For every $100 in new donations nonprofits gained in fiscal year 2014 over the previous year, they lost $95 in lapsed or reduced donations.
-AFP 2015 Fundraising Effectiveness Survey
Not many nonprofits think about going into a new calendar year in the framework of failure. However, lack of a clear plan and course of action at the end of 2015 is one of the best ways to ensure failure in the coming months.
Because up to 40% of annual revenue is donated between October and December in any given year, many nonprofit organizations expend tremendous effort and focus on activities within those months.
What happens when January 1 rolls over and all of the gift reconciliation is done?
It’s a mad dash to determine if you have the right course of action in place for Spring Appeals and fundraising efforts.
That’s why we created a new series: 8 Days to a Successful 2016.
We’ll cover the following over 8 days…
|Determine Strategy: How does data drive your fundraising today and how should it in 2016?||October 30|
|Submit data for appends: From demographic to wealth to lifestyle appends||November 6|
|Personalize Your Ask: Find the top 10-20 individuals you need to talk to in Nov/Dec||November 23|
|Determine Data Investments: Think about preparing your data for 2016 – spring appeal, major events, etc||November 30|
|Stewardship and Donor Retention Gut Check||December 30|
|Track and measure 2015 results||January 11|
|Wealth screen and append year-end donors and those who were not screened prior to year-end.||January 15|
|Build 2016 models off of 2015 data||March 1|
(Want to add these dates to your calendar as reminder? We’ll give you the tools to do so when you subscribe to the series below.)
A newly published article in Chronicle of Philanthropy urges nonprofits, “To make fundraising more effective, nonprofits [should] make incremental increases to their fundraising budgets, measure the return on those investments by gain and loss categories, and make additional investments based on those results.”
Becoming a proactive fundraising engine takes more than planning 1 to 2 months in advance.
WealthEngine can help you shift to being a more proactive fundraising organization and assist in your 2016 success, if you are willing to act now.
To get started, subscribe to our 8 Days to a Successful 2016 email series and we’ll take you step-by-step through the process we’ve honed over 15 years working with nonprofits. You’ll get tools, webinars and the option to set up calendar reminders to keep you on track.