. As a result, we have already increased our major gift thresholds.”

“We are extremely proud to work with The Leukemia & Lymphoma Society and welcome them to the WealthEngine family,” said Mark Logan, President and CEO at WealthEngine. “At WealthEngine we look to empower nonprofits and provide them with solutions to fulfill their missions, and that’s what we’re doing with LLS. We look forward to a long and successful relationship with them.”

About WealthEngine
WealthEngine™, Inc. is the leading provider of predictive marketing analytics, audience development and wealth intelligence services to nonprofit organizations, financial services, and luxury brands. Named a Cool Vendor in Data-Driven Marketing by Gartner, marketers and fundraisers use WealthEngine’s comprehensive insights to understand what drives consumer decisions and when best to engage them. Headquartered in Bethesda, MD, WealthEngine serves both the United States and the United Kingdom. For more information, please visit wealthengine.com.

About The Leukemia & Lymphoma Society
The Leukemia & Lymphoma Society® is the world’s largest voluntary health agency dedicated to blood cancer. The LLS mission: Cure leukemia, lymphoma, Hodgkin’s disease and myeloma, and improve the quality of life of patients and their families. LLS funds lifesaving blood cancer research around the world, provides free information and support services, and is the voice for all blood cancer patients seeking access to quality, affordable, coordinated care.

Founded in 1949 and headquartered in Rye Brook, NY, LLS has chapters throughout the United States and Canada. To learn more, visit lls.org or contact the Information Resource Center at (800) 955-4572.

Five Tips for Maintaining Your Data

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Data is only your most important asset (after people, of course!) if it’s clean, consistent, accurate and complete.  If data is not maintained to these standards, any reporting or analytics done on top of it will be less than reliable.  We offer five tips below for keeping your data in top-notch condition so it forms a stable and reliable foundation for your fundraising and decision-making success.

  1. Know what data you intend to collect and enter into your DMS or CRM  This is particularly relevant as you recognize new data points that you want to collect, such as cell phone numbers, marital status, or date of birth.  These new data points should be tied to organizational goals.  For instance, if you have a goal to start a planned giving program, and have little DOB or age data, your strategy should include the collection of DOB’s.  You may need to edit all response mechanisms used in direct response and all web forms used in online engagement to include DOB as an optional or required field.  You may also want to budget for a DOB overlay to get more of this data populated as quickly as possible.  Whatever your tactics, specify in a data policies, procedures and style manual how the data should be entered, e.g., 3-14-72 or March 14, 1972.
     
  2. Limit access to your database to a need-only basis
    Your database should only be accessed by people who need to access it in order to do their job, both for security purposes and to preserve database integrity. Limit the ability to edit data to the few who will be held accountable for its accuracy.  All those with editing capability should be periodically trained in data entry procedures, and should have access to data policies, procedures and style manuals.
     
  3. Back up your DMS on a regular basis
    Your DMS should be backed up on a regular basis (preferably nightly) and the backup routines must be rigorous and tested periodically.  Every organization should test the restoration of their data from their backup to be absolutely sure the system is operating successfully and will serve them when needed.
     
  4. Audit your data periodically to test for:
    1. Completeness: Do all records contain the primary and essential information?  How many are un-solicitable for bad addresses? Is this number growing or shrinking?
    2. Consistency: Are data points entered in the same format?  Are they entered in the same fields in each record?  Are there spelling errors?
    3. Accuracy: Is the information included in each record correct? Are there spelling errors?
      Periodic audits will reveal where training needs to be implemented or improved, where resources need to be deployed to combat inconsistent or missing data and will provide key measures against which to measure progress.
       
  5. Codify data appropriately to ensure that it is useful
    Having thoughtful codes that can be used to segment and sub-segment the constituent population is essential to make the information you are collecting both reportable and queryable.  Having too few codes will prevent you from gleaning all the insight the data has to share; having too many codes will make the results of any analysis too granular and therefore unactionable.

Data is the essential ingredient all nonprofit fundraising programs are built on.  Be sure you are building on a firm foundation by taking the steps necessary to ensure your data is accurate, complete and consistent.  For more tips on data-driven fundraising, plus worksheets and more, check out our Growing Individual Gifts: An Analytical Approach to Data-Driven Success workbook.

Drive 2016 Holiday Strategies with Big Data

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Fall and holiday planning is in full swing and customer-centric brands have an opportunity to drastically improve the consumer experience – with wealth data. Wealth data has become the “must have” data point for brands and retailers who know how to maximize their consumer marketing and create the most relevant and profitable experience for each segment of their database.

The emergence of new structures for rich data allows for the unprecedented ability for brand marketers to truly deliver highly personalized, one-to-one e-commerce experiences. As we know, today’s consumers are pros at ignoring mass media and listening only to what they want to hear. But, with access to and with the effective use of Big Data, brands can enhance consumer experiences with contextual relevance that allows for engagement at precise moments when customers are most persuadable. Applying contextual relevance to digital customer experiences is often overlooked by marketers, yet it can make all the difference in delivering value propositions that get to the heart of a customer’s buying criteria.

In this competitive landscape, it doesn’t matter if marketers are focusing on direct mail, email, mobile, or digital strategies. The focus is the same. It is critical for marketers to pinpoint their prospects in unique and compelling ways. Utilizing wealth, demographic and lifestyle parameters are an effective way to leverage the attributes of your best customers to generate a targeting strategy and a voice that will resonate with that audience.

For more information on prioritizing your buyers and prospects using wealth data check out our webinar Improve Consumer Experiences and Drive Revenue in the 2016 Holiday Season Using Wealth Data.

These Four APIs Will Help You Personalize Customer Service

The business landscape is in extreme flux and as a developer, I’m loving it. We’re seeing the old guard try to reinvent themselves, while new competitors are attempting to outpace them. Competition is at an all-time high. There are innovations and opportunities to use APIs to develop cool new apps in various areas ranging from Chat-Ops to Biz-Ops to No-Ops.

Five Ways to Use Data and Analytics to Increase Your Relevancy and Add Value to Your Fundraising

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With the explosion of using data and analytics in nonprofit environments, it’s no surprise that more effective methods of identifying and segmenting donors and prospects are emerging.  With the use of analytics and the appropriate sourcing of relevant and accurate data, nonprofits can know more than ever before about their donors and other constituents, and can more accurately target passionate supporters for acquisition.

Here are five ways your organization can benefit from the explosion of big data and analytics:

  1. Statistical Profiling
    Cluster analysis or statistical profiling, combined with data appends or screening services, allow nonprofits to develop accurate profiles of their best donors, and determine what characteristics they share. Understand detailed information, such as affluence, real estate profiles, age ranges, and more. Knowing these essential characteristics of your best donors allows you to message them in a more personal and targeted way, developing deeper and more meaningful relationships, and enhancing donor loyalty among this important group.
     
  2. Finding Look-Alikes
    Knowing the profile of your best donors does not end with enhancing your relationship with them. It can also help you to identify additional supporters, who look very much like your best supporters, but haven’t yet donated to your cause. These may be mined directly out of the depths of your database. Identify the specific profiles of these individuals and find who else in your database that matches that profile. By identifying this group of under-givers and/or never-givers, you can share specific messages that have resonated solidly with your best donors, and have the confidence that they will respond likewise.
     
  3. Attribute Appends
    Lifestyle attributes can further enhance your understanding of your constituency. If you haven’t yet discovered the power of appending interests in such categories as politics, the environment, pets, the arts or healthcare, you may be missing an excellent opportunity. Data providers are now able to append donor and prospect files with literally thousands of lifestyle attributes to enable you to segment your prospects by their interests, and message them in unique ways to stir their emotions.
     
  4. Prospect List Development
    If your nonprofit, like so many, needs to find new prospects, your data profile and lifestyle attributes can help. It is now possible to develop very targeted and specific prospect lists that match the characteristics of your current donors. Do you need to find prospects in the Los Angeles area who are environmentally aware, have pets and are avid cyclists? Perhaps you need to find those who are politically conservative, live in the Midwest and own multiple properties? Whatever your needs, consider the many and varied sources of data that can help you build a unique prospecting list that will match your needs exactly.
     
  5. Gift Analysis
    Now that you have the data you need to understand the passions and interests of your donors, make sure you are targeting them for an appropriate “ask.” The days of asking each prospect for the same “average” gift amount are over. Analytics allows you to quickly analyze the average gift size for those in each net worth or giving capacity strata, and target your new prospects to give at the rate at which their peers or look-a-likes are contributing. You will see your average gift amount soar.

With the prevalence and availability of data of all kinds, and the accessibility of analytics, whether done in-house or outsourced, there are no more excuses for a one-size fits all solicitation strategy.  Data can help you become more relevant, more authentic, more personal, and more successful.

Are you using data and analytics in your fundraising? Share your experiences in the comments below.